HTML5 Game Development Services

MarketJS can design, develop and deploy any game or entertainment application for you. In the past year, our in-house studio was responsible for delivering over 300 cross-platform games and entertainment-based applications to clients from across the globe.

By leveraging HTML5 technology, our games run on 100% of smartphone, tablets and desktop devices, ensuring a seamless gaming experience.

Our capabilities include conceptual design, game design, level design, audio/visual/artwork production, programming, quality assurance and deployment. In a nutshell, we're capable of delivering the entire game/app/experience to you.

Case study: Toyota Tundra Towing Challenge

We designed a game to promote the new Toyota Tundra, a pickup truck designed for performance. The game allows users to experience the towing capabilities of the vehicle.

By taking on the concept of a popular game, Snake, we balanced the towing capability with the amount of fuel left in the vehicle, to design challenging levels for users.

Read the full case study here.

Case study: Oreo™ Wondervault Maze Game

We helped Oreo, the cookie brand to develop a maze game in conjunction with their outdoor marketing campaign.

The player's task is to navigate the Oreo cookie to the vault. Winner gets a prize from the booth representative.

Case study: Disney® Phineas and Ferb

Disney approached us to help design and develop a game that leverages the Phineas and Ferb brand. Originally an animated TV series, we gamified the concept via an engaging tower defense style game.

Using an interactive HTML5 canvas, the user places structures to defense the base against incoming minions of Dr. Heinz Doofenschmirtz, the antagonist from the TV series.

Read the full case study here.

Case study: Kia Plinko Game

We collaborated with Kia Motors to design and develop a promotional game. The goal is to build a instant win game that would drive sales and collect visitor lead information at Kia-branded showrooms in car exhibitions across the United States.

Read the full case study here.

Case study: Budlight® Beer Bottle Cap

We collaborated with Budlight to develop a fun marketing game. The goal is to encourage awareness of beverage brands of its parent company, Anheuser Busch.

In this iPad optimized game, the user taps on 3D-like bottle caps to score as many points possible, to win a prize.

Read the full case study here.

Case study: 3D Oreo™ Wondervault Spill The Milk Game

We developed a 3D carnival throwing game for Oreo, in conjunction with their outdoor marketing campaign.

Players swipe upwards in order to launch balls to knock off the milk bottles.

Case study: American Honey - Escape the Office

We were approached by American Honey to design and develop a game for its target audience. The goal is to encourage brand awareness of the client's Wild Turkey whiskey.

In this iPad optimized game, the player rotates the iPad to simulate riding an office rollchair. The goal is to escape the office maze, change into summer attire and enjoy a sip of Wild Turkey American Honey.

Read the full case study here.

Case study: Tissot Tackle RBS 6 Nations

Tissot, a global luxury brand approached us to develop a responsive rugby game experience. This was in conjunction with the RBS 6 Nations Rugby Championship tournament.

Using the original engine from our game, Touchdown Pro, we rebranded deep aspects of the game, to provide a fun and social experience for Tissot's target audience.

Read the full case study here.

Case study: Tic Tac® My Pack

Tic Tac® Mints approached us to help design and develop an responsive web experience that works across all devices. The result is an interactive experience that takes the user through the process of creating their own custom Tic Tac® Packs.

Using an interactive HTML5 canvas, users can select their own flavor of Tic Tac® Mints, design the label, and share it with their friends via social networks.

The collected data is then used by the client's lead generation team for future marketing purposes.

Read the full case study here.

Case study: Cupcake Vineyards

Cupcake Vineyards, a major US winery approached us to help design and develop an iPad app using HTML5. The goal was to provide store visitors with a fun, fresh and contemporary digital experience.

Visitors would enter the storefront and be presented with a device to read about various wine products. The experience not only enhanced Cupcake Vineyards wine offerings, but also drew in more visitors via integrations with social media networks such as Vine and Twitter.

Read the full case study here.

Case study: Sort The Bugs

The National Pest Management Association (NPMA) approached us to help build an educational game for kids. The goal was to teach kids about proper pest management techniques in household situations.

We produced a fun game called "Sort The Bug", where players have to use touch controls to drag bugs into corresponding jars, within specified timeframes. Players would learn about the various bugs and handling methods upon each successful level.

Read the full case study here.

Case study: Pest Detective

We recently produced an educational game, called "Pest Detective". The player assumes the role of a detective to investigate cases caused by household bugs. We take the players through a journey of discovering symptoms, interviewing the victims, conducting research, and identifying the responsible bug in each scenario. The game comes complete with a carefully crafted storyline and voiceovers.

Read the full case study here.

Can you integrate a leadgen form into the game?

Yes, we can implement a lead generation form to collect user information. A "sign up to play" form pops up at the beginning or end of the game experience, depending on what you need.

The data collected will be GDPR-compliant and only with the permission of the user. We will also prepare a GDPR compliant checkbox, privacy policy, and terms and conditions for the campaign.

All collected data will be available for access via our backend CMS. The data can also be exported into formats such as Excel. If you need to retrieve the data automatically, we can provide an API endpoint for your team.

Can you add coupon codes, QR codes, or barcodes into the game?

Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Rewards can be displayed in the following conditions:

• after the user wins.
• as part of certain milestones achieved.
• random coupon placements, as part of an Easter egg type hunt.
• at the start of the game experience, as an initial reward for encouragement.
• emailed to the user at the end of the game experience.
• texted (via SMS) to the user at the end of the game experience.
• any other custom condition.

Read our coupon and barcode gamification page to learn more.

Can you develop a Microsite or Landing Page for the custom game?

Yes. Depending on your budget and goals, we can design a microsite to accompany the game campaign.

A microsite is typically a one-page website (sometimes called a landing page), which is decorated in a way which showcases the game in the best possible light. The microsite typically contains an iFrame that runs game, with important brand or product information around that iFrame.

The domain of the microsite can be a subdomain of your existing campaign/brand, or an entirely new domain.

Contact us for more information.

Can the game work offline?

Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app.

If the game involves lead generation, the leads collected shall be stored locally in the device. The game itself shall run as usual, without requiring any internet access.

To extract the data, it can be exported into Excel, or synced to a cloud server once the device is connected to the Internet.

Can the game be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems as well as custom systems of our corporate clients. Examples include:

• Social media integrations (Facebook, Twitter, etc)
• Submitting leadgen data into systems such as Mailchimp, Constant Contact, Salesforce, Google Drive, and other CRM systems.
• Integrating special APIs provided by our clients, such as user authentication tokens and score submission functions.
• Passing along certain datasets to our clients via our own APIs/webhooks.
• Passing along game-relevant data directly into native apps, via Javascript bridges/APIs provided by our clients.

Contact us for more information.

Can you localize the game?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.

Don't want a custom game? Prefer to license ready-made games directly?

Our B2B Marketplace sells plenty of ready-made casual games for quick and easy licensing. Upon purchasing, our team can customize the splash screens and some branding aspects of the games for you.

Click here to access our B2B Marketplace.

Game Reskin as a lower-cost alternative

If you need a lower-cost solution with a shorter turnaround time, we recommend looking at our Game Reskin service.

A reskin involves using any one of our existing 400 game templates, changing the original artwork and making minor modifications to fit your goals. Our team will handle all aspects of the project, making it seamless and hands-off on your side.

Click here to learn more about our Game Reskin service.