Game Coupon Codes For A Health Supplement Startup

4 min read

Game Coupon Codes For A Health Supplement Startup

We helped a health supplement startup develop an endless runner for their gamification marketing campaign.

This promotional HTML5 game rewarded players with coupon codes based on end scores.


We had three main objectives.

  • Develop a light-weight game with multiple rewards
  • Rebrand the game to match the brand’s identity including audio
  • Add an end card to redirect players to the checkout process

Game Coupon Codes For A Health Supplement Startup

Gamification Solution

Here’s a summary of our gamification solution

Original Game: Beer Slide

Gameplay: Side-scrolling endless runner with varying speed

Game development solutions: Reskinning + custom development

Rebranding Summary

  • Large-scale reskinning work: from bar-themed to health-themed runner game
  • New opening scene
  • New audio and background music
  • Brand logo throughout the game

Additional Customization

  • End card to redirect players to the client’s checkout page
  • Prize calculation based on end score
  • New power-up mechanic

Demo Video

Here’s a demo video of the rebranded game.

Customer Journey

A brief outline of how the customer journey was implemented.

Step 1: The customer logs in to the online store

Step 2: Adds items at the checkout counter

Step 3: A message appears that redirects the customer to the game

Step 4: Customer plays the game, typically less than 1 minute

Step 5: At the end of the game, a discount coupon code pops up, based on player performance

Game Coupon Codes For A Health Supplement Startup

Step 5: Customer uses the coupon code during the checkout process

4-Tier Rewards System

Aside from the HTML5 game, we developed a 4-tier rewards system.

At the end of each game, the score was sent to our server to calculate the rewards. Once the reward was determined, a promo code button appeared at the end card. The player must click the button to claim the code.

Tier 1: 40+ points for 39% discount

Tier 2: 30-39 points for 35%

Tier 3: 10-29 points for 31%

Tier 4: 0-9 points for no discount

Tier 4 was the lowest possible rank a player could get, equivalent to a 0% discount. The player may choose to replay the game to improve their rank. Tier 1 granted a 39% discount regardless if the player got higher than 40 points.

Each player was only allowed one discount code for the entire event.

Closing Remarks

To learn more about games with coupon codes, vouchers, and other rewards, visit our gamification page.

Food Marketing Brands Healthcare Pharmaceutical

About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.

How to reach us

We can be reached at support at marketjs dot com.

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