Multinational automotive manufacturer Hyundai has been a consistent top-selling car company in Australia. They are also the proud major sponsor of the A-League, Australia’s top professional men’s football league. Hyundai Australia are self-professed big fans of football and they have continually provided financial support to the sport.
We are very excited to have worked with Hyundai Motors Australia in developing a new HTML5 football game called “Beat Bozza”. The game is a brilliant way for Hyundai to expand their reach to fellow football fans. It exemplifies the company’s commitment to “continually focus on what drives the fandom in football in Australia.”
The game features famous Australian football goalkeeper Mark “Bozza” Bosnich. Bozza gained renown for playing in England’s Premier League clubs. Notable among these were Aston Villa and Manchester United.
After a remarkable career in football, Bozza is now a football analyst and commentator for Fox Sports.
Players of Beat Bozza have a chance to win a brand new 2017 Hyundai i30. The i30 can be credited as the model that catapulted Hyundai to become a top-selling company down under.
The reinvented i30 is touted as the DNA of future Hyundai cars. It sports Hyundai's new signature feature–the "cascading grille". Hyundai has pulled out all the stops to create a great-looking, high performance vehicle.
Using an online game is a very creative way of marketing Hyundai’s new product, while promoting the A-League at the same time.
To participate in the contest, a user has to register their details here. Users can then play the Beat Bozza game. Each play is counted as an entry, so the more you play, the more chances you have at winning.
Here’s another clever bit: A player can have 10 more bonus entries by entering a Fox Sports Code Word. The code word is announced live on Fox Sports, at the 30 minute mark of each match in the Hyundai A-League Finals.
Winners will be chosen from the highest-scoring players. To determine the winners, our backend system has a logic to process data collected from all players.
Beat Bozza is a free kick shootout game where the player’s aim is to make as many goals as possible. To “kick”, just flick the ball towards the goal.
You are up against goalkeeper Mark Bosnich. He does a tight defense job, so players are kept on their toes.
Adding to the challenge are defenders. They form an ever-increasing wall of Bozzas, upping the difficulty level the longer you play.
You lose a life when you miss a goal. You only have 3 lives to spare, so better be careful.
Luckily, there is a way to gain back lives.
This is done by hitting targets on the goal. Target icons appear at the start of each kick attempt and fade away very quickly soon after. So you need to try and hit them as early as possible.
Using a web game is a tech-savvy approach to marketing and promotion. Below are some of the engagement metrics that we worked on:
HTML5 is the ideal technology for building a game that matches the client’s needs. It’s the perfect platform for reskinning games.
Reskinning is the process of changing the game’s assets while retaining most of its source code. In other words, you change what it looks like on the outside. But its internal structure is essentially the same.
For Beat Bozza, we reskinned our game Penalty Kick. The method shortens development turnaround time. As a result, production costs are also minimized.
A game built using the HTML5 framework can be loaded on any device with a browser. And no downloads or plugins are necessary.
Visitors to the client’s website get a hassle-free gaming experience. This is because HTML5 is the language with the widest web support.
Whether they are using a desktop, laptop, smartphone, or tablet, anyone can play. All modern browsers like Chrome, Safari, Firefox, or Microsoft Edge will easily run the game.
Creating Beat Bozza for Hyundai Motor Company Australia has been a wonderful experience for our team. We are thrilled to have a part in implementing an effective marketing and promotional strategy.
The use of branded HTML5 games is quickly gaining a strong foothold among various companies. These include global car manufacturers like Hyundai, Ford, Kia, and Toyota.
These industries are recognizing the important advantages of HTML5 technology. They profit from the immense ROI that branded HTML5 games yield.
If you are interested to reskin or license our games, feel free to contact us.
If you're still not convinced, listen to this podcast episode where we talk about using leadgen games to generate millions of dollars of additional sales.
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
|HTML5 Games Portal for Digicel|
|A HTML5 Game Portal for MTN: A Mobile Network Operator|
|Playable Ad to Promote a Free Lottery App|
|Case Study: A Christmas HTML5 Game for Tradeweb|
|Case Study: How Big is Your Heart game for Roswell Park|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters|
|HTML5 Game for Air Asia|
|Pogo Contest for Brand New TV Animation|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe|
|HTML5 Card Game For Boost Mobile|
|HTML5 Game for a Toyota Car Dealership Event|
|HTML5 Game Portal for Dice.com Career Website|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3|
|Minions Banana Frenzy Game With Chiquita and Universal|
|Building a HTML5 game to promote TV viewership|
|Beat Bozza: HTML5 Game for Lead Generation|
|Teen Titans Go! Food Fight!|
|Working with Ford|
|A Puzzle Game for a Global Healthcare Company|
|Branding a Match 3 game with Warner Bros Flintstones|
|The Tom and Jerry Show Cheese Run|
|A Holiday Game for Wall Street|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.