What are skill based games?
A game of skill is a game where the outcome is primarily determined by mental or physical ability. Skill based games are typically used in competitive settings such as tournaments.
Thanks to the explosive growth of eSports, skill based games are growing at a very high rate in regions such as North America, Europe and Asia Pacific (APAC).
There are 2 types of skill-based games: Single Player and Player versus Player (PvP).
An example of a Single-Player skill-based game is Parkour Climb, where players compete against the game, to score the highest in a leaderboard. Top ranked players are allocated prizes based on a prize pool.
An example of a Player vs Player (PVP) skill-based game is Castle Fight With Buddies, where players eliminate each other's soldiers to retain health of the castle. The winner typically wins the prize pool.
Why do brands use skill based games?
Skill based games are essential to every company's digital strategy. Whether your goal is brand awareness, monetization, audience building, lead generation, or customer loyalty, having a skill based game will place your brand at the center of conversation.
Case Study - Skill Based Games For A Publicly Listed Company
We worked with Alpha Esports (ALPA - CNSX), a publicly traded game company in Canada that specializes in mobile-first casual eSports for a worldwide audience.
The game portal GamerZArcade includes a variety of mass-appeal casual games such as arcade, action, strategy, puzzle games, and more. Players compete worldwide to win a pool of prizes daily, weekly and monthly.
Read the press release.
Case Study - Skill Based Games To Boost Mobile App Virality
We partnered with MX Player, India's top OTT platform to launch a series of highly engaging skill based games supplier.
The MX Player mobile app (which has over 1 billion downloads) features our skill based games supplier. Players play to win MX Coins, which are then used to unlock premium content on the app, discounts for certain consumer brands, and earn real cash.
Case Study - Skill Based Games For Philanthropic Fundraising
We worked with Win Win, the first of its kind platform which specializes in Gamified Giving™. Sports celebrities and influencers leverage the power of Win Win to host online charity tournaments. Players pay to compete and donate winnings to charitable organizations.
Case Study - Skill Based Games For A Mobile Play-To-Earn (P2E) Company
We worked with a Play To Earn (P2E) company to deliver a series of engaging hypcercasual games to their audience of over 5 million players. Players play our hit games such as Knife Dart, Hoop Star, and Flick Soccer in a tournament setting.
Top ranked players win cash prizes drawn from a tournament pool.
The games were also heavily promoted via social media using a combination of custom made memes, clever ad copy and influencer endorsements.
Case Study - Skill Based Games To Supercharge A Lottery Brand
We partnered with an Israeli lottery company to build a casual games portal as a new product offering to their existing clientele. Using our casual HTML5 games, players can now play to win points, which are then converted into rewards to enchance their lottery experience.
Can you implement a leaderboard for high scores?
Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.
Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.
Alternatively, we can also provide a simple API for your engineers to pull the data.
How do I generate leads with skill based games?
There are a few solutions. Common methods that we deploy for our clients, include
- Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
If you need us to submit data directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.
What kind of rewards can I give away?
Our clients typically give out coupons, vouchers, virtual currency, or cash prizes to increase consumer loyalty. Rewards are typically distributed based on the outcome of the game.
Anti-cheat management system
Using a variety of solutions, we work with our clients to prevent players from gaming the system.
Solutions include
- Data encryption
- Server and client-side cheat detection
- Access tokens with limited shelf life
- Player data management
- Centralized systems for single source of truth
- Anti-fraud terms and conditions and policies
Do you offer customization services for your games?
Yes. Depending on your goals, we can change aspects of the game such as
- Graphics and audio
- Different theme
- Different backgrounds
- Arrangement of objects
- Game rules or game logic
- Adding your brand logos or embedding product images
Contact us, describe what you need, and we'll be happy to help.
Do I get analytics of the games?
Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.
Can the game be integrated with 3rd party systems?
Yes. We have done integrations with many 3rd party systems. Examples include:
- Embedding game links into other portals via iFrame/direct linking
- Embedding game links into mobile apps via the WebView element (which is an in-app browser)
- Integrating special APIs provided by our clients
- Passing along certain datasets to our clients via HTTP POST calls
Contact us for more information.
On which platforms can I deploy the game?
The game can be deployed within any website or mobile application.
Our HTML5 technology allows the game to be ported into any target platform you need.
Can skill based games work offline?
For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site. In certain cases, we can prepare pre-packaged Android APKs which can be pre-installed into the target device.
Can you add coupon codes, QR codes, or barcodes into the game?
Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Do you provide game localization services?
For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Do you have a catalog of games I can look at?
Check out our full catalog.
We provide technical support to make sure that each game launched will fulfill your business objectives.
Long term working relationship
We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.
In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.
Trusted brands working with MarketJS
Frequently asked questions
1) How much do you charge?
We typically charge a simple licensing fee and customization, depending on several factors such as business goal, scope of the customizations, duration of campaign, number of devices/users, etc. Please include as much detail as possible, into the Contact form at the end of this page.
2) Do you sell the source code of the game?
We typically do not sell raw source code. We are a solutions-based company. Hence, we shall customize and deliver the finished product to you. MarketJS will host the games, while your company will plug the game link into your website or mobile app.
In some cases, where further or complex development is needed on your side, we can discuss a source code licensing arrangement.
3) Is the collected data GDPR compliant?
Yes.
4) Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?
Please submit a request via the contact form below. Don't forget to add your company details.
What our clients say about us
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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