Our playable ads achieve CTR > 20%, CVR > 5% and surpasses our client's ROI targets
Clients include Top 50 app and game companies on Google Play and App Store.
Works on Facebook, Google UAC, Ironsource, Applovin, Vungle, Unity Ads and other major ad networks.
Full service, from storyboarding to launch and post-launch optimization.
What is a playable ad?
A playable ad is a mini HTML5 game experience, that is launched as an interactive ad. It allows mobile users to play a fun, short mini game.
Towards the end of the experience, the user is encouraged to install the full version of the app. In other cases, the user is redirected to a website, Facebook page, fill in their details, or any Call to Action (CTA) item depending on the client.
HTML5 playable ads are the next evolution after banner and video ads. They offer far better engagement rates and value for money.
With the explosive growth of mobile users, HTML5 playable ads are becoming an important tool for brands to increase engagement and ROI on advertising spend.
Portfolio Samples
Since 2015, we have delivered hundreds of playable ads to clients worldwide.
We've also produced multiple variations of each playable ad for our clients to A/B test.
Tap on the samples below to try.
Products and services
We build highly engaging HTML5 playable ads that help to
- Increase Click-Through Rate (CTR)
- Increase Conversion Rate and Install Rate (CVR, IR)
- Build brand awareness and loyalty
- Lower cost per install (CPI)
Our HTML5 playable ads work on mobile ad networks, microsites (landing pages), within native apps, social networks, offline kiosks and more. We're able to penetrate the screen of almost every modern device, both in online and offline environments.
100% Customizable and Optimizable Playable Ads
We provide a very high degree of customization. Change playable ad settings such as:
- Game variables which include difficulty, hitpoints, outcomes, playtime and more
- Text and brand messaging
- Icons and logos
- End Cards (end screen of the experience)
- Themes and skins
By consistently tweaking the playable ad settings, A/B testing on a small budget and getting feedback on the ad results, we have helped clients achieve Click-Through Rates of over 25%, Conversion Rates of over 20%, and Return on Ad Spend (ROAS) of 300% over time.
How does the development process look like?
It starts with brainstorming the creative. Based on your goals, we shall create a wireframe (storyboard) of how the playable ad experience will look like.
Once the wireframe is approved, we shall prepare a list of brand assets required from your team. Depending on the scope of requirements, we normally take anywhere between 2-4 weeks to build a playable ad from scratch.
Once the development is complete, we shall repackage the playable ad for the different distribution channels that you require. For example, we can
- Repackage the playable ad for Google, Facebook, Applovin, Unity and more mobile ad networks.
- Repackage the playable ad for microsites, landing pages, link them to social media posts, and more.
- Repackage playable ad for integration into mobile apps and any online/offline system that supports HTML5 technology
Projects we have worked on
A few examples of playable ads we've worked on:
- Game of War (100M+ downloads)
- Episode (100M+ downloads)
- Final Fantasy (50M+ downloads)
- Mobile Strike (50M+ downloads)
- Gardenscapes (50M+ downloads)
- CATS: Crash Arena Turbo Stars (50M+ downloads)
- Candy Crush (500M+ downloads)
- Cookie Jam Blast (50M+ downloads)
- Pixel Art (100M+ downloads)
- Cooking Dash (10M+ downloads)
- The Tribez (10M+ downloads)
- Game of Thrones (1M+ downloads)
- Marvel Avengers
We also build playable ads for non-game brands such as AirBnB, Booking.com, Musical.ly and more. Every brand experience can be gamified to drive more installs and revenue.
Mobile Rich Media formats
We support MRAID, MRAID2, VAST and more formats for our playable ads.
With mobile ad networks constantly evolving, we have a dedicated team to continuously research and experiment with a variety of ad platforms.
Supported ad networks
For clients planning to launch on mobile ad networks, we can help you deploy playable ads on Facebook, Google UAC, Ironsource, MoPub, Admob, Vungle, Supersonic, Unity, Adcolony and more. As long as the ad network or ad mediator supports HTML5 playable ads, we'll make it work for you.
Analytics and Optimization
A fun playable ad is important, but it's not enough. The key to good ROI is analyzing the game events, click-through rates (CTR), conversion rates (CVR) and optimizing the gameplay. If we can't measure it, we can't optimize it.
Our team understands analytics, funnel conversion rates, first time user experiences (FTUE) and more metrics that User Acquisition (UA) experts normally use. We can work closely with your team to gather feedback from each playable's performance, tweak the game and re-launch a new version quickly.
Based on our experience, optimization makes a huge difference between getting an expensive CPI (Cost Per Install) versus a lower, cost-efficient CPI. A lower CPI stretches your marketing dollars even further.
Long term
Playable ad development and optimization is a never-ending process. To succeed, we need to develop a series of creatives, launch, gather the data, analyze and then optimize them. We'll need to work closely with your UA team, to gather feedback and improve the original creative.
We only work with a few clients at a time. Hence, we look for long-term clients who already have a UA team in place, a strong ad spend budget, and are open to trying out new ideas.
Pricing Information
Every playable ad project is different from the other. Depending on what your goals are and the level of support you need, we're able to quickly determine pricing that fits your budget and deadline.
We serve companies of all sizes, from small and medium companies to Fortune 500 companies. Our playable ads power the Top 50 Grossing Games and Apps on Apple App Store and Google Play. Check out our portfolio.
Please request a quote and our team will respond promptly.
Do you also build Instant Apps?
Yes, we do. Instant App is a new programme by Google Play Store, which allows prospective users to try an app before installing the real app.
Check out our Google Play Instant App development service.
Besides playable ads, do you offer other products?
Yes, we do. Check out our main website, which contains over 350+ HTML5 games for licensing.
Some of the things we've done:
- Licensed our ready-made games to clients from different industries.
- Reskinned (rebranded) existing games from our catalog, for brands and agencies.
- White labelled our Game Portals and Game Feeds for clients.
- Built and designed custom games from scratch.
- Performed complex integrations of our HTML5 games into client's systems, via APIs, embedding into native apps, offline systems, in-flight systems, and more.
Learn more about the 12 ways you can work with MarketJS.
Trusted brands working with MarketJS
What our clients say about us
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Interested? Request a free consultation
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