Coupon Codes As In-Game Rewards

3 min read

Coupon Codes As In-Game Rewards

Rewarding players is one of the best gamification strategies for today’s marketing campaigns. Coupon codes, promo codes, vouchers, and other discounts can turn gameplays into actual sales.

We recently helped Francis Ford Coppola Winery (FFCW) launch a promotional game. FFCW is a winemaker in California and founded by the award-winning director of the movie The Godfather.

The promotional game was a baseball batting web game, which rewards players with coupon codes. These digital coupon codes can be used by customers at the store checkout process.


Here is a list of our objectives.

  • Utilize game reskinning to feature the wine brand
  • Incorporate coupon codes with different rewards based on high score
  • Redirect players to the rewards program website

Coupon Codes As In-Game Rewards

Game Reskinning Details

Original Game: Ultimate Baseball

Gameplay: Batting game, players hit the ball in three different directions

New Game: Francis Ford Coppola Winery Ultimate Baseball

Rebranding Summary:

  • Added brand logo and images as background graphics
  • Rebranded Character costume to match the brand
  • Replaced audience images with wine bottles, you will see wine bottles and glasses on the bleachers instead of people

Here’s a demo video of the rebranded game.

Gamification Solutions

The rebranded game rewards its players with coupon codes based on their performance. Here’s an outline of how players earn coupon codes.

  • Finish all 10 batting turns

  • For every 1 home run, the player earns 1 point

  • The player receives a coupon code based on scoring tiers (3 different codes: below average, average, and excellent)

Coupon Codes As In-Game Rewards

These codes can be converted into corresponding points at the brand’s rewards website, where customers can redeem wine discounts (for online shopping) and other merchandise.

Coupon Codes As In-Game Rewards


Listen to this podcast episode, where we discuss coupons and vouchers as in-game rewards. Supercharge your marketing campaign with this tactic!

Social Media Wine Food Sports Brands Facebook Lead Generation Marketing

About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.

How to reach us

We can be reached at support at marketjs dot com.

What our clients say about us

"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

Interested? Request a free consultation

Our team shall be in touch within 12 hours.

Note: Please use your corporate email address. We currently do not accept inquiries from email providers.

     In order for MarketJS to respond to my inquiry, I agree to the Terms of Service and Privacy Policy of this website.
     I would like to subscribe to the MarketJS newsletter, for the latest games, case studies and products
Why subscribe to our newsletter? Thousands of executives and key decision-makers rely on our monthly newsletter for game ideas to boost their business.

  • - One of our subscribers (and client) captured over 500k USD worth of business from one game idea alone.
  • - Another subscriber (later turned long-term client) generated an ROI of 300% on their monthly ad spend. They spend 8 figures US dollars each month on paid user acquisition, hence new game ideas matter to them.
  • - Another subscriber (and also loyal customer), a publicly listed company with over 30,000 employees is using our monthly game ideas to motivate and encourage positive behavior throughout their organization.