Mini HTML5 Games For E-Commerce Brands

3 min read

Mini HTML5 Games For E-Commerce Brands

We co-developed a unique cricket batting game for a Japanese e-commerce company. The new mini HTML5 game was also installed within the brand’s online retail app.


We had the following objectives:

  • Utilize fresh gameplay to match the brand’s new marketing campaign goals
  • Customize the game mechanics to add coupon codes as rewards
  • Adapt the game to fit into an e-commerce platform app

Mini HTML5 Games For E-Commerce Brands

HTML5 Game Solution

Here is a summary of the custom game development service.

  • Existing Game Template: Pro Cricket Champion
  • Game mechanics: Hit incoming cricket balls to score or else lose life points
  • New Game: Cricket Superbot

Game Changes

Several game assets were modified to fit into the brand’s marketing campaign.

  • Added brand logos throughout the game
  • Changed game images to match the client’s theme
  • Added a reward system

New Features

Aside from the in-game changes, we also added new technical capabilities

  • Record and send high scores to the client’s Application Programming Interface (API)
  • Process incoming coupon codes from the client and display them to the players
  • Plug the mini-game into the client’s mobile app

Demo Video

Here’s a short demo of the game.

Game Screenshots

Here are a few screenshots of the game.

Mini HTML5 Games For E-Commerce Brands

User Journey

We developed the mini HTML5 game to follow this user journey.

  1. The user sees the mini-game as one of the featured banners on the mobile app.
  2. User clicks the banner.
  3. The user registers at the start of the game.
  4. User plays the game and aims for a high score.
  5. Player score is sent to the client’s API.
  6. The user receives a coupon code.
  7. The user applies the coupon code during item checkout.

Coupon code rewards are based on the final game score. Players are rewarded with merch, gift vouchers, and discount codes.

Final Thoughts

Mini HTML5 games and other gamification activities are becoming popular in the eCommerce industry due to their seamless integration and high success rate in the sales funnel.

To learn more about using HTML5 games with coupon codes and other reward systems, message us [here]( section-contact).

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MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
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  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
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