Why use promotional NFT games?

Brands and businesses use promotional NFT games as an addon experience to their current metaverse of products. For example

• Artists and creators selling NFTs on Opensea, can run our promotional games to drive traffic to their gallery or listings.
• Marketers can use HTML5 games as an additional channel to drive more users to your NFT projects, hence optimizing your marketing mix.
• Media brands can run contest giveaways with our games, to give away free NFTs or cryptos to designated wallets.
• Casual game companies integrate our games into their platform, where users earn tiny amounts of crypto as rewards.
• Crypto game companies use our HTML5 games as a sneak peak (or watered down experience of the real game).

The number of use cases is unlimited.

Case Study - NFT Game Development For A Lifestyle Brand

We produced a series of promotional NFT games for Crypto Millions, a highly successful creator in the lifestyle brand segment.

Using our hit game Kong Climb, we reskinned the graphics to fit our client's lion mascot image and changed the theme into a night skyline. The banners along the apartment buildings were transformed into beautiful neon signs featuring the MILLIONS logo.

The game was promoted on the client's website as well as social media. Players are rewarded with free NFTs for reaching a certain high score. Watch the video made by an influencer below.

Case Study - Games For A Publicly Listed Company

We worked with Alpha Esports (ALPA - CNSX), a publicly traded game company in Canada that specializes in mobile-first casual eSports for a worldwide audience.

The game portal GamerZArcade includes a variety of mass-appeal casual games such as arcade, action, strategy, puzzle games, and more. Players compete to win various rewards.

Read the press release.

Case Study - Promotional Games To Boost Mobile App Virality

We partnered with MX Player, India's top OTT platform to launch a series of highly engaging skill based games.

The MX Player mobile app (which has over 1 billion downloads) features our skill based games. Players play to win MX Coins, which are then converted into other types of digital goods and rewards.

Case Study - Promotional Games for GAMEE

We worked with Gamee (GMEE), a blockchain mobile gaming startup that combines casual games with rewards ranging from virtual currency to GMEE tokens.

Using our Game Reskin method, we reskinned our casual games to fit their brand guidelines and APIs.

Case Study - Games For A Mobile Play-To-Earn (P2E) Company

We worked with an Asia-based Play To Earn (P2E) company to deliver a series of engaging hypcercasual games to their audience of over 5 million players. Players play our hit games such as Knife Dart, Hoop Star, and Flick Soccer in a tournament setting.

Top ranked players win cash prizes drawn from a tournament pool.

The games were also heavily promoted via social media using a combination of custom made memes, clever ad copy and influencer endorsements.

Can you implement a leaderboard for high scores?

Depending on the project complexity, we can integrate our cloud based leaderboard solution, into every promotional game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.

Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Alternatively, we can also provide a simple API for your engineers to pull the data.

How do I generate leads with promotional NFT games?

There are a few solutions. Common methods that we deploy for our clients, include

• Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
• Adding a QR code at the end of the game, which redirects to your own landing page

Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.

If you need us to submit data directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.

Do you offer customization services for your games?

Yes. Depending on your goals, we can change aspects of the game such as

• Graphics and audio
• Different theme
• Different backgrounds
• Arrangement of objects
• Game rules or game logic
• Adding your brand logos or embedding product images

Contact us, describe what you need, and we'll be happy to help.

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

On which platforms can I deploy the game?

The game can be deployed within any website or mobile application.

Our HTML5 technology allows the game to be ported into any target platform you need.

Can you add coupon codes, QR codes, or barcodes into the game?

Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Rewards can be displayed in the following conditions:

• after the user wins.
• as part of certain milestones achieved.
• random coupon placements, as part of an Easter egg type hunt.
• at the start of the game experience, as an initial reward for encouragement.
• emailed to the user at the end of the game experience.
• texted (via SMS) to the user at the end of the game experience.
• any other custom condition.

Read our coupon and barcode gamification page to learn more.