A microsite game is a single web page which contains one or more HTML5 games. The structure of the microsite typically consists of the following:
Microsite games are typically used as part of an online marketing campaign.
A microsite game is an essential tool for every online marketing campaign. Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having a microsite game will place your brand at the center of conversation.
Designed with a responsive mindset, a microsite game loads seamlessly on your smartphone browser, tablet browser, or desktop browser. The games deployed are typically short, fun and highly engaging.
Microsite games also have a definitive URL, which makes it easily sharable via social media, email campaigns, chatrooms, conferencing software, and literally any other web-based medium.
We worked on a corporate event where two teams from separate companies are brought together as part of a brand partnership.
The microsite game was equipped with a leaderboard to rank the players based on how many Pringles chips they were able to stack on the table. The top winners are given Xbox consoles as prizes.
For this project, we reskinned our game Stack The Pancake with our client brand logos, colors and products.
We recently launched a microsite game for Hula Hoops, a prominent snack brand in Europe.
We reskinned our game Hoop Star into a brand new look, with client-specific content aimed at promoting the brand attached to a basketball event.
The high scores are submitted to a leaderboard. Winners are selected post-event.
Read the case study.
We worked with a US-centric tea brand to promote a series of games via a microsite.
The microsite game is designed with a carnival theme, to fit the client's campaign goals.
Players do a variety of fun things in the games, such as
We collaborated with a snack brand to promote the annual Six Nations championship, which is a huge event in the rugby world.
The microsite game is designed with lead gen in mind, requiring users to sign up with a name and email address.
The grand prize features tickets to travel to all six nations, all expenses paid. The winners are selected based on the top scores in our leaderboard.
Read the case study.
Popular games include
Watch this 2 minute video to learn more. Use gated access as a gamification method to drive more repeat purchases to your products.
Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.
Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.
Alternatively, we can also provide a simple API for your engineers to pull the data.
Watch this 3 minute video to learn more. Manage user data via our easy to use cloud-based CMS.
There are a few solutions. Common methods that we deploy for our clients, include
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
If you need us to submit data directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.
Our clients typically give out coupons, vouchers or gift codes to increase consumer loyalty. These codes are typically awarded to random winners, or via the Top scorers in the leaderboards.
The organizer of the online event typically contacts the winners after the event is over.
Note, that rewards are optional. Not all games have to give out rewards. The game itself can be a form of reward/break for participants, for eg: in long, technical conferences with dry subjects.
Yes. Depending on your goals, we can change aspects of the game such as
Contact us, describe what you need, and we'll be happy to help.
Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.
Yes. We have done integrations with many 3rd party systems. Examples include:
Contact us for more information.
The game can be deployed within any website, conferencing software, intranet system, offline system, or packaged embedded within native iOS/Android.
Our HTML5 technology allows the game to be ported into any target platform you need.
Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app. In some cases, the games can be run off a laptop/PC on-site.
Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
Read our coupon and barcode gamification page to learn more.
For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Check out our full catalog. Any game from our catalog can be adapted as a microsite game.
We provide technical support to make sure that each game launched will fulfilll your business objectives.
We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.
In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.
We typically charge a simple licensing fee and customization, depending on several factors such as business goal, scope of the customizations, duration of campaign, number of devices/users, etc. Please include as much detail as possible, into the Contact form at the end of this page.
We typically do not sell raw source code. We are a solutions-based company. Hence, we shall customize and deliver the finished product to you. MarketJS will host the microsite game, and your company will plug in the link into your social media/EDM/event/page/virtual conference software/other web-based channels.
In some cases, where further development is needed on your side, we can discuss a source code licensing arrangement.
Please submit a request via the contact form below. Don't forget to add your company details.
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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