Justice League Action is the latest animated series released by Warner Bros. and DC Entertainment. It features Superman, Batman, Wonder Woman, and an awesome lineup of super heroes and villains from the DC Universe.
Highly anticipated before its debut on Cartoon Network, the show has been well-received by fans, adult and kids alike. Critics have lauded its slick action and enjoyable humor.
We have been fortunate enough to work with Warner Bros. DC Kids to create a branded game called Justice League Action: Orbital Chase. This HTML5 game belongs to the match-3 puzzle genre. It is currently one of the main featured games on the DC Kids website.
In the game, super villains are powering up a destruction beam to annihilate a city. Only the Justice League team has the ability to stop them.
The player takes the role of the 5 Justice League superheroes: Batman, Firestorm, Flash, Superman, and Wonder Woman. They have to eliminate a series of villains that includes The Joker, Lex Luthor, the Demons Three, and Darkseid.
This is done by using the Justice League heroes’ special attacks.To activate a hero for an attack, the player needs to connect at least 3 adjacent similar hexagonal tiles on the board. The longer the tile chain, the greater the firepower unleashed.
Speed is rewarded in this game. Players are given only a certain amount of time to kill as many villains as possible and beat their high scores.
Connecting 5 or more tiles adds 1 more second to your time. The game is over when the time runs out.
An inherent property of HTML5 games is that they are easily reskinned. Reskinning, also known as rebranding, involves replacing a game’s graphics, music, sound—the “sensory” elements—to transform it into a new one. This is achieved without making any significant changes to the core mechanics of the original game.
It’s not unlike customizing a car; the paint and accessories are changed, but the chassis and engine remain the same. The car doesn’t need to be built from scratch. It’s just modified according to the owner’s preferences.
The benefits of reskinning are two-fold: turnaround time is shortened and costs are minimized. A gorgeous game can be produced within a surprisingly short period, even on a limited budget.
In the case of Orbital Chase, we used the engine of Space Chasers, one of our ready to license games. Justice League artwork was then inserted into the code. With a bit of tweaking to get the look and feel just right, the rebranded game is ready to be launched.
In addition to being reskin-ready, HTML5 games are excellent for marketing and promotion for various reasons, notably the following:
HTML5 is the language that most modern browsers understand. It is the most widely compatible framework for creating web games. This means that whether the user is on an iPhone with Safari or a desktop PC with Firefox, they can access the HTML5 game automatically.
2. Highly portable
The game can be deployed onto any device that has a browser. It could be a smartphone, laptop, or digital signage; a single build of the game will work on all of them.
Sharing via social media is also made hassle-free by eliminating the requirement for app store downloads or plugin installations.
The kind of ROI (Return on Investment) that a client gets with a branded game depends on their project goals. For our present client, some of the benefits are:
We helped Warner Bros. DC Kids launch a new branded game featuring characters from the latest DC animated series, Justice League Action. Players of the game eliminate villains using superhero attacks that are activated using a match-3 mechanic.
Creating the game involved reskinning one of our pre-existing games. The process entailed modifying the external elements (graphics, animation, etc.) while retaining the internal structure (core mechanics) of the game. It is a time-saving and cost-effective technique.
Major players in the entertainment industry are embracing HTML5 technology as a framework for creating beautifully engaging games. This is driven by the superiority of HTML5 over other platforms in terms of cross-compatibility and portability.
Contact us now to learn how your company can benefit from branded HTML5 games.
|Building a HTML5 game to promote TV viewership||04-25-2017|
|Beat Bozza: HTML5 Game for Lead Generation||04-18-2017|
|Teen Titans Go! Food Fight!||04-10-2017|
|Working with Ford||02-24-2017|
|Driving Game for 2017 Cadillac Escalade Marketing Campaign||02-14-2017|
|A Puzzle Game for a Global Healthcare Company||02-14-2017|
|Branding a Match 3 game with Warner Bros Flintstones||02-14-2017|
|The Tom and Jerry Show Cheese Run||02-14-2017|
|A Holiday Game for Wall Street||12-19-2016|
|A HTML5 game for IT Managers||12-14-2016|
|O2 Business Builders: A HTML5 endless runner game with a leaderboard||10-10-2016|
|Thunderbirds Are Go: Moon Base Defence||09-26-2016|
|Thunderbirds Are Go: A high-speed chase game||09-12-2016|
|Angry Birds Coloring Book||08-29-2016|
|Ice Age Collision Course: Planet Pool||08-04-2016|
|Lino Grad: A HTML5 game built for a multi billion dollar food company||07-02-2016|
|Betadine Germ Smash: A HTML5 game||06-06-2016|
|Digital signage games in trains||05-30-2016|
|Toyota NHRA: A digital signage game built with HTML5||05-30-2016|
|A HTML5 puzzle game for Mercedes-Benz||05-03-2016|
|Tissot RBS 6 Nations Rugby Game||02-18-2016|
|Scooby Doo Mahjong||02-18-2016|
|A Plinko Game for Kia Motors||01-04-2016|
|Helping a global supermarket chain launch HTML5 games||11-15-2015|
|Thunderbirds Are Go: A HTML5 endless runner game||11-15-2015|
|Disney: Phineas and Ferb Backyard Defense||07-11-2015|
|Disney: Randy Cunningham Saves Norrisville High||07-11-2015|
|American Honey: Escape the Office||03-04-2015|
|Doraemon Gadget Rush||03-01-2015|
|Budlight Beer Bottle Cap Game||02-26-2015|
|HTML5 and Kinect for Instant Win Games||01-12-2015|
|Sunny Boy Chimney Challenge: a christmas HTML5 game||12-07-2014|
|Pest Detective: an educational game built with HTML5||10-22-2014|
|Taiwanese Cultural Event: a game built with HTML5||10-11-2014|
|Green Monday: a shopping game built in HTML5||10-11-2014|
|AT&T Match 3 Memory Game built with HTML5 in 3 days||10-06-2014|
|Sort The Bugs: A Kids Educational Game||09-23-2014|
|Cupcake Vineyards: a wine app built with HTML5||06-10-2014|
|Citibank and Hilton Hotels Match3 Memory Game||06-10-2014|
|FIFA Coca-Cola® Chrome App: built with HTML5||05-07-2014|
|Tic Tac Mints: a marketing experience built with HTML5||04-15-2014|
|Click and Match: a HTML5 Valentine's day dating web-app||01-30-2014|
|Guess the Artist, a HTML5 quiz game with Electrolux||01-19-2014|
|Oddbods Claw Crane, a 3D Animated HTML5 Game||01-13-2014|
|Citibank HTML5 Game||01-09-2014|
|Obama vs Romney HTML5 Game Campaign||01-08-2014|