We recently developed a full microsite game for a consumer-focused brand.
Here’s a demo video of the game.
In this endless runner game, the player rides a trolley down an endless slope, being chased by a giant pizza that’s rolling and crashing through the countryside.
Scores are calculated based on how far the player can go along the slope. Scores are submitted to our MarketJS cloud leaderboard server.
In addition to score, the player collects coins. Coins are then used in the shop to upgrade various player attributes, to get a better score.
We also implement skills, where players can flip forwards or backwards while suspended in the air. If the player executes the skills beautifully, they earn bonus points that contribute to the leaderboard.
The objectives of this campaign are to
We reskinned an existing game on MarketJS via our Game Reskin method.
By using this method, we’re able to save up to 70% of costs (versus developing a custom game from scratch, which could potentially take 3-4 months). The project was completed within 2 weeks.
Here’s how the microsite looks like
The microsite URL was plugged into the client’s social media feeds.
Any user can play the game. However, to be eligible to win prizes, users must first purchase a pizza product and upload the receipt to the customer support’s Whatsapp Business channel. Once the receipt is verified by staff, the user receives a special unique code that can be entered in the game, to qualify. This mechanism alone led to an improvement in sales figures. In order to drive more recurring sales, we also implemented a power-up advantage for users who entered the unique code. The power-up gave users a bigger score boost within the next 10 attempts in the game.
Winners are decided by the organizer on a rolling basis, throughout the campaign period
To learn more about using microsite to run competitions like the above, contact us here.
MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.
MarketJS offers a variety of products and services:
We can be reached at support at marketjs dot com.
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Rebecca MacDonald, VP of Marketing, Active Navigation
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Liliya H., Content Specialist, Telecoming
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Willem van Ditzhuijzen, Business Development, CreativeClicks
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Matt McPherson, Director / Strategic Accounts , Wildtangent
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Seah Li-Wei, Project Manager, Spoon Creative
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Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
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Didier Seevraz, Digital Media Specialist, Lottotech
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Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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