Why do brands use gamification?

The global games industry is now a $150 billion dollar market annually. This easily surpasses the movie industry ($42 billion), TV industry ($28 billion), and music industry ($20 billion) combined.

With games becoming more mainstream, consumers now expect to engage with your brand in a gamified way.

Our clients use gamification in various channels including online marketing campaigns, social media, consumer portals and apps, on-site brand activations, trade shows, retail kiosks, employee engagement programs, sales motivation systems, client side portals, and more.

How are the rewards assigned?

For online deployments, our clients typically give out coupon codes, vouchers, barcodes or QR codes.

Coupon and voucher codes typically consist of

a) Generic codes: Examples include '10PERCENTOFF', 'SUMMERSALE', 'DIAMOND10'

b) Unique codes: Each code is unique to each recipient. The unique codes are typically pre-generated and stored on a cloud server. Our system allows our clients to generate additional codes as well.

Barcodes consist of any standard barcode formats such as EAN-13, EAN-8, UPC-A, UPC-E, Code128, ITF-14, Code39, Data Matrix, PDF417 and more. We can generate dynamic barcodes that you can input into your system (eg: POS system), or we can read barcodes from your system (eg: as images or in other encoded format)

Once the reward is displayed, the user can choose to screencap the codes on their device, or copy to the clipboard. In other cases, we can automatically email or text the codes to the consumers.

Unlock rewards via in-game achievements

Reward your consumers based on milestones achieved within the game. A few common techniques that we implemented include:

a) Awarding coupons based on high scores tiers. Eg: score 50 points and win a coupon.

b) Unlocking coupons based on certain activities completed within the game. Eg: clean up trash in a game, win a voucher.

c) Unlocking coupons based on levels completed. Eg: reach level 5 and unlock a coupon code.

d) Showing coupons based on serendipitous moments within the games. When the consumer least expects something, we reward them to give maximum joy.

For on-site (outdoor) activations, our clients typically give away physical gifts such as keychains, T-Shirts, mugs and other company swag. In such events, the game is typically played on a large screen or standing kiosk tablet. After the game ends, the booth representative or brand ambassador shall award the prize to the user.

Inventory Management

Our cloud-based CMS gives you the ability to control the prize title, description, quantity of available prizes, odds, images and more.

For example, the campaign manager can configure the CMS to include

• one grand prize at extremely low odds (1% chance of winning)
• 20 medium value prizes at low odds (9% chance of winning)
• 1,000 low value prizes at high odds (90% chance of winning)

Having a good mix of prizes and odds will encourage users to come back and play again, thus improving customer and brand loyalty.

Generate quality leads with our gamification system

As an option, we can implement a lead generation form to collect user information. A "sign up to play" form pops up at the beginning or end of the game experience, depending on what you need.

The lead capture form can be modified to collect any information you need. Examples include, name, email address and phone number.

The data collected will be GDPR-compliant and only with the permission of the user. We will also prepare a GDPR compliant checkbox, privacy policy, and terms and conditions for the campaign.

All collected data will be available for access via a cloud-based backend CMS. The data can also be exported into formats such as Excel. If you need to retrieve the data automatically, we can provide an API endpoint for your team.

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game.

Rank users based on their high score achievement. Top scores can be sorted by all-time, weekly or daily. There's also the ability to reset the leaderboard on a daily/weekly/monthly basis.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Offline leaderboards are also available, subject to request. Contact us for more information.

Case study: Gamification for the Food and Beverage (F&B) Industry

We worked with Hula Hoops, a Top 100 social snack food brand in the UK and Ireland. Players score as many 'hoops' as possible within the allocated timeslot for a chance to win cash prizes.

Using the original engine from our game, Flick Basketball, we rebranded the game with our client's logos and brand messaging.

A leadgen form collects user data based on consent, and elligible winners are contacted at the end of the campaign.

Case study: Gamification in Sporting Events

In collaboration with Hyundai and FOX Sports Australia, we built a competition-based soccer game for TV viewers. The player who scores the highest wins a brand new car.

Using the original engine from our game, Penalty Kick, we rebranded the game to feature a rich penalty kick experience.

The goal was to drive awareness and generate leads from TV viewers who're interested in the new Hyundai i30. We received over 100k entries within a 72 hour period.

Read the full case study here.

Case study: Gamification in the Airline Industry

We helped a Top 10 international airport gamify it's passenger arrival experience.

Using the original engine from our game, Flappy Super Kitty, we rebranded the game with our client's logos and brand messaging.

Upon achieving a certain score, vouchers are presented at the end of the game to reward incoming tourists and encourage them to shop more.

Case study: Gamification in the Telecoms Industry

We helped Boost Mobile, a US-based mobile operator launch a branded card game at a trade show. The goal was to generate brand awareness and collect leads for future upsell.

Using the original engine from our game, 3 Card Monte, we rebranded the game with Boost Mobile logos and brand messaging.

To add a touch of competition, we added a registration, login and leaderboard system. Booth visitors got to compete for the top 10 spot.

Read the full case study here.

Case study: Gamification for the Fashion Industry

Bobbies, a French designer shoe brand approached us to build a fun and engaging game to gamify their target audience.

Using the original engine from our game, Fruit Blade, we rebranded the game to feature the beautiful shoes from the brand.

With help of our registration and leaderboard system, the game was launched as a contest, where top scorers get to win real designer shoes from Bobbies. The collected data is then used as business leads for lead nurturing.

Read the full case study here.

How big is the MarketJS games catalog?

Our company, MarketJS has built up a catalog of over 400 games. All games were built in-house, hence we have the capability to make any changes necessary for your gamification campaign.

Our games cover the following categories

• Arcade
• Adventure
• Puzzle
• Hypercasual
• Themed (holidays, Christmas, Halloween, New Years, and other festivals)
• Board Games
• Strategy
• Eco-friendly / Environmental Friendly
• Multiplayer
• Kids
• Educational

We're also constantly experimenting with new genres. Click here to check out our catalog.

Do you offer customization services for each game?

Yes. Depending on your goals, we can change aspects of the game such as

• Graphics and audio
• Game logic
• Game flow (eg: change the order of screens that appear)
• Rules or game logic
• Adding your brand logos or embedding product images
• Adding a lead generation form at the start or end of the game
• Adding a coupon / QR code / gift code as part of the reward
• Implementing an automated text messaging (SMS) or email based system to send out digital rewards
• Implementing an automated Welcome Email greeting for new users

Contact us, describe what you need, and we'll be happy to help.

So, how do I work with MarketJS?

Step 1: Choose from collection of games. Click here to view our games collection.

Step 2: Contact us below, to tell us which games you're interested in. Provide more details such as your gamification goals, customization requirements and budget. Click here to access our contact form.

Step 3: We'll respond within 12 hours with a price quote, and more technical details.

Once everything is agreed upon, we'll get to work. We'll keep you posted every few days with project updates, up the point of delivery. We also provide technical support post-launch, as a value added service.

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

We provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

Can your games be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems as well as custom systems of our corporate clients. Examples include:

• Social media integrations (Facebook, Twitter, etc)
• Submitting leadgen data into systems such as Mailchimp, Constant Contact, Salesforce, Google Drive, and other CRM systems.
• Integrating special APIs provided by our clients, such as user authentication tokens and score submission functions.
• Passing along certain datasets to our clients via our own APIs/webhooks.
• Passing along game-relevant data directly into native apps, via Javascript bridges/APIs provided by our clients.

Contact us for more information.

On which platforms can I deploy your games?

Our games game can be deployed within any website, intranet system, offline system, or packaged as a native Android APK or iOS build.

Our HTML5 technology allows the game to be easily ported for any target platform you need.

Can the games work offline?

Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app. In other cases, the games can be run locally on a PC/laptop without requiring an internet connection.

The consumer leads collected shall be stored locally in the device. The game shall run as usual, without requiring any internet access.

To extract the collected data, it can be exported into Excel, or synced to a cloud server once the device is connected to the Internet.

Can you develop a Microsite or Landing Page for the games?

Yes. Depending on your budget and goals, we can design a microsite to accompany the game campaign.

A microsite is typically a one-page website (sometimes called a landing page), which is decorated in a way which showcases the game in the best possible light. The microsite typically contains an iFrame that runs game, with important brand or product information around that iFrame.

The domain of the microsite can be a subdomain of your existing campaign/brand, or an entirely new domain.

Contact us for more information.

Can you build a custom game from scratch?

Yes. We do have capacity to do custom work for hire. Some of the clients we've done gamification work for include Visa, Dell, Nissan and Toyota.

Visit our Custom Game Development section to learn more.

Please keep in mind, that custom games require time to build, because they need to be conceptualized, designed, programmed and prepared for quality checks. This translates into a higher cost compared to customizing existing games from our catalog.