What is a branded game?
Branded games are games which contain an advertisement in some way, shape or form. They allow brands to engage the consumer in a meaningful way.
Consumers are increasingly having very short attention spans. How do we engage them, when there's so much content out there? Delivering small, lightweight and highly engaging experiences make the most sense, given the short time frames available to ride the consumer trend waves.
With the explosive growth of mobile devices, branded games are every marketer's dream. Combined with our in-house HTML5 technology, branded games can be developed very quickly and distributed to consumers instantly, across smartphones, tablets and desktop computers.
Why do marketers use branded games?
A branded game is an essential tool for every online marketing campaign. Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having an interactive game will place your brand at the center of conversation.
Designed with a responsive mindset, a branded game loads seamlessly on your smartphone browser, tablet browser, or desktop browser. The games deployed are typically short, fun and highly engaging.
The branded games are also typically run on a microsite (landing page), which makes it easily sharable via social media, email campaigns, chatrooms, conferencing software, and literally any other web-based medium.
Featured Branded Games For Marketing Campaigns
Use our carefully handcrafted top quality games for your brand awareness and activation campaigns. Choose from over 550 different game templates.
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Case Study - Intel Memory Challenge For A Corporate Event
As part of a corporate event for executives of Intel, we built a memory match game. The game was deployed as a warm-up event for participants, to get them excited before the actual event begins. Players attempt to match Intel branded product cards in the least amount of moves to generate the highest score.
In order to save development cost and lower time-to-market, we reskinned our existing Memory Match game engine. We changed the graphics of the game, while maintaining the core gameplay experience. Hence, we were able to pass along cost savings of up to 80% to the client, compared to if the game was built from scratch.
The game also comes integrated with our cloud leaderboard system, which allows users to register, play and rank competitively with other participants at the event. The event organizer receives access to a backend CMS from which they are able to view, manage and export the leaderboard data into Excel. They're also able to reset the leaderboard for multiple groups of participants on the same day.
At the end of the experience, the event organizer announces the top 10 winners along with corporate branded gifts.
Case Study - Toyota Personality Quiz For A Trade Show Booth
We built a personality quiz game for Toyota as part of an activation campaign. Booth visitors step up to an iPad to answer a series of questions about their lifestyle, hobbies, aspirations and spending behaviors. At the end of the game, we recommended a Toyota model that suits their profile.
Once the game experience is over, the booth representative approaches the prospect to start a conversation and schedule a test drive.
Case Study - 3D Branded Games To Promote An Optical Retail Group
We collaborated with a large optical retail group in Asia to create an exciting game for their rewards programme. Using our 3D game Drift Boss, we reskinned the car models, the roads, the backgrounds and the game title. We then replaced the background music with a more contemporary hip-hop track, to cater to a younger audience.
Players control a variety of branded drift cars from eyewear brands such as Acuvue, Freshkon, Hoya, Bausch and Lomb, and Alcon. Top players get to convert their leaderboard points into actual reward programme points, giving them massive value for their next purchase and building brand loyalty.
Case study: Branded Games For A Pizza Brand
We worked with an international pizza brand to promote a "Play and Win" campaign.
The campaign featured our game Pepperoni Gone Wild, which was fully reskinned into a different look and feel for the client. The game was deployed on a microsite and heavily promoted via social media.
In order to qualify for the leaderboards, players purchase pizza products and upload the receipt for verification. As a result, the campaign generated more sales, customer loyalty, and a whole lot of buzz.
Read the full case study here.
Case Study - Branded Trivia Game For A Trade Show Booth
We helped a client launch an automotive trivia history at a recent trade show event in the US.
On-site visitors answer a series of 20 highly specific automotive history questions. Questions range from the history of older vehicle models to new and emerging brands from the electric vehicle segment. Prizes are awared to players who answer at least 10 questions correctly.
To develop the game, we used our Trivia game engine, which we adapted to fit the client's objectives. The art direction resonated with history buffs. The questions were tough questions that not everyone had the answer to.
Case Study - Branded Game To Promote A Corporate Event
We worked on a corporate event where two teams from separate companies are brought together as part of a brand partnership.
The microsite game was equipped with a leaderboard to rank the players based on how many Pringles chips they were able to stack on the table. The top winners are given Xbox consoles as prizes.
For this project, we reskinned our game Stack The Pancake with our client brand logos, colors and products.
Case Study - Branded Game For a Snack Company Activation Campaign
We recently launched a microsite game for Hula Hoops, a prominent snack brand in Europe.
We reskinned our game Hoop Star into a brand new look, with client-specific content aimed at promoting the brand attached to a basketball event.
The high scores are submitted to a leaderboard. Winners are selected post-event.
Read the case study.
Case Study - Branded Games For A Tea Company
We worked with a US-centric tea brand to promote a series of games via a microsite.
The microsite game is designed with a carnival theme, to fit the client's campaign goals.
Players do a variety of fun things in the games, such as
- Hurling big oranges at tea-branded cans
- Throwing tea bags at targets
- Shooting down designated tea bags to score points
Case Study - Branded Game To Promote A Rugby Event
We collaborated with a snack brand to promote the annual Six Nations championship, which is a huge event in the rugby world.
The microsite game is designed with lead gen in mind, requiring users to sign up with a name and email address.
The grand prize features tickets to travel to all six nations, all expenses paid. The winners are selected based on the top scores in our leaderboard.
Read the case study.
Can you implement a leaderboard for high scores?
Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.
Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.
Alternatively, we can also provide a simple API for your engineers to pull the data.
Video Tutorial: How To View, Manage and Export Leaderboard Data
Watch this 3 minute video to learn more. Manage user data via our easy to use cloud-based CMS.
How do I generate leads with branded games?
There are a few solutions. Common methods that we deploy for our clients, include
- Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
If you need us to submit data directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.
What kind of rewards can I give away?
Our clients typically give out coupons, vouchers or gift codes to increase consumer loyalty. These codes are typically awarded to random winners, or via the Top scorers in the leaderboards.
The organizer of the online event typically contacts the winners after the event is over.
Note, that rewards are optional. Not all games have to give out rewards. The game itself can be a form of reward.
Do you offer customization services for your games?
Yes. Depending on your goals, we can change aspects of the game such as
- Graphics and audio
- Different theme
- Different backgrounds
- Arrangement of objects
- Game rules or game logic
- Adding your brand logos or embedding product images
Contact us, describe what you need, and we'll be happy to help.
Do I get analytics of the games?
Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.
Can the game be integrated with 3rd party systems?
Yes. We have done integrations with many 3rd party systems. Examples include:
- Embedding the game link into software such as INXPO, Webex, Zoom and other virtual conferencing software
- Embedding custom leadgen forms from Marketo and Oracle Responsys
- Integrating special APIs provided by our clients
- Passing along certain datasets to our clients via our own APIs/webhooks.
Contact us for more information.
On which platforms can I deploy the game?
The game can be deployed within any website, conferencing software, intranet system, offline system, or packaged embedded within native iOS/Android.
Our HTML5 technology allows the game to be ported into any target platform you need.
Can the branded game work offline?
Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app. In some cases, the games can be run off a laptop/PC on-site.
Can you add coupon codes, QR codes, or barcodes into the game?
Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Do you provide game localization services?
For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Do you have other games that I can embed into the microsite?
Check out our full catalog. Any game from our catalog can be adapted as a microsite game.
We provide technical support to make sure that each game launched will fulfilll your business objectives.
Long term working relationship
We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.
In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.
Trusted brands working with MarketJS
Frequently asked questions
1) How much do you charge?
We typically charge a simple licensing fee and customization, depending on several factors such as business goal, scope of the customizations, duration of campaign, number of devices/users, etc. Please include as much detail as possible, into the Contact form at the end of this page.
2) Do you sell the source code of the game?
We typically do not sell raw source code. We are a solutions-based company. Hence, we shall customize and deliver the finished product to you. MarketJS will typically host the game, and your company will plug in the link into your social media/EDM/event/page/virtual conference software/other web-based channels. If you need to self-host, we can work out a simple arrangement as well.
In some cases, where further development is needed on your side, we can discuss a source code licensing arrangement.
3) Is the collected data GDPR compliant?
Yes.
4) Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?
Please submit a request via the contact form below. Don't forget to add your company details.
What our clients say about us
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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