Lead Gen Game for a Rugby Event

4 min read

Lead Gen Game for a Rugby Event

We developed a lead gen game for a snack manufacturer in Ireland. We created the game, microsite and also connected it to our leaderboard system.


Here’s a demo video of the game.


The objectives of this campaign are to:

  • develop an engaging tackle game for the brand’s sports event
  • add game elements for the brand and the sports event
  • implement our cloud registration system
  • integrate our cloud leaderboard system to support a 3-month long campaign
  • modify gameplay based on client needs

Lead Gen Game for a Rugby Event

Details of the Reskin

We developed the rugby tackle game using our Game Reskin service.

  • Original Game: Touchdown Pro
  • Game theme changed from American Football to European Rugby
  • Full microsite including page banner, game section, and terms of conditions page
  • Modified gameplay

Here’s a brief summary of our game modification:

  • Removed jersey selection. The player only wears a green jersey.
  • Increased lives from 1 to 3
  • Changed the rugby field color and style
  • Changed the congratulatory messages to fit European rugby

Other Benefits and Advantages

  • Fast turnaround time: 2 weeks versus building a game from scratch, which takes 2-3 months
  • Reduced cost: client saved up to 70% versus developing from scratch
  • Game analytics: we provided a CMS for our client to track and export leads

How Players Access the Game

Target audience: existing fans of the snack brand

  1. A viewer sees the game’s promotional banner on social media (Facebook, Twitter, or Instagram)
  2. Clicks the link to the microsite and plays the tackle game
  3. After the game, the player registers their name and email to join the raffle
  4. The player waits for the winner announcement at the end of the campaign


Sample microsite

Lead Gen Game for a Rugby Event


Play as a rugby player wearing a green jersey. Your goal is to score touchdowns as many as you can without losing all your 3 lives.

You lose a life if an enemy team tackles or hits you. Earn a point for every touchdown.

Lead Gen Game for a Rugby Event

Marketing Campaign Details

The marketing raffle campaign ran for 3 months to promote the annual Six Nations Championship.

Raffle Draw

At the end of the campaign, a winner is selected from all registered players who played the game within the campaign period.

The winner gets a free trip for two to the six countries involved in the event.

Sample Social Media Feeds

The microsite URL was inserted into the brand’s social media feeds.

Facebook Feed

Lead Gen Game for a Rugby Event

Instagram and Twitter

Lead Gen Game for a Rugby Event

Registration Form

A sample of the registration used in the game.

Lead Gen Game for a Rugby Event

Final Thoughts

To learn more about lead gen games for marketing campaigns, contact us here.

Leaderboard Facebook Sports Social Media Lead Generation Marketing Food Twitter Brands

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MarketJS offers a variety of products and services:

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