Multinational automotive manufacturer Hyundai has been a consistent top-selling car company in Australia. They are also the proud major sponsor of the A-League, Australia’s top professional men’s football league. Hyundai Australia are self-professed big fans of football and they have continually provided financial support to the sport.
We are very excited to have worked with Hyundai Motors Australia in developing a new HTML5 football game called “Beat Bozza”. The game is a brilliant way for Hyundai to expand their reach to fellow football fans. It exemplifies the company’s commitment to “continually focus on what drives the fandom in football in Australia.”
The game features famous Australian football goalkeeper Mark “Bozza” Bosnich. Bozza gained renown for playing in England’s Premier League clubs. Notable among these were Aston Villa and Manchester United.
After a remarkable career in football, Bozza is now a football analyst and commentator for Fox Sports.
Players of Beat Bozza have a chance to win a brand new 2017 Hyundai i30. The i30 can be credited as the model that catapulted Hyundai to become a top-selling company down under.
The reinvented i30 is touted as the DNA of future Hyundai cars. It sports Hyundai's new signature feature–the "cascading grille". Hyundai has pulled out all the stops to create a great-looking, high performance vehicle.
Using an online game is a very creative way of marketing Hyundai’s new product, while promoting the A-League at the same time.
To participate in the contest, a user has to register their details here. Users can then play the Beat Bozza game. Each play is counted as an entry, so the more you play, the more chances you have at winning.
Here’s another clever bit: A player can have 10 more bonus entries by entering a Fox Sports Code Word. The code word is announced live on Fox Sports, at the 30 minute mark of each match in the Hyundai A-League Finals.
Winners will be chosen from the highest-scoring players. To determine the winners, our backend system has a logic to process data collected from all players.
Beat Bozza is a free kick shootout game where the player’s aim is to make as many goals as possible. To “kick”, just flick the ball towards the goal.
You are up against goalkeeper Mark Bosnich. He does a tight defense job, so players are kept on their toes.
Adding to the challenge are defenders. They form an ever-increasing wall of Bozzas, upping the difficulty level the longer you play.
You lose a life when you miss a goal. You only have 3 lives to spare, so better be careful.
Luckily, there is a way to gain back lives.
This is done by hitting targets on the goal. Target icons appear at the start of each kick attempt and fade away very quickly soon after. So you need to try and hit them as early as possible.
Using a web game is a tech-savvy approach to marketing and promotion. Below are some of the engagement metrics that we worked on:
HTML5 is the ideal technology for building a game that matches the client’s needs. It’s the perfect platform for reskinning games.
Reskinning is the process of changing the game’s assets while retaining most of its source code. In other words, you change what it looks like on the outside. But its internal structure is essentially the same.
For Beat Bozza, we reskinned our game Penalty Kick. The method shortens development turnaround time. As a result, production costs are also minimized.
A game built using the HTML5 framework can be loaded on any device with a browser. And no downloads or plugins are necessary.
Visitors to the client’s website get a hassle-free gaming experience. This is because HTML5 is the language with the widest web support.
Whether they are using a desktop, laptop, smartphone, or tablet, anyone can play. All modern browsers like Chrome, Safari, Firefox, or Microsoft Edge will easily run the game.
Creating Beat Bozza for Hyundai Motor Company Australia has been a wonderful experience for our team. We are thrilled to have a part in implementing an effective marketing and promotional strategy.
The use of branded HTML5 games is quickly gaining a strong foothold among various companies. These include global car manufacturers like Hyundai, Ford, Kia, and Toyota.
These industries are recognizing the important advantages of HTML5 technology. They profit from the immense ROI that branded HTML5 games yield.
If you are interested to reskin or license our games, feel free to contact us.
If you're still not convinced, listen to this podcast episode where we talk about using leadgen games to generate millions of dollars of additional sales.
|HTML5 Games in Rear Seats of Taxis and Cars||04-10-2018|
|OSN On The Run: HTML5 Game for a TV Network||02-20-2018|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand||02-02-2018|
|HTML5 Games Portal for Digicel||01-29-2018|
|A HTML5 Game Portal for MTN: A Mobile Network Operator||01-13-2018|
|Playable Ad to Promote a Free Lottery App||01-03-2018|
|Case Study: A Christmas HTML5 Game for Tradeweb||12-27-2017|
|Case Study: How Big is Your Heart game for Roswell Park||12-19-2017|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters||12-01-2017|
|HTML5 Game for Air Asia||11-30-2017|
|Pogo Contest for Brand New TV Animation||11-24-2017|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe||10-24-2017|
|HTML5 Card Game For Boost Mobile||10-20-2017|
|HTML5 Game for a Toyota Car Dealership Event||07-25-2017|
|HTML5 Game Portal for Dice.com Career Website||07-05-2017|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion||06-28-2017|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3||06-21-2017|
|Minions Banana Frenzy Game With Chiquita and Universal||06-09-2017|
|Building a HTML5 game to promote TV viewership||04-25-2017|
|Beat Bozza: HTML5 Game for Lead Generation||04-18-2017|
|Teen Titans Go! Food Fight!||04-10-2017|
|Working with Ford||02-24-2017|
|A Puzzle Game for a Global Healthcare Company||02-14-2017|
|Branding a Match 3 game with Warner Bros Flintstones||02-14-2017|
|The Tom and Jerry Show Cheese Run||02-14-2017|
|A Holiday Game for Wall Street||12-19-2016|
|A HTML5 game for IT Managers||12-14-2016|
|Thunderbirds Are Go: Moon Base Defence||09-26-2016|
|Thunderbirds Are Go: A high-speed chase game||09-12-2016|
|Angry Birds Coloring Book||08-29-2016|
|Ice Age Collision Course: Planet Pool||08-04-2016|
|Lino Grad: A HTML5 game built for a multi billion dollar food company||07-02-2016|
|Betadine Germ Smash: A HTML5 game||06-06-2016|
|Digital signage games in trains||05-30-2016|
|Toyota NHRA: A digital signage game built with HTML5||05-30-2016|
|A HTML5 puzzle game for Mercedes-Benz||05-03-2016|
|Tissot RBS 6 Nations Rugby Game||02-18-2016|
|Scooby Doo Mahjong||02-18-2016|
|A Plinko Game for Kia Motors||01-04-2016|
|Helping a global supermarket chain launch HTML5 games||11-15-2015|
|Thunderbirds Are Go: A HTML5 endless runner game||11-15-2015|
|Disney: Phineas and Ferb Backyard Defense||07-11-2015|
|Disney: Randy Cunningham Saves Norrisville High||07-11-2015|
|American Honey: Escape the Office||03-04-2015|
|Doraemon Gadget Rush||03-01-2015|
|Budlight Beer Bottle Cap Game||02-26-2015|
|HTML5 and Kinect for Instant Win Games||01-12-2015|
|Sunny Boy Chimney Challenge: a christmas HTML5 game||12-07-2014|
|Pest Detective: an educational game built with HTML5||10-22-2014|
|Taiwanese Cultural Event: a game built with HTML5||10-11-2014|