MarketJS builds custom HTML5 playable ads for brands.
We offer playable ad design and development services. We help you think through your mobile user acquisition strategy.
Increase your CTRs, decrease your CPIs and improve your funnel conversion rates. Stretch your marketing dollars.
A playable ad is a mini HTML5 game experience, that is launched as an interactive ad. It allows mobile users to play a fun, short mini game. Towards the end, the user is encouraged to install the full version of the app or game.
HTML5 playable ads is the next evolution after banner and video ads. It offers far better engagement rates and value for money.
With the explosive growth of mobile users, HTML5 playable ads are becoming an important tool for brands to increase engagement and ROI on advertising spend.
A match-3 playable ad to promote a popular franchise.
A third-person shooter to promote a popular space themed IP.
We discuss playable ads, why they're important for media and game companies. Listen to tips and tricks used by the pros to captivate users and earn app installs.
It starts with brainstorming the creative. We're open to having our clients (the brand) take the lead on creative side and game mechanics, while we figure out the technical aspects and feasiblity.
On the asset production side, we typically work with our clients to gather the original assets and process them into game-compatible format.
Depending on the scope of requirements, we normally take anywhere between 2-4 weeks to build a playable from scratch.
Once we have the prototype ready, we shall work with your UA team to integrate analytics and figure out a systematic working process, for optimization.
A few examples of playable ads we've worked on:
We also build playable ads for non-game brands such as AirBnB, Booking.com, Musical.ly and more. Every brand experience can be gamified to drive more installs and revenue.
We support MRAID, MRAID2, VAST and more formats for our playable ads.
With mobile ad networks constantly evolving, we have a dedicated team to continuously research and experiment with a variety of ad platforms.
Our playable ads can work on Facebook, Google UAC, Ironsource, MoPub, Admob, Supersonic, Unity, Adcolony and more. As long as the ad network or ad mediator supports HTML5 playable ads, we'll make it work.
A fun playable ad is important, but it's not enough. The key to good ROI is analyzing the game events, click-through rates (CTR), conversion rates (CVR) and optimizing the gameplay. If we can't measure it, we can't optimize it.
Our team understands analytics, funnel conversion rates, first time user experiences (FTUE) and more metrics that User Acquisition (UA) experts normally use. We can work closely with your team to gather feedback from each playable's performance, tweak the game and re-launch a new version quickly.
Based on our experience, optimization makes a huge difference between getting an expensive CPI (Cost Per Install) versus a lower, cost-efficient CPI. A lower CPI stretches your marketing dollars even further.
Playable ad development and optimization is a never-ending process. To succeed, we need to develop a series of creatives, launch, gather the data, analyze and then optimize them. We'll need to work closely with your UA team, to gather feedback and improve the original creative.
We only work with a few clients at a time. Hence, we look for long-term clients who already have a UA team in place, a strong ad spend budget, and are open to trying out new ideas.
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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