HTML5 Racing Games For Brands

4 min read

HTML5 Racing Games For Brands

HTML5 racing games remains one of our often requested games by clients.

We modified one of our pre-made racing games to build a branded product for Idemitsu, a Japanese petroleum conglomerate.

Video

Sneak peek of the branded racing game

Objectives

Our objectives were

  • Make a lightweight reskin of an existing game
  • Add a registration process that utilizes the player’s social media account
  • Deploy the new racing game on a microsite (landing page)

HTML5 Racing Games For Brands

Racing Games Solution for Marketing Campaigns

The racing game solution includes the following:

Original HTML5 game: Fast Lane Racing

Gameplay: Classic top-down racing game, players have an elevated viewpoint above the racer

New Branded Game: Idemitsu’s Fast Lane Racing

Solution: microsite plus minor game reskinning

Game Reskinning Changes

  • Client brand logo at the start and end of the game
  • New design for incoming cars

New Feature

  • Players register using their Facebook accounts

Microsite Content

  • Microsite hosts the racing game
  • Leaderboard displays real-time player scores
  • TOC and Privacy Policy are found at the end of the microsite

Screenshots

Microsite sample display

HTML5 Racing Games For Brands

Game samples

HTML5 Racing Games For Brands

User Journey

The client’s marketing campaign targets Facebook users for its lead generation strategies. So, the viewer follows this User Journey.

  1. Sees the client’s ad on Facebook
  2. Goes to the client’s FB page and learns about the racing game and the leaderboard competition
  3. Clicks the link to the game’s landing page
  4. Registers via Facebook account
  5. Plays the game and aims to top the leaderboard
  6. Waits for the contest round to end
  7. Checks for the announcement of winners

The campaign ran for several months with 3 contest rounds. Each round rewards the top 3 players with the 3rd round as the grand prize contest.

Closing Thoughts: Why HTML5 Racing Games?

As seen from this project, businesses use HTML5 racing games for these benefits:

  • HTML5 racing games can easily fit into any marketing campaign for any type of business or industry
  • HTML5 technology can be deployed in any existing frameworks or new landing pages ( microsites)
  • The game mechanics are customizable based on marketing needs, such as contests or raffle draws
  • Registration and leaderboard functionalities can be added for lead generation
  • Building racing games is cost-efficient and time saving
  • Racing games are very straightforward to play; customers of all ages can play
  • Racing games are designed to engage players in a meaningful way

If your brand or business is looking for HTML5 racing games, contact us here.



Marketing Endless Runner Social Media Leaderboard Brands Japan Cars Automotive Facebook Driving Sports Twitter Memory Wine

About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.



About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.


How to reach us

We can be reached at support at marketjs dot com.

What our clients say about us


"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

Interested? Request a free consultation

Our team shall be in touch within 12 hours.





Note: Please use your corporate email address. We currently do not accept inquiries from gmail.com/yahoo.com/free email providers.



     In order for MarketJS to respond to my inquiry, I agree to the Terms of Service and Privacy Policy of this website.
     I would like to subscribe to the MarketJS newsletter, for the latest games, case studies and products
Why subscribe to our newsletter? Thousands of executives and key decision-makers rely on our monthly newsletter for game ideas to boost their business.

  • - One of our subscribers (and client) captured over 500k USD worth of business from one game idea alone.
  • - Another subscriber (later turned long-term client) generated an ROI of 300% on their monthly ad spend. They spend 8 figures US dollars each month on paid user acquisition, hence new game ideas matter to them.
  • - Another subscriber (and also loyal customer), a publicly listed company with over 30,000 employees is using our monthly game ideas to motivate and encourage positive behavior throughout their organization.




If completing forms is not your cup of tea, feel free to email us directly at [email protected]