What is a virtual event?
In this post-pandemic world, the only way to safely connect with consumers is online. More businesses are holding virtual events such as exhibitions, conferences and webinars.
A virtual event typically takes place via virtual conferencing software such as Zoom, INXPO, Livestorm, TurboMeeting and GoToMeeting.
Why do brands use games in online events?
Let's face it. Joining yet another virtual conference can be really boring! You're listening to the host talk through what appears to be a bunch of boring slides. It's difficult to focus on who's talking. On top of that, you're hearing someone's baby cry in the background.
This is where games come in.
Our clients use games to keep participants engaged multiple times throughout online events.
Our games are typically introduced in the middle of sessions during break time, pre-event and also post-event.
Featured Games For Virtual Events
Use our carefully handcrafted top quality games for your brand awareness and activation campaigns. Choose from over 500 different game templates.
Looking for a specific game? Use our search box
Case Study - Virtual Event For Employee Engagement
We recently launched a game for HP, a computer hardware and software manufacturer. The game was used as an engagement tool for employees.
We reskinned our game Millionaire Quiz into a brand new look, with HP-specific content aimed at educating retail employees, while giving them a bit of fun and a chance to win rewards.
The high scores are submitted to a leaderboard. Winners are selected post-event.
Read the case study.
Case Study - Event for a Fortune 100 company product launch
We recently launched a game to help a Fortune 100 company promote a new Internet of Things (IoT) product in a live event. The game Brick Breaker was chosen as part of the strategy to "break" the ice among conference participants.
A leaderboard is added to rank Top 20 users in the game, and reset on daily basis throughout the live conference. The winners are announced by the organizer via webchat.
Case Study - Event to engage and motivate residents during Covid-19
We collaborated with a property management company in Australia to launch a fun game in times of distress, where everyone had to stay indoors. Players attempt to construct the highest apartment tower possible, by stacking different floors on top of each other.
The winners are randomly selected from the pool of top players every fortnight, and awarded cash prizes.
Read the case study.
Can you implement a leaderboard for high scores?
Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.
Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.
Alternatively, we can also provide a simple API for your engineers to pull the data.
Video Tutorial: How To View, Manage and Export Leaderboard Data
Watch this 3 minute video to learn more. Manage user data via our easy to use cloud-based CMS.
How do I generate leads with this game?
There are a few solutions. Common methods that we deploy for our clients, include
- Adding a "Sign up to play" form generated from Marketing CRMs such as Responsys and Marketo
- Adding a "Enter your email address to win the prize" form, at the end of the experience.
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
If you need us to submit data directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.
What kind of rewards can I give away?
Our clients typically give out coupons, vouchers or gift codes to increase consumer loyalty. These codes are typically awarded to random winners, or via the Top scorers in the leaderboards.
The organizer of the online event typically broadcasts the names (or nicknames) of the winners via the webchat function. For eg, the organizer would broadcast: "Karen123 from Spain" is the winner of our lunch break challenge!"
Note, that rewards are optional. Not all games have to give out rewards. The game itself can be a form of reward/break for participants, especially in long, technical conferences with dry subjects.
Do you offer customization services for your games?
Yes. Depending on your goals, we can change aspects of the game such as
- Graphics and audio
- Different theme
- Different backgrounds
- Arrangement of objects
- Game rules or game logic
- Adding your brand logos or embedding product images
Contact us, describe what you need, and we'll be happy to help.
Do I get analytics of the games?
Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.
Can the game be integrated with 3rd party systems?
Yes. We have done integrations with many 3rd party systems. Examples include:
- Embedding the game link into software such as INXPO, Webex, Zoom and other virtual conferencing software
- Embedding custom leadgen forms from Marketo and Oracle Responsys
- Integrating special APIs provided by our clients
- Passing along certain datasets to our clients via our own APIs/webhooks.
Contact us for more information.
On which platforms can I deploy the game?
The game can be deployed within any website, conferencing software, intranet system, offline system, or packaged embedded within native iOS/Android.
Our HTML5 technology allows the game to be ported into any target platform you need.
Can the game work offline?
Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app. In some cases, the games can be run off a laptop/PC on-site.
Can you add coupon codes, QR codes, or barcodes into the game?
Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Can you develop a Microsite or Landing Page for the game?
Yes. Depending on your budget and goals, we can design a microsite to accompany the game campaign.
A microsite is typically a one-page website (sometimes called a landing page), which is decorated in a way which showcases the game in the best possible light. The microsite typically contains an iFrame that runs game, with important brand or product information around that iFrame.
The domain of the microsite can be a subdomain of your existing campaign/brand, or an entirely new domain.
Contact us for more information.
Sample of a microsite with a game embedded in it
Do you provide game localization services?
For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Do you have other games that I can use for my virtual event?
Check out our full catalog. Any game from our catalog can be adapted for virtual events, exhibitions and conferences.
We provide technical support to make sure that each game launched will fulfill your business objectives.
Long term working relationship
We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.
In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.
Trusted brands working with MarketJS
Frequently asked questions
1) How much do you charge?
We typically charge a simple licensing fee, depending on several factors such as business goal, scope of the customizations, duration of campaign, number of devices/users, etc. Please include as much detail as possible, into the Contact form at the end of this page.
2) Do you sell the source code of the game?
We typically do not sell raw source code. We are a solutions-based company. Hence, we shall customize and deliver the finished product to you. MarketJS can host the game, and your company can embed the link into your virtual event software.
In some cases, where further development is needed on your side, we can discuss a source code licensing arrangement.
3) Is the collected data GDPR compliant?
Yes.
4) Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?
Please submit a request via the contact form below. Don't forget to add your company details.
What our clients say about us
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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