What is Crack The Egg?
Crack The Egg consists of 9 beautiful eggs. The player taps on any egg to crack it.
Only one of the eggs contains a reward. The player gets 3 attempts to find that reward.
Why do brands use this game?
This Crack The Egg game is a very simple concept that allows users to instantly win a reward. It's a game of chance that doesn't rely on any player skill.
Brands and businesses love the simplicity of the game. It allows them to engage their users emotionally, give out a prize, and also collect their details for lead nurturing.
Hence, this game is perfect for environments with low attention spans, such as exhibitions, malls, retail shops, restaurants, and more.
This game is also perfect for distributing on platforms such as e-commerce websites, media websites, embedding within native apps, messaging systems and corporate gamification platforms.
How do I generate leads with this game?
Since this game gives out rewards, it's a good incentive for users to sign up with their information. There are a few possible ways we can implement a leadgen form:
- A "Sign up to play" form pops up at the beginning or end of the game experience, depending on what you need.
- A "You've won a prize" type popup at the end of the game experience
- Rewards that pop up based on certain pre-determined game events, such as scoring a certain amount of points, or clearing certain levels
The data collected will be GDPR-compliant and only with the permission of the user. We will also prepare a GDPR compliant checkbox, privacy policy, and terms and conditions for the campaign.
All collected data will be available for access via our backend CMS. The data can also be exported into formats such as Excel. If you need to retrieve the data automatically, we can provide an API endpoint for your team.
What kind of rewards can I give away?
It depends on what you can afford to give away. For on-site activations, our clients typically give away physical gifts such as keychains and company merchandise. In such events, the board game is typically played on a large screen/kiosk tablet. After the game is over, the booth representative shall award the prize to the user.
For online deployments, some clients give out QR codes, coupons or gift codes to increase consumer loyalty. These codes are surfaced towards the end of the game, after the spin is done. The user can choose to screencap the codes on their phone, and keep it for future use. In other cases, we can automatically send an email or text message to the user, containing the codes.
Inventory Management
Our cloud-based CMS gives you the ability to control the prize title, description, quantity of available prizes, odds, images and more.
For example, the campaign manager can configure the CMS to include
- one grand prize at extremely low odds (1% chance of winning)
- 20 medium value prizes at low odds (9% chance of winning)
- 1,000 low value prizes at high odds (90% chance of winning)
Having a good mix of prizes and odds will encourage users to come back and play again, thus improving customer and brand loyalty.
Can the game be customized?
Our game can be customized. Depending on your goals, we can change aspects of the game such as
- Graphics and audio
- The individual eggs
- Duration of the game (eg: changing the number of attempts given)
- Logic of the game (eg: adding pre-determined results to ensure a win for users)
- Adding your brand logos or embedding product images
- Adding a lead generation form at the start or end of the game
- Adding a coupon / QR code / gift code as part of the reward
- Integrating an automated text messaging or email based system to send out digital rewards
- Implementing an automated Welcome Email greeting for new users
Contact us, describe what you need, and we'll be happy to help.
Do I get analytics of the games?
Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.
We provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.
Can the game be integrated with 3rd party systems?
Yes. We have done integrations with many 3rd party systems as well as custom systems of our corporate clients. Examples include:
- Social media integrations (Facebook, Twitter, etc)
- Submitting leadgen data into systems such as Mailchimp, Constant Contact, Salesforce, Google Drive, and other CRM systems.
- Integrating special APIs provided by our clients, such as user authentication tokens and score submission functions.
- Passing along certain datasets to our clients via our own APIs/webhooks.
- Passing along game-relevant data directly into native apps, via Javascript bridges/APIs provided by our clients.
Contact us for more information.
On which platforms can I deploy the game?
The game can be deployed within any website, intranet system, offline system, or packaged as a native Android APK or iOS build.
Our HTML5 technology allows the game to be easily ported for any target platform you need.
Can the game work offline?
Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app.
In this case, the leads collected shall be stored locally in the device. The game shall run as usual, without requiring any internet access.
To extract the data, it can be exported into Excel, or synced to a cloud server once the device is connected to the Internet.
Can you add coupon codes, QR codes, or barcodes into the game?
Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Can you develop a Microsite or Landing Page for the game?
Yes. Depending on your budget and goals, we can design a microsite to accompany the game campaign.
A microsite is typically a one-page website (sometimes called a landing page), which is decorated in a way which showcases the game in the best possible light. The microsite typically contains an iFrame that runs game, with important brand or product information around that iFrame.
The domain of the microsite can be a subdomain of your existing campaign/brand, or an entirely new domain.
Contact us for more information.
Game Localization Services
For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Besides Crack The Egg, do you have other games that I can white label?
Check out our full catalog. Any game from our catalog can be white labelled, and converted into a rewards-based or leadgen game.
We provide technical support to make sure that each game launched will fulfill your business goals.
Long term working relationship
We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.
In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.
Trusted brands working with MarketJS
Frequently asked questions
1) How much do you charge?
We typically charge a simple licensing fee, depending on several factors such as business goal, scope of the customizations, scope of the rewards, duration of campaign, number of devices/users, etc.
2) Do you sell the source code of the game?
We typically do not sell raw source code. We are a solutions-based company. Hence, we shall package the finished solution for you, in order to solve your business objective. You can then deploy the finished product within your own systems.
In some cases, where further development is needed on your side, we can discuss a source code licensing arrangement.
3) Is the collected data GDPR compliant?
Yes.
4) Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?
Please submit a request via the contact form below. Don't forget to add your company details.
What our clients say about us
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Interested? Request a free consultation
Our team shall be in touch within 12 hours.
