What are trade show games?
Trade show games (also known as exhibition stand games) are typically casual games played within a trade show venue. Typically designed to be quick and fun, trade show games are increasingly becoming a competitive advantage for every trade show booth.
Whether you're a small business, an agency or a large corporation, having interactive games at your trade show booth will make your brand instantly noticable and memorable.
Why do brands use trade show games?
With the pandemic under control and borders re-opening, more business is being conducted at trade shows. Having a game prominently displayed at your exhibition booth can make all the difference.
Brands use trade show games for these benefits:
- Drive more foot traffic.
- Educate potential customers about the brand's products and services.
- Integrate giveaways such as discounts and other small prizes to encourage on-site sales.
- Generate leads from prospects.
- Build brand loyalty.
- Have a competitive edge over other trade show booths (i.e to stand out of the crowd)
Featured Games For Trade Shows
Use our carefully handcrafted top quality games for your trade show and exhibition projects. Choose from over 500 different game templates.
Looking for a specific game? Use our search box
Case Study - Racing Game For Trade Show Kiosks
Using our game engine Rally Champion, we developed a custom branded racing game for our client.
Players navigate a cool rally car through a variety of forest themed race tracks. They avoid bumping into rival cars while riding on speed lanes to activate nitro boosts (a type of speed up boost).
The top 10 players are awarded a prize by the booth representative.
Case Study - Intel Memory Challenge For A Corporate Event
As part of a corporate event for executives of Intel, we built a memory match game. The game was deployed as a warm-up event for participants, to get them excited before the actual event begins. Players attempt to match Intel branded product cards in the least amount of moves to generate the highest score.
In order to save development cost and lower time-to-market, we reskinned our existing Memory Match game engine. We changed the graphics of the game, while maintaining the core gameplay experience. Hence, we were able to pass along cost savings of up to 80% to the client, compared to if the game was built from scratch.
The game also comes integrated with our cloud leaderboard system, which allows users to register, play and rank competitively with other participants at the event. The event organizer receives access to a backend CMS from which they are able to view, manage and export the leaderboard data into Excel. They're also able to reset the leaderboard for multiple groups of participants on the same day.
At the end of the experience, the event organizer announces the top 10 winners along with corporate branded gifts.
Case Study - Toyota Personality Quiz For A Trade Show Booth
We built a personality quiz game for Toyota as part of an activation campaign. Booth visitors step up to an iPad to answer a series of questions about their lifestyle, hobbies, aspirations and spending behaviors. At the end of the game, we recommended a Toyota model that suits their profile.
Once the game experience is over, the booth representative approaches the prospect to start a conversation and schedule a test drive.
Case Study - Trivia Game For A Trade Show Booth
We helped a client launch an automotive trivia history at a recent event in the US.
On-site visitors answer a series of 20 highly specific automotive history questions. Questions range from the history of older vehicle models to new and emerging brands from the electric vehicle segment. Prizes are awared to players who answer at least 10 questions correctly.
To develop the game, we used our Trivia game engine, which we adapted to fit the client's objectives. The art direction resonated with history buffs. The questions were tough questions that not everyone had the answer to.
Case Study - 3D Trade Show Games
We collaborated with a large optical retail group to create an exciting game for their rewards programme. Using our 3D game Drift Boss, we reskinned the car models, the roads, the backgrounds and the game title. We then replaced the background music with a more contemporary hip-hop track, to cater to a younger audience.
Players control a variety of branded drift cars from eyewear brands such as Acuvue, Freshkon, Hoya, Bausch and Lomb, and Alcon. Top players get to convert their leaderboard points into actual reward programme points, giving them massive value for their next purchase and building brand loyalty.
Case Study - Trade Show Game For Toyota
We built a fun puzzle game for a Toyota dealership trade show in North America.
Using our game Car Park Puzzle as the starting template, we changed the cars into Toyota branded cars. Players tap and drag on the touchscreen to move the cars. The objective is to clear a path for the red Toyota car, to drive out of the parking lot (hence, helping the prospect visualize the act of buying a car and driving it out of the dealership lot).
To ensure we don't miss any potential prospects, we added a leadgen form powered by our cloud leadgen system. This allows the client's sales team to followup with prospects that they weren't able to strike up conversations with during peak hours.
Read the full case study.
Case Study - Space Invaders Game For A Trade Show
We deployed our Space Invaders for a trade show project in North America. The player steps up to the stage, is given a wireless arcade controller and tries to defend Earth from an alien invasion.
Players who rank Top 5 in the leaderboards are awarded prizes by the booth representative.
Case Study - Baseball Game For A Trade Show
We helped a client launch a baseball game at a trade show event.
The game takes place on a large screen at the client's exhibition both. Players tap on 1 of 3 buttons to swing the bat at an incoming ball. They can choose to swing the bat high, in the middle or go low.
The objective is to swing the baseball bat correctly based on the trajectory of the incoming ball. The player controls the bat via a wireless arcade controller.
The game was branded with the client's logos and products.
Case Study - Tow Truck Challenge Game For Toyota Trade Show
We built a trade show kiosk game to promote one of Toyota's latest pickup truck models, the Toyota Tundra.
Using our game Tow Truck Challenge as the starting template, we designed a fun challenge where the player has to tow heavy loads along the track, while making sure they have enough fuel reserves.
The game is designed to showcase the heavy-duty towing capability of the Toyota Tundra truck.
Case Study - Trade Show Game For An Automotive Brand
Using our game engine Giant Hamster Run, we built an endless runner game for an automotive brand, as part of their new product launch.
The game features a hamster running along the streets while collecting coins and power ups.
The game was displayed in an exbition hall in large touchscreen.
Featured Mini Games For Trade Shows
Use our mini games to captivate your booth visitors. Perfect for leadgen projects and self-serve booth visitors.
Case Study - Two Player Trivia Game For Trade Show
We built an exciting 2 player live trivia game for a trade show campaign. 2 players step up to the stage, and are given a series of 10 product related questions to answer.
Each player is given a controller with 4 buttons to tap on. The most accurate player from a round of ten questions wins the game.
The booth representative rewards both players with prizes at the end.
Case Study - Bowling Game For Trade Show Event
We developed a simple and casual bowling game for a trade show event.
Players control an easy-to-use joystick to flick the bowling ball.
Players who successfully knock down all 10 pins win a prize.
Case Study - Boat Navigation Game For A Trade Show Event
Using our game engine Commando Boat, we developed a fun boating experience for our client's trade show campaign
Players navigate left and right to avoid obstacles, while collecting coins.
Can you implement a leaderboard for high scores?
Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.
Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.
Alternatively, we can also provide a simple API for your engineers to pull the data.
How do I generate leads with trade show games?
There are a few solutions. Common methods that we deploy for our clients, include
- Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
If you need us to submit data directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.
What kind of rewards can I give away?
Our clients have given out the following rewards
- T-shirts, keychains and other memorabilia
- Cash prizes
- Priority/VIP pass
- Free 1-on-1 consultations
- Free test drives (automotive clients)
Any type of prize is doable.
Do you offer customization services for your games?
Yes. Depending on your goals, we can change aspects of the game such as
- Graphics and audio
- Different theme
- Different backgrounds
- Arrangement of objects
- Game rules or game logic
- Adding your brand logos or embedding product images
Contact us, describe what you need, and we'll be happy to help.
Do I get analytics of the games?
Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.
Can the game be integrated with 3rd party systems?
Yes. We have done integrations with many 3rd party systems. Examples include:
- Embedding game links into other portals via iFrame/direct linking
- Embedding game links into mobile apps via the WebView element (which is an in-app browser)
- Integrating special APIs provided by our clients
- Passing along certain datasets to our clients via HTTP POST calls
Contact us for more information.
On which platforms can I deploy the game?
The game can be deployed within any website or mobile application.
Our HTML5 technology allows the game to be ported into any target platform you need.
Can trade show games work offline?
For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site. In certain cases, we can prepare pre-packaged Android APKs which can be pre-installed into the target device.
Can you add coupon codes, QR codes, or barcodes into the game?
Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Do you provide game localization services?
For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Long term working relationship
We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.
In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.
Trusted brands working with MarketJS
Frequently asked questions
1) How much do you charge?
We typically charge a simple licensing fee and customization, depending on several factors such as business goal, scope of the customizations, duration of campaign, number of devices/users, etc. Please include as much detail as possible, into the Contact form at the end of this page.
2) Do you sell the source code of the game?
We typically do not sell raw source code. We are a solutions-based company. Hence, we shall customize and deliver the finished product to you. MarketJS will typically host the games, while your event team will plug the game link into your target device.
If you need to self-host, we can arrange for that as well.
In some cases, where further or complex development is needed on your side, we can discuss a source code licensing arrangement.
3) Is the collected data GDPR compliant?
Yes.
4) Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?
Please submit a request via the contact form below. Don't forget to add your company details.
What our clients say about us
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Rebecca MacDonald, VP of Marketing, Active Navigation
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"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
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Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
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