Why do brands use microsite games?

A microsite game is an essential tool for every online marketing campaign. Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having a microsite game will place your brand at the center of conversation.

Designed with a responsive mindset, a microsite game loads seamlessly on your smartphone browser, tablet browser, or desktop browser. The games deployed are typically short, fun and highly engaging.

Microsite games also have a definitive URL, which makes it easily sharable via social media, email campaigns, chatrooms, conferencing software, and literally any other web-based medium.

Case Study - Microsite Game To Promote A Corporate Event

We worked on a corporate event where two teams from separate companies are brought together as part of a brand partnership.

The microsite game was equipped with a leaderboard to rank the players based on how many Pringles chips they were able to stack on the table. The top winners are given Xbox consoles as prizes.

For this project, we reskinned our game Stack The Pancake with our client brand logos, colors and products.

Case Study - Microsite Game For a Snack Brand

We recently launched a microsite game for Hula Hoops, a prominent snack brand in Europe.

We reskinned our game Hoop Star into a brand new look, with client-specific content aimed at promoting the brand attached to a basketball event.

The high scores are submitted to a leaderboard. Winners are selected post-event.

Read the case study.

Case Study - Microsite Games For A Tea Brand

We worked with a US-centric tea brand to promote a series of games via a microsite.

The microsite game is designed with a carnival theme, to fit the client's campaign goals.

Players do a variety of fun things in the games, such as

• Hurling big oranges at tea-branded cans
• Throwing tea bags at targets
• Shooting down designated tea bags to score points

Case Study - Microsite Game To Promote A Rugby Event

We collaborated with a snack brand to promote the annual Six Nations championship, which is a huge event in the rugby world.

The microsite game is designed with lead gen in mind, requiring users to sign up with a name and email address.

The grand prize features tickets to travel to all six nations, all expenses paid. The winners are selected based on the top scores in our leaderboard.

Read the case study.

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.

Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Alternatively, we can also provide a simple API for your engineers to pull the data.

How do I generate leads with microsite games?

There are a few solutions. Common methods that we deploy for our clients, include

• Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
• Adding a QR code at the end of the game, which redirects to your own landing page

Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.

If you need us to submit data directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.

Do you offer customization services for your games?

Yes. Depending on your goals, we can change aspects of the game such as

• Graphics and audio
• Different theme
• Different backgrounds
• Arrangement of objects
• Game rules or game logic
• Adding your brand logos or embedding product images

Contact us, describe what you need, and we'll be happy to help.

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

On which platforms can I deploy the game?

The game can be deployed within any website, conferencing software, intranet system, offline system, or packaged embedded within native iOS/Android.

Our HTML5 technology allows the game to be ported into any target platform you need.

Can the microsite game work offline?

Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app. In some cases, the games can be run off a laptop/PC on-site.

Can you add coupon codes, QR codes, or barcodes into the game?

Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Rewards can be displayed in the following conditions:

• after the user wins.
• as part of certain milestones achieved.
• random coupon placements, as part of an Easter egg type hunt.
• at the start of the game experience, as an initial reward for encouragement.
• emailed to the user at the end of the game experience.
• texted (via SMS) to the user at the end of the game experience.
• any other custom condition.

Read our coupon and barcode gamification page to learn more.