What is an Instant App?
Instant App is a new program by Google. It allows users to try an app or game instantly, from within Google Play Store. No installation required.
With Google Play Instant App, gain more installs by showcasing your instant app across the Play Store, Google Search, social networks, and anywhere you share a link.
How does the development process look like?
First, we analyze your native Android app experience. Then, we produce an engaging storyboard of the instant app, that captures the essence of your brand.
Once the storyboard is approved, we'll prepare the list of assets we need from your creative team. We will bridge the gap on any additional assets.
Depending on the scope of requirements, we normally take anywhere between 2-4 weeks to build a complete instant app from scratch.
Once the instant app is completed, we will pass over the files to your team and advise on deployment. We'll provide any necessary technical support.
Note: we're also open to having our clients (the brand) take the lead on creative side and game mechanics, while we handle the technical aspects.
Examples of Google Play Instant apps
Search on the Google Play Store, and tap on the 'Try Now' button.
Do I get analytics of the Instant App?
Yes. There are 2 levels of analytics.
Level 1: From Google Developer's dashboard, track how many people launch the Instant app, and what the install rate of your native app is.
Level 2: For more precision, we also integrate in-app analytics, which track certain milestones within the instant app. For instance, track if users completed the tutorial, which buttons they tapped on, did they finish the intended experience, and so on.
With both levels, get an comprehensive overview of your Instant App strategy.
Are Instant Apps related to Playable Ads?
Both are somewhat related. Playable ads are typically short HTML5 experiences, distributed across ad networks. Whereas, Instant Apps are embedded within the Google Play Store.
Both Instant Apps and playable ads share a common end goal, which is to get more installs for the native app.
Our team is able to build both Instant App and Playable Ads using our proprietary HTML5 technology, hence giving you tremendous cost savings.
Check out our playable ads development service.
Long term relationship
Instant apps and instant games development is a continuous process. To succeed, we need to launch and continuously iterate over a long period of time.
We only work with a few clients at a time. Hence, we look for long-term clients who already have a strategy in place, a strong budget, and are open to trying out new ideas.
Trusted brands working with MarketJS
What our clients say about us
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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