Rewarding players is one of the best gamification strategies for today’s marketing campaigns. Coupon codes, promo codes, vouchers, and other discounts can turn gameplays into actual sales.
We recently helped Francis Ford Coppola Winery (FFCW) launch a promotional game. FFCW is a winemaker in California and founded by the award-winning director of the movie The Godfather.
The promotional game was a baseball batting web game, which rewards players with coupon codes. These digital coupon codes can be used by customers at the store checkout process.
Here is a list of our objectives.
Original Game: Ultimate Baseball
Gameplay: Batting game, players hit the ball in three different directions
New Game: Francis Ford Coppola Winery Ultimate Baseball
Here’s a demo video of the rebranded game.
The rebranded game rewards its players with coupon codes based on their performance. Here’s an outline of how players earn coupon codes.
Finish all 10 batting turns
For every 1 home run, the player earns 1 point
The player receives a coupon code based on scoring tiers (3 different codes: below average, average, and excellent)
These codes can be converted into corresponding points at the brand’s rewards website, where customers can redeem wine discounts (for online shopping) and other merchandise.
Listen to this podcast episode, where we discuss coupons and vouchers as in-game rewards. Supercharge your marketing campaign with this tactic!
MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.
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