HTML5 Basketball Games To Promote A Snack Brand

4 min read

HTML5 Basketball Games To Promote A Snack Brand

We developed two promotional games for a snack brand in Europe.

Hot Shot and Catch Some Air ran as separate marketing campaigns, with each game having its microsite, leaderboard system, and backend CMS.


Hot Shot demo video

Catch Some Air demo video


Our objectives were to:

  • utilize a cost-effective solution to launch new experiences for fans of the snack brand
  • add campaign-specific branding and graphics
  • implement our cloud registration and leaderboard system.

HTML5 Basketball Games To Promote A Snack Brand

Game Reskin Details

We developed both games using our Game Reskin service.

  • Original Game: Hoop Star
  • Gameplay: ball catching game
  • The game themes (including brand and product placement) were redesigned based on the campaign goals
  • Two full microsites were developed, including page banners, game sections, and terms and conditions pages.

Benefits of Utilizing our Game Reskins in Various Campaigns

  • 80% reduced cost (two games from one ready-made game engine) compared to building two games from scratch
  • Each game was completed within 2 weeks versus 2 months if the games had been built from scratch
  • We provided full customer support for both campaigns.

User Journey

Step1: The casual user sees a compelling social media post about the game. Step2: The user clicks/taps on the post, and is redirected to the microsite. The game immediately begins. Step3: After the game, the user registers via name and email to join the raffle. Step4: The user waits for the winner’s announcement at the end of the campaign.


Sample microsites for Hot Shot and Catch Some Air

HTML5 Basketball Games To Promote A Snack Brand


The player moves the hoop sideways to catch falling basketballs. The player earns additional points for clean catches.

The frequency and speed of the balls become increasingly more difficult as the player reaches higher scores.

The player only has one life; the game ends after one miss.


Sample screenshots.

HTML5 Basketball Games To Promote A Snack Brand

Marketing Campaign Details

The campaigns ran for a month each, and racked up an impressive number of users from Europe.

Raffle Draw

To join each raffle draw, players must sign up. Winners for each draw are selected from their corresponding list.

  • Hot Shot Prizes: Ten €250 gift cards
  • Catch Some Air Prizes: Twenty pairs of Apple AirPods

Sample Social Media Feeds

A few screenshots from social media feeds


HTML5 Basketball Games To Promote A Snack Brand


HTML5 Basketball Games To Promote A Snack Brand

Registration Forms

Our cloud lead gen system is designed to collect the names, emails, and phone numbers of users.

HTML5 Basketball Games To Promote A Snack Brand

Final Thoughts

To learn more about utilizing Game Reskins for various marketing campaigns, contact us here.

Twitter Leaderboard Social Media Brands Sports Food Lead Generation Marketing Facebook

About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.

How to reach us

We can be reached at support at marketjs dot com.

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