Case Study - Wordle Game For A Bakery Chain

As part of a marketing campaign, we helped our client build a Wordle inspired game. Players compete to solve daily word challenges over a period of 2 weeks. Each day, a new word is unlocked for players who eagerly await.

By solving the puzzle, players become eligible to participate in a sweepstakes program managed by the organizer. The total rewards amounted to over 1 million US dollars.

The correct answers were carefully selected in order to resonate with the client's range of products. Words such as bread, fries, rolls, bacon, and aioli (a typical garlic based dip) help generate mindshare among consumers.

The development strategy was to reskin our Wordler game engine. By changing the game graphics to fit the client's brand guidelines, we kept the core game experience intact.

Case Study - Intel Memory Challenge

As part of a corporate event for executives of Intel, we built a memory match game. The game was deployed as a warm-up event for participants, to get them excited before the actual event begins. Players attempt to match Intel branded product cards in the least amount of moves to generate the highest score.

In order to save development cost and lower time-to-market, we reskinned our existing Memory Match game engine. We changed the graphics of the game, while maintaining the core gameplay experience. Hence, we were able to pass along cost savings of up to 80% to the client, compared to if the game was built from scratch.

The game also comes integrated with our cloud leaderboard system, which allows users to register, play and rank competitively with other participants at the event. The event organizer receives access to a backend CMS from which they are able to view, manage and export the leaderboard data into Excel. They're also able to reset the leaderboard for multiple groups of participants on the same day.

At the end of the experience, the event organizer announces the top 10 winners along with corporate branded gifts.

Case Study - Toyota Personality Quiz

We built a personality quiz game for Toyota as part of a corporate activation event. Event attendees were primarily sales associates, that are being trained to visualize the buying process from a consumer standpoint. The attendee steps up to an iPad to answer a series of questions about their lifestyle, hobbies, aspirations and spending behaviors. At the end of the game, the game recommended a Toyota model that suits their profile.

Once the game experience is over, the booth representative approaches the prospect to start a conversation and schedule a test drive.

Case Study - Corporate Training Games To Promote An Optical Retail Group

We collaborated with a large optical retail group in Asia to create an exciting game for their corporate rewards programme. Using our 3D game Drift Boss, we reskinned the car models, the roads, the backgrounds and the game title. We then replaced the background music with a more contemporary hip-hop track, to cater to a younger audience.

Players control a variety of branded drift cars from eyewear brands such as Acuvue, Freshkon, Hoya, Bausch and Lomb, and Alcon. Top players get to convert their leaderboard points into actual reward programme points, giving them massive value for their next purchase and building brand loyalty.

Case Study: Corporate Training Games For A Pizza Brand

We worked with an international pizza brand to promote a "Play and Win" campaign for event attendees.

The campaign featured our game Pepperoni Gone Wild, which was fully reskinned into a different look and feel for the client.

In order to qualify for the leaderboards, players purchase pizza products and upload the receipt for verification. As a result, the campaign generated more sales, customer loyalty, and a whole lot of buzz.

Read the full case study here.

Case Study - Trivia Corporate Training Games

We helped a client launch an automotive trivia history at a recent corporate event in the US.

Event attendees answer a series of 20 highly specific automotive history questions. Questions range from the history of older vehicle models to new and emerging brands from the electric vehicle segment. Prizes are awared to players who answer at least 10 questions correctly.

To develop the game, we used our Trivia game engine, which we adapted to fit the client's objectives. The art direction resonated with history buffs. The questions were tough questions that not everyone had the answer to.