White Label Board Games

Why do marketers use board games?

Brands and businesses love the simplicity of the game. It allows them to engage their users emotionally, give out a prize, and also collect their details for lead nurturing.

Hence, this game is perfect for environments with low attention spans, such as exhibitions, malls, retail shops, restaurants, and more.

This game is also perfect for distributing on platforms such as e-commerce websites, media websites, embedding within native apps, messaging systems and corporate gamification platforms.

Examples of board games

1. Bingo
2. Roll The Dice
3. Sudoku
4. Word Challenge
5. Word Finder Pro
6. Ludo Hero

How do I generate leads with your Board game?

There are a few solutions. The most common method is to add a registration form at the start of the experience. The data is then submitted to our cloud leadgen system for processing. Other methods include moving the form to the end of the game, or triggering it at specific events in the game.

Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.

We can also submit data directly to your own CRM systems, such as:

1. Hubspot
2. Marketo
3. Responsys
4. Constant Contact
5. Mailchimp

What kind of rewards can I give away?

It depends on what you can afford to give away. For on-site activations, our clients typically give away physical gifts such as keychains and company merchandise. In such events, the board game is typically played on a large screen/kiosk tablet. After that, the booth representative shall award the prize to the user.

For online deployments, some clients give out QR codes, coupons or gift codes to increase consumer loyalty. These codes are surfaced towards the end of the game, after the action is done. The user can choose to screencap the codes on their phone, and keep it for future use. In other cases, we can automatically send an email or text message to the user, containing the codes.

Our clients typically give out the following rewards

1. T-shirts, keychains and other memorabilia
2. Cash prizes
3. Priority/VIP pass
4. Free 1-on-1 consultations
5. Free test drives (eg: automotive clients)

Can the game be customized?

Our Board game can be customized. Depending on your goals, we can change aspects of the game such as

1. Graphics and audio
2. Objects on the board
3. Number of rolles
4. Logic of the game (eg: adding pre-determined results to ensure a win for users)
5. Adding a lead generation form at the start or end of the game
6. Adding a coupon / QR code / gift code as part of the reward
7. Integrating an automated text messaging or email based system to send out digital rewards
8. Implementing an automated Welcome Email greeting for new users

I have limited quantity of prizes to give away. Do you have some kind of inventory management system on the backend?

We have the capability to control the prize title, description, quantity of available prizes, odds, images and more.

Having a good mix of prizes and odds will encourage users to come back and play again, thus improving customer and brand loyalty.

For example, we can configure our backend to include

1. one grand prize at extremely low odds (1% chance of winning)
2. 20 medium value prizes at low odds (9% chance of winning)
3. 10,000 low value prizes at high odds (90% chance of winning)

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.

Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Alternatively, we can also provide a simple API for your engineers to pull the data.

Can the game be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems. Examples include

1. Embedding games into marketing CRMs such as Hubspot, Marketo and Microsoft Sharepoint.
2. Embedding games into marketing CRMs such as Hubspot, Marketo and Microsoft Sharepoint.
3. Embedding game links into other portals via iFrame direct linking
4. Embedding game links into mobile apps via the WebView element (which is an in-app browser)
5. Integrating special APIs provided by our clients
6. Passing along certain datasets to our clients via HTTP POST calls

On which platforms can I deploy the game?

The game can be deployed within any website or mobile application.

Our HTML5 technology allows the game to be ported into any target platform you need.

Can the Board game work offline?

For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site.

In certain cases, we can prepare pre-packaged Android APKs or Windows Applications which can be pre-installed into the target device.

Can you add coupon codes, QR codes, or barcodes into the game?

We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Read our coupon and barcode gamification page to learn more.

Rewards can be displayed in the following conditions:

1. after the user wins
2. as part of certain milestones achieved.
3. random coupon placements, eg: as part of an Easter egg type hunt.
4. at the start of the game experience, as an initial reward for encouragement.
5. emailed to the user at the end of the game experience.
6. texted (via SMS) to the user at the end of the game experience.
7. any other custom condition.

Do you provide game localization services?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.