NFT Marketing Games For Artists and Lifestyle Brands

4 min read

NFT Marketing Games For Artists and Lifestyle Brands

We produced a series of HTML5 games for a highly successful NFT and crypto art creator. One of these games is the Million Man Climb, a climbing challenge game.

The Million Man Climb game was promoted on the client’s website, as well as on their social media.


Here’s a demo video of the game.


Our objectives are to:

  • entertain fans to promote the client’s NFT projects
  • help drive traffic into the client’s gallery in Opensea
  • create a channel using an HTML5 game to reward followers with NFT giveaways

Developing NFT Marketing Games

Here are some of the highlights of our game development:

NFT Marketing Games For Artists and Lifestyle Brands

Game Changes:

  • Reskinned the gorilla character into the client’s lion mascot image
  • Changed the theme from a night skyline to MillionMan design
  • Transformed the banners into beautiful neon signs featuring the MILLIONS logo
  • Added a registration and leaderboard system to the game


In this promotional NFT game, the player must climb the building and jump on walls to avoid hitting obstacles.

The game also has a power-up system, where the player gains a temporary shield and additional points by collecting gold coins.

The game ends when the player hits an obstacle without any shield. Scores are calculated based on how far the player has climbed. Then, the scores are submitted to our MarketJS cloud leaderboard server.


Sample screenshots.

NFT Marketing Games For Artists and Lifestyle Brands


Here are sample social media posts of the game.

NFT Marketing Games For Artists and Lifestyle Brands

NFT Marketing Games For Artists and Lifestyle Brands

Viewer Journey

Brief viewer journey steps

  1. The casual viewer sees the social media post about the game
  2. The viewer types the client’s gaming website URL
  3. Enters the website, where the Million Man Climb is promoted as one of the website’s top slides
  4. Clicks the game’s slide and the game starts immediately
  5. After the game, the viewer downloads the PNG file to prove their scores
  6. The player sends the PNG file along with their name, email, and MetaMask address via an entry form on the website

Rewarding Players

To receive a free NFT reward, the player must reach 2000 points.

The player can also compete on the weekly leaderboard, where the top player earns bigger rewards. The leaderboard resets at the end of each week.

Rewards are directly sent to the player’s MetaMask wallet.

Closing Thoughts

If you need help in developing marketing games to promote your NFT projects, message us [here]( section-contact?nftgames-casestudy).

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About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.

How to reach us

We can be reached at support at marketjs dot com.

What our clients say about us

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Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

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Kevin MacDonald, CTO, TeachTown

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Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

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