HTML5 Racing Games For Brands

4 min read

HTML5 Racing Games For Brands

HTML5 racing games remains one of our often requested games by clients.

We modified one of our pre-made racing games to build a branded product for Idemitsu, a Japanese petroleum conglomerate.


Sneak peek of the branded racing game


Our objectives were

  • Make a lightweight reskin of an existing game
  • Add a registration process that utilizes the player’s social media account
  • Deploy the new racing game on a microsite (landing page)

HTML5 Racing Games For Brands

Racing Games Solution for Marketing Campaigns

The racing game solution includes the following:

Original HTML5 game: Fast Lane Racing

Gameplay: Classic top-down racing game, players have an elevated viewpoint above the racer

New Branded Game: Idemitsu’s Fast Lane Racing

Solution: microsite plus minor game reskinning

Game Reskinning Changes

  • Client brand logo at the start and end of the game
  • New design for incoming cars

New Feature

  • Players register using their Facebook accounts

Microsite Content

  • Microsite hosts the racing game
  • Leaderboard displays real-time player scores
  • TOC and Privacy Policy are found at the end of the microsite


Microsite sample display

HTML5 Racing Games For Brands

Game samples

HTML5 Racing Games For Brands

User Journey

The client’s marketing campaign targets Facebook users for its lead generation strategies. So, the viewer follows this User Journey.

  1. Sees the client’s ad on Facebook
  2. Goes to the client’s FB page and learns about the racing game and the leaderboard competition
  3. Clicks the link to the game’s landing page
  4. Registers via Facebook account
  5. Plays the game and aims to top the leaderboard
  6. Waits for the contest round to end
  7. Checks for the announcement of winners

The campaign ran for several months with 3 contest rounds. Each round rewards the top 3 players with the 3rd round as the grand prize contest.

Closing Thoughts: Why HTML5 Racing Games?

As seen from this project, businesses use HTML5 racing games for these benefits:

  • HTML5 racing games can easily fit into any marketing campaign for any type of business or industry
  • HTML5 technology can be deployed in any existing frameworks or new landing pages ( microsites)
  • The game mechanics are customizable based on marketing needs, such as contests or raffle draws
  • Registration and leaderboard functionalities can be added for lead generation
  • Building racing games is cost-efficient and time saving
  • Racing games are very straightforward to play; customers of all ages can play
  • Racing games are designed to engage players in a meaningful way

If your brand or business is looking for HTML5 racing games, contact us here.

Marketing Endless Runner Social Media Leaderboard Brands Japan Cars Automotive Facebook Driving Sports Twitter Memory Wine

About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

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MarketJS offers a variety of products and services:

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