What is a Messenger Game?
A Messenger HTML5 Game is a mini-game that is launched inside of a messenger app.
Popular messenger apps such as Facebook Messenger, WeChat, Telegram, KiK and LINE provide a launchpad for different brands and developers to launch new HTML5 games.
By launching your game on messenger platforms, you gain access to hundreds of millions of potential new users.
Facebook Instant Games Development
Facebook Instant Games gives any brand, access to tap into highly loyal and engaged users from Facebook Messenger. There are over 1 billion users on Facebook Messenger, and a growing portion of them play Instant Games.
Games published on Facebook Instant Games have to be in HTML5 format. They also typically require integration of Facebook APIs such as, High Scores, Leaderboards, Social Sharing and Analytics.
For monetization (optional), we can integrate Facebook Rewarded Video API and also In-App Purchases.
One unique thing about Facebook Instant Games, is the presence of a bot to re-engage players. This bot is a separate entity, used to start a conversation with players. Example re-engagement messages include
- "Come back! Your crops are ready for harvest."
- "You have collected over 10,000 coins. Log in to collect them now!"
- "Did you complete your daily challenge today?"
Examples of FB Instant Games we have launched
Click on the banners below, to launch within FB messenger
WeChat Mini Game Development
WeChat is home to over 1 billion users. Originally designed as a messaging app, it now allows users to do everything, from paying bills, shopping, booking a taxi ride, playing games and more. The majority of its users are based in China.
WeChat Mini Programs are the latest addition to this robust platform. It allows any brand to reach Chinese consumers by offering an engaging HTML5 based experience, embedded within the native app.
Tiao yi tiao (translated to 'Hopping' in English) is a platform-hopping game played by over 100 million people within the first 2 weeks of launch.
There are over 2000 mini games and programs published so far, and this number is growing. Close to 500 million players have played WeChat mini games, according to the Tencent Q1 earnings report. Games published on WeChat Mini Programs can be built with Cocos2dx, Egret or LayaAir. We have the capability to help with any engine.
Telegram Game Bots
Telegram has over 200 million users worldwide. Originally a secure and anonymous messaging platform, it has evolved and opened up its platform for brands to reach its users.
Game Bots in Telegram consist of the game itself and the bot, that helps to engage the user. The bot typically requires a server-side backend such as NodeJS, while the game itself is a HTML5 based game.
KiK Game Bots
KiK is a messaging app with over 300 million users worldwide.
Game Bots in KiK consist of the game itself and the bot, that helps to engage the user. The bot typically requires a server-side backend such as NodeJS, while the game itself is a HTML5 based game.
Try a sample of messenger HTML5 game
A breakout type game on Facebook Instant Games
Mobile friendly version: bit.ly/messenger-brick (type into your mobile browser)
How does the development process look like?
There are a few ways to approach this. We can
- Reskin existing games from the MarketJS catalog, and launch them on the messenger platforms
- Develop a custom game from scratch
- Rebuild an existing game that you already own, into a messenger-compatible format
It starts with brainstorming the idea. We're open to having our clients (the brand) take the lead on creative side and game mechanics, while we figure out the technical aspects and feasiblity.
On the asset production side, we typically work with our clients to gather the original assets and process them into game-compatible format.
Depending on the scope of requirements, we normally take anywhere between 2-4 weeks to build a complete messenger game from scratch. More complicated casual games takes longer, because of the various API integrations that need to take place.
Long term relationship
Messenger games development is a continuous process. To succeed, we need to launch and continuously iterate over a long period of time. All messenger platforms are quite new and are always evolving. Hence, we have to evolve along with them.
We only work with a few clients at a time. Hence, we look for long-term clients who already have a strategy in place, a strong budget, and are open to trying out new ideas.
Trusted brands working with MarketJS
What our clients say about us
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Interested? Request a free consultation
Our team shall be in touch within 12 hours.
