Brand Matching Games: Engaging On-site Visitors in Automotive Showroom Events

3 min read

Brand Matching Games: Engaging On-site Visitors in Automotive Showroom Events

Following the success of our Toyota Tundra mini-game, we co-developed another auto showroom game for Toyota’s new brand activation campaign.

Demo Video

Check out this demo video.


For this project, we have the following objectives:

  • Utilize straightforward gameplay for an auto showroom event
  • Promote different Toyota car brands throughout the game
  • Develop bi-lingual versions: English and French

Brand Matching Games: Engaging On-site Visitors in Automotive Showroom Events

Custom Development Solution

We fully customized one of our white label memory games to fit into any showroom setup.

Game Customization:

The overall game theme was redesigned to match Toyota’s brand image.

  • New Intro page
  • Game animation added at the start of the game
  • Toyota logo used as card back design
  • Toyota car brands and other promotions as face-up card values
  • Playing field increased from 4x3 to 4x5
  • Timer installed for measuring player performance
  • New End page to include the time elapsed score
  • New sound effects

Game Localization

Here are a few screenshots of the French version.

Brand Matching Games: Engaging On-site Visitors in Automotive Showroom Events

User Journey

Here’s an outline of the user journey.

  1. Visitor enters the showroom area and sees the promotional banner.
  2. Staff invites the visitor to play the branded game for prizes.
  3. Visitor signs up and plays the game.
  4. The score is recorded, and the player waits for the prize giveaway from the staff.


At the start of the game, all cards are faced down in a 4x5-card playing field. Every turn, the player must tap two faced-down cards.

If the cards matched, they remain faced up. Otherwise, both cards are returned face down. The player repeats this process until all cards are identically matched or turned faced up.

Closing Thoughts

Tell us about your next marketing campaign here. We have a wide variety of games for showrooms and other product display events.

Brands Puzzle Localization Memory Automotive Marketing Lead Generation Educational Games Cars

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