Gamification is the act of applying game-like elements into parts of an existing business workflow. It can be applied into marketing campaigns, consumer-facing portals, internal employee systems, sales systems, backoffice systems and more.
Typical formats of gamification include mini games with rewards, which are embedded into websites, corporate engagement platforms, mobile apps, CRMs and more.
The global games industry is now a $150 billion dollar market annually. This easily surpasses the movie industry ($42 billion), TV industry ($28 billion), and music industry ($20 billion) combined.
With games becoming more mainstream, consumers now expect to engage with your brand in a gamified way.
Our clients use gamification in various channels including online marketing campaigns, social media, consumer portals and apps, on-site brand activations, trade shows, retail kiosks, employee engagement programs, sales motivation systems, client side portals, and more.
In this podcast episode, we discuss the concept of using coupons as in-game rewards. Learn from a case study, where we implemented a tiered coupon reward system to drive sales to our client's duty free shops.
For online deployments, our clients typically give out coupon codes, vouchers, barcodes or QR codes.
Coupon and voucher codes typically consist of
a) Generic codes: Examples include '10PERCENTOFF', 'SUMMERSALE', 'DIAMOND10'
b) Unique codes: Each code is unique to each recipient. The unique codes are typically pre-generated and stored on a cloud server. Our system allows our clients to generate additional codes as well.
Barcodes consist of any standard barcode formats such as EAN-13, EAN-8, UPC-A, UPC-E, Code128, ITF-14, Code39, Data Matrix, PDF417 and more. We can generate dynamic barcodes that you can input into your system (eg: POS system), or we can read barcodes from your system (eg: as images or in other encoded format)
Once the reward is displayed, the user can choose to screencap the codes on their device, or copy to the clipboard. In other cases, we can automatically email or text the codes to the consumers.
Reward your consumers based on milestones achieved within the game. A few common techniques that we implemented include:
a) Awarding coupons based on high scores tiers. Eg: score 50 points and win a coupon.
b) Unlocking coupons based on certain activities completed within the game. Eg: clean up trash in a game, win a voucher.
c) Unlocking coupons based on levels completed. Eg: reach level 5 and unlock a coupon code.
d) Showing coupons based on serendipitous moments within the games. When the consumer least expects something, we reward them to give maximum joy.
For on-site (outdoor) activations, our clients typically give away physical gifts such as keychains, T-Shirts, mugs and other company swag. In such events, the game is typically played on a large screen or standing kiosk tablet. After the game ends, the booth representative or brand ambassador shall award the prize to the user.
As an option, we can implement a lead generation form to collect user information. A "sign up to play" form pops up at the beginning or end of the game experience, depending on what you need.
The lead capture form can be modified to collect any information you need. Examples include, name, email address and phone number.
All collected data will be available for access via a cloud-based backend CMS. The data can also be exported into formats such as Excel. If you need to retrieve the data automatically, we can provide an API endpoint for your team.
Yes. We have a cloud based leaderboard solution, that we can implement into every game.
Rank users based on their high score achievement. Top scores can be sorted by all-time, weekly or daily. There's also the ability to reset the leaderboard on a daily/weekly/monthly basis.
The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.
Offline leaderboards are also available, subject to request. Contact us for more information.
We worked with Hula Hoops, a Top 100 social snack food brand in the UK and Ireland. Players score as many 'hoops' as possible within the allocated timeslot for a chance to win cash prizes.
Using the original engine from our game, Flick Basketball, we rebranded the game with our client's logos and brand messaging.
A leadgen form collects user data based on consent, and elligible winners are contacted at the end of the campaign.
In collaboration with Hyundai and FOX Sports Australia, we built a competition-based soccer game for TV viewers. The player who scores the highest wins a brand new car.
Using the original engine from our game, Penalty Kick, we rebranded the game to feature a rich penalty kick experience.
The goal was to drive awareness and generate leads from TV viewers who're interested in the new Hyundai i30. We received over 100k entries within a 72 hour period.
Read the full case study here.
We helped a Top 10 international airport gamify it's passenger arrival experience.
Using the original engine from our game, Flappy Super Kitty, we rebranded the game with our client's logos and brand messaging.
Upon achieving a certain score, vouchers are presented at the end of the game to reward incoming tourists and encourage them to shop more.
We helped Boost Mobile, a US-based mobile operator launch a branded card game at a trade show. The goal was to generate brand awareness and collect leads for future upsell.
Using the original engine from our game, 3 Card Monte, we rebranded the game with Boost Mobile logos and brand messaging.
To add a touch of competition, we added a registration, login and leaderboard system. Booth visitors got to compete for the top 10 spot.
Read the full case study here.
Bobbies, a French designer shoe brand approached us to build a fun and engaging game to gamify their target audience.
Using the original engine from our game, Fruit Blade, we rebranded the game to feature the beautiful shoes from the brand.
With help of our registration and leaderboard system, the game was launched as a contest, where top scorers get to win real designer shoes from Bobbies. The collected data is then used as business leads for lead nurturing.
Read the full case study here.
Our company, MarketJS has built up a catalog of over 400 games. All games were built in-house, hence we have the capability to make any changes necessary for your gamification campaign.
Our games cover the following categories
We're also constantly experimenting with new genres. Click here to check out our catalog.
Yes. Depending on your goals, we can change aspects of the game such as
Contact us, describe what you need, and we'll be happy to help.
Step 1: Choose from collection of games. Click here to view our games collection.
Step 2: Contact us below, to tell us which games you're interested in. Provide more details such as your gamification goals, customization requirements and budget. Click here to access our contact form.
Step 3: We'll respond within 12 hours with a price quote, and more technical details.
Once everything is agreed upon, we'll get to work. We'll keep you posted every few days with project updates, up the point of delivery. We also provide technical support post-launch, as a value added service.
Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.
We provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.
Yes. We have done integrations with many 3rd party systems as well as custom systems of our corporate clients. Examples include:
Contact us for more information.
Our games game can be deployed within any website, intranet system, offline system, or packaged as a native Android APK or iOS build.
Our HTML5 technology allows the game to be easily ported for any target platform you need.
Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app. In other cases, the games can be run locally on a PC/laptop without requiring an internet connection.
The consumer leads collected shall be stored locally in the device. The game shall run as usual, without requiring any internet access.
To extract the collected data, it can be exported into Excel, or synced to a cloud server once the device is connected to the Internet.
Yes. Depending on your budget and goals, we can design a microsite to accompany the game campaign.
A microsite is typically a one-page website (sometimes called a landing page), which is decorated in a way which showcases the game in the best possible light. The microsite typically contains an iFrame that runs game, with important brand or product information around that iFrame.
The domain of the microsite can be a subdomain of your existing campaign/brand, or an entirely new domain.
Contact us for more information.
For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Yes. We do have capacity to do custom work for hire. Some of the clients we've done gamification work for include Visa, Dell, Nissan and Toyota.
Visit our Custom Game Development section to learn more.
Please keep in mind, that custom games require time to build, because they need to be conceptualized, designed, programmed and prepared for quality checks. This translates into a higher cost compared to customizing existing games from our catalog.
We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.
In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.
We typically charge a simple licensing fee, depending on several factors such as business goal, scope of the customizations, scope of the rewards, duration of campaign, etc. We can work with budgets of all sizes.
We typically do not sell raw source code. We are a solutions-based company. Hence, we shall package the finished solution for you, in order to solve your business objective. You can then deploy the finished product within your own systems.
In some cases, where further development is needed on your side, we can discuss a source code licensing arrangement.
Please submit a request via the contact form. Don't forget to add your company details.
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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