Why do brands use trade show games?

With the pandemic under control and borders re-opening, more business is being conducted at trade shows. Having a game prominently displayed at your exhibition booth can make all the difference.

Brands use trade show games for these benefits:

• Drive more foot traffic.
• Educate potential customers about the brand's products and services.
• Integrate giveaways such as discounts and other small prizes to encourage on-site sales.
• Generate leads from prospects.
• Build brand loyalty.
• Have a competitive edge over other trade show booths (i.e to stand out of the crowd)

Case Study - 3D Trade Show Game To Promote An Optical Retail Group

We collaborated with a large optical retail group in Asia to create an exciting game for their rewards programme. Using our 3D game Drift Boss, we reskinned the car models, the roads, the backgrounds and the game title. We then replaced the background music with a more contemporary hip-hop theme to target a younger audience.

Players control a variety of branded drift cars from eyewear brands such as Acuvue, Freshkon, Hoya, Bausch and Lomb, and Alcon. Top players get to convert their leaderboard points into actual reward programme points, giving them massive value for their next purchase and building brand loyalty.

Case Study - Trade Show Game For Toyota

We built a fun puzzle game for a Toyota dealership trade show in North America.

Using our game Car Park Puzzle as the starting template, we changed the cars into Toyota branded cars. Players tap and drag on the touchscreen to move the cars. The objective is to clear a path for the red Toyota car, to drive out of the parking lot (hence, helping the prospect visualize the act of buying a car and driving it out of the dealership lot).

To ensure we don't miss any potential prospects, we added a leadgen form powered by our cloud leadgen system. This allows the client's sales team to followup with prospects that they weren't able to strike up conversations with during peak hours.

Read the full case study.

Case Study - Racing Game For Trade Show Booth

Using our game engine Rally Champion, we developed a custom branded racing game for our client.

Players control a steering wheel and attempt to navigate the race car through a variety of race tracks. They have to avoid bumping into rival cars while riding on speed lanes to activate nitro boost.

The top 10 players are awarded a prize by the booth representative.

Case Study - Space Invaders Game For A Trade Show

We deployed our Space Invaders for a trade show project in North America. The player steps up to the stage, is given a wireless arcade controller and tries to defend Earth from an alien invasion.

Players who rank Top 5 in the leaderboards are awarded prizes by the booth representative.

Case Study - Baseball Game For A Trade Show

We helped a client launch a baseball game at a trade show event.

The game takes place on a large screen at the client's exhibition both. Players tap on 1 of 3 buttons to swing the bat at an incoming ball. They can choose to swing the bat high, in the middle or go low.

The objective is to swing the baseball bat correctly based on the trajectory of the incoming ball. The player controls the bat via a wireless arcade controller.

The game was branded with the client's logos and products.

Case Study - Tow Truck Challenge Game For Toyota Trade Show

We built a trade show kiosk game to promote one of Toyota's latest pickup truck models, the Toyota Tundra.

Using our game Tow Truck Challenge as the starting template, we designed a fun challenge where the player has to tow heavy loads along the track, while making sure they have enough fuel reserves.

The game is designed to showcase the heavy-duty towing capability of the Toyota Tundra truck.

Case Study - Trade Show Game For An Automotive Brand

Using our game engine Giant Hamster Run, we built an endless runner game for an automotive brand, as part of their new product launch.

The game features a hamster running along the streets while collecting coins and power ups.

The game was displayed in an exbition hall in large touchscreen.

Case Study - Two Player Trivia Game For Trade Show

We built an exciting 2 player live trivia game for a trade show campaign. 2 players step up to the stage, and are given a series of 10 product related questions to answer.

Each player is given a controller with 4 buttons to tap on. The most accurate player from a round of ten questions wins the game.

The booth representative rewards both players with prizes at the end.

Case Study - Bowling Game For Trade Show Event

We developed a simple and casual bowling game for a trade show event.

Players control an easy-to-use joystick to flick the bowling ball.

Players who successfully knock down all 10 pins win a prize.

Case Study - Boat Navigation Game For A Trade Show Event

Using our game engine Commando Boat, we developed a fun boating experience for our client's trade show campaign

Players navigate left and right to avoid obstacles, while collecting coins.

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.

Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Alternatively, we can also provide a simple API for your engineers to pull the data.

How do I generate leads with trade show games?

There are a few solutions. Common methods that we deploy for our clients, include

• Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
• Adding a QR code at the end of the game, which redirects to your own landing page

Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.

If you need us to submit data directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.

Do you offer customization services for your games?

Yes. Depending on your goals, we can change aspects of the game such as

• Graphics and audio
• Different theme
• Different backgrounds
• Arrangement of objects
• Game rules or game logic
• Adding your brand logos or embedding product images

Contact us, describe what you need, and we'll be happy to help.

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

On which platforms can I deploy the game?

The game can be deployed within any website or mobile application.

Our HTML5 technology allows the game to be ported into any target platform you need.

Can trade show games work offline?

For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site. In certain cases, we can prepare pre-packaged Android APKs which can be pre-installed into the target device.

Can you add coupon codes, QR codes, or barcodes into the game?

Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Rewards can be displayed in the following conditions:

• after the user wins.
• as part of certain milestones achieved.
• random coupon placements, as part of an Easter egg type hunt.
• at the start of the game experience, as an initial reward for encouragement.
• emailed to the user at the end of the game experience.
• texted (via SMS) to the user at the end of the game experience.
• any other custom condition.

Read our coupon and barcode gamification page to learn more.