What is a Scratch and Win game?
It's a simple but highly rewarding experience, where users scratch a digital card in order to reveal certain information.
Depending on the goals of the project, players are rewarded with prizes such as coupon codes, vouchers, gift codes, or access to certain digital experiences.
Why do brands use the game?
Brands and businesses love the simplicity of the Scratch and Win game. It allows them to add their own brand messaging and logos, while delighting users at the same time.
The fruits, objects and background are replaceable, making the game useful for multiple campaigns.
This game is perfect for launching on both online and offline platforms. Online platforms include e-commerce websites, product/brand-focused websites, media websites and corporate websites. Offline platforms include large interactive screens, tablet kiosks in trade shows, digital signage and more.
Our Scratch game can also be embedded within native apps, messaging systems and corporate gamification platforms. With our proprietary HTML5 technology, our games can be easily ported into various formats.
How do I generate leads with this game?
There are a few solutions. Common methods that we deploy for our clients, include
- Adding a "Sign up to play" form pops up at the beginning of the experience
- Adding a "Enter your email address to win the prize" form, at the end of the experience.
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
The data collected will be GDPR-compliant and only with the permission of the user. If necessary, we will also prepare a GDPR compliant checkbox, privacy policy, and terms and conditions for the campaign.
All collected data will be available for access via our backend CMS. The data can also be exported into formats such as Excel. If you need to retrieve the data automatically, we can provide an API endpoint for your team.
If you need us to submit data directly to your own CRM systems (eg: Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.
For projects that are deployed in offline environments (such as retail/trade show without WiFi), we can prepare an offline leadgen solution, where the data is stored locally on the kiosk tablet itself. Contact us for more info.
What kind of rewards can I give away?
Rewards are purely optional. It depends on what you can afford to give away. For online deployments, some clients give out QR codes, coupons or gift codes to increase consumer loyalty. These codes are surfaced towards the end of the game, after the trivia game ends. The user can choose to screencap the codes on their phone, and keep it for future use. In other cases, we can automatically send an email or text message to the user, containing the codes.
For on-site activations, our clients typically give away physical gifts such as keychains and company merchandise. In such events, the Scratch and Win game is typically played on a large interactive screen or kiosk tablet. After that, the usher or brand representative awards the prize to the user.
Note, that rewards are an optional feature. Not all games have to give out rewards.
Can you implement a leaderboard for high scores?
If the game is deep and repetitive enough, it makes sense to add a leaderboard as part of a competition. We have a cloud based leaderboard solution, that we can implement into every game.
Rank users based on their high score achievement. Top scores can be sorted by all-time, weekly or daily. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.
Offline leaderboards are also available, subject to request. Contact us for more information.
Do you offer customization services for the Select a Picture and Win game?
Yes. Depending on your goals, we can change aspects of the game such as
- Graphics and audio
- Different theme
- Different backgrounds
- Arrangement of fruits or objects
- Size of the grid
- Game rules or game logic
- Adding your brand logos or embedding product images
- Adding a lead generation form at the start or end of the game
- Adding a coupon / QR code / gift code as part of the reward
- Implementing an automated text messaging or email based system to send out digital rewards
- Implementing an automated Welcome Email greeting for new users
Contact us, describe what you need, and we'll be happy to help.
Do I get analytics of the games?
Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.
We provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.
Can the game be integrated with 3rd party systems?
Yes. We have done integrations with many 3rd party systems as well as custom systems of our corporate clients. Examples include:
- Social media integrations (Facebook, Twitter, etc)
- Submitting leadgen data into systems such as Mailchimp, Constant Contact, Salesforce, Google Drive, and other CRM systems.
- Integrating special APIs provided by our clients, such as user authentication tokens and score submission functions.
- Passing along certain datasets to our clients via our own APIs/webhooks.
- Passing along game-relevant data directly into native apps, via Javascript bridges/APIs provided by our clients.
Contact us for more information.
On which platforms can I deploy the game?
The game can be deployed within any website, intranet system, offline system, or packaged as a native Android APK or iOS build.
Our HTML5 technology allows the game to be easily ported for any target platform you need.
Can the game work offline?
Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app.
In this case, the leads collected shall be stored locally in the device. The game shall run as usual, without requiring any internet access.
To extract the data, it can be exported into Excel, or synced to a cloud server once the device is connected to the Internet.
Can you add coupon codes, QR codes, or barcodes into the game?
Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Can you develop a Microsite or Landing Page for the game?
Yes. Depending on your budget and goals, we can design a microsite to accompany the game campaign.
A microsite is typically a one-page website (sometimes called a landing page), which is decorated in a way which showcases the game in the best possible light. The microsite typically contains an iFrame that runs game, with important brand or product information around that iFrame.
The domain of the microsite can be a subdomain of your existing campaign/brand, or an entirely new domain.
Contact us for more information.
Sample of a microsite with a game embedded in it
Do you provide game localization services?
For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Do you have other games that I can white label?
Check out our full catalog. Any game from our catalog can be white labelled, and converted into a rewards-based or leadgen game.
We provide technical support to make sure that each game launched will fulfill your business goals.
Long term working relationship
We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.
In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.
Trusted brands working with MarketJS
Frequently asked questions
1) How much do you charge?
We typically charge a simple licensing fee, depending on several factors such as business goal, scope of the customizations, scope of the rewards, duration of campaign, number of devices/users, etc.
2) Do you sell the source code of the game?
We typically do not sell raw source code. We are a solutions-based company. Hence, we shall package the finished solution for you, in order to solve your business objective. You can then deploy the finished product within your own systems.
In some cases, where further development is needed on your side, we can discuss a source code licensing arrangement.
3) Is the collected data GDPR compliant?
Yes.
4) Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?
Please submit a request via the contact form below. Don't forget to add your company details.
What our clients say about us
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