What is a "game reskin" ?
Often times, clients see a game, and they're interested in the concept of the game. However, they have some ideas about changing the artwork. They're looking to change the 'skin' of the game. We refer to this process as a "game reskin".
This is where we come in. We have a large collection of ready-made games, which can be easily reskinned to fit your needs.
The major benefits of a game reskin are:
1. Lower cost. We don't need to rebuild the entire game from scratch.
2. Lower turnaround time. This is critical for time-sensitive projects.
3. Proven quality. You've already seen the game at work. It's easier to visualize the end product.
Why reskin an existing game?
If you represent a brand or agency, you're probably on a tight deadline to launch a game alongside your marketing campaign. The reskin method is the most logical and cost effective approach.
With the game reskin method, we can create compelling and high quality games within 1-2 weeks for simpler projects, and 3-4 weeks for more complex projects. We can also accomondate minor gameplay changes along the way.
We've helped top brands such as Warner Bros, Universal, 20th Century Fox, Dell, Toyota, Mercedes-Benz, Oreo, Budlight, and Hilton Hotels to reskin games.
How our game reskin service works
Step 1: Choose from collection of reskinnable games. Click here to view our games collection.
Step 2: Contact us below, to tell us which games you would like reskinned. Include details, such as the new concept, potential changes, and more. Click here to access our contact form.
Step 3: We'll respond within 12 hours with a price quote, and more technical details.
Once everything is agreed upon, our creative designers and programmers will start the game reskin process. We'll keep you posted on the progress, and send you test links on a regular basis.
Listen to our podcast series
We discuss game reskins, the underlying concepts and the general processes involved with reskinning a Match 3 game.
Case study: Minions Banana Frenzy
In collaboration with Chiquita and Universal Studios, we built a fun banana slicing game for the movie Despicable Me 3.
Using the original engine from our game, Fruit Blade, we reskinned the game to feature branded Chiquita bananas and Minion characters from the movie. Banana Frenzy was deployed in conjunction with the launch of the movie.
Read the full case study here.
Case study: Hyundai Beat Bozza
In collaboration with Hyundai and FOX Sports Australia, we built a soccer game for TV viewers.
Using the original engine from our game, Penalty Kick, we rebranded the game to feature Mark Bosnich, a famous TV sports commentator on FOX Sports. The lucky winner gets a Hyundai i30, a stylish family car.
Read the full case study here.
Case study: Game Reskin for YouTubers, Influencers and Key Opinion Leaders
We worked with 2 popular YouTubers to develop a branded game. The reskinned game generated over 4.7 million gameplays during its promotional run.
Read the full case study here.
Can your games work in an online or virtual event?
Yes. In this podcast episode, we walk you through an online event, where games act as a powerful driver of engagement. We break it down into 6 simple steps to captivate your audience.
Case study: Monro Stay on the Road
Monro, an automotive services company, serves over 5 million vehicles per year. To promote brand awareness and car safety, Monro launched a driving game, called Stay on the Road.
We reskinned the game engine of our automotive game, Confident Driver to feature the brand’s recognizable qualities and service offerings. Individual game elements were rebranded to showcase Monro's services such as car maintenance, repair, and tire services.
Read the full case study here.
Case study: Justice League Action - Orbital Chase
In collaboration with Warner Bros and DC Comics, we built a Justice League themed game.
Using the original engine from our game, Space Chasers, we rebranded the game to feature superheros from brand, such as Superman, Wonder Woman, Batman and Flash. Player match icons of the superheros to defeat an orbital invasion.
Read the full case study here.
Case study: Air Asia BIG Points
We worked with Air Asia, the world's best low-cost airline to develop a game. The objective was to promote BIG Points, their loyalty program. The branded game was deployed to Air Asia planes, putting the game in hands of over 100 million passengers per year.
Read the full case study here.
Case study: Scooby Doo Mahjong
We worked with Warner Bros. Entertainment to build a fun puzzle game with characters from the Scooby Doo series.
Using the original engine from our game, Monster Mahjong, we rebranded the game to feature iconic characters such as Scooby, Shaggy, Fred, Velma, Daphne, and everybody's favorite vehicle, the Mystery Machine.
Read the full case study here.
Case study: Bobbies, a French designer shoe brand
Bobbies, a French designer shoe brand approached us to build a fun and engaging game for their target audience.
Using the original engine from our game, Fruit Blade, we rebranded the game to feature the beautiful shoes from the brand.
We launched 2 localized versions of the game: one for French customers, and the other for English customers.
With help of our registration and leaderboard system, the game was launched as a contest, where top scorers get to win real designer shoes from Bobbies. The collected data is then used as business leads for lead nurturing.
Read the full case study here.
Case study: Ice Age Collision Course
To celebrate the launch of the new Ice Age movie, we collaborated with 20th Century Fox Studios to build a 9-ball pool game. Players step into the role of Scrat the squirrel, attempting to pot "planets" into the holes with his trusty acorn.
Using the original engine from our game, 9 Ball Pool, we rebranded 100% of the visual and audio assets, as well as some parts of the game logic.
Read the full case study here.
Case study: Thunderbirds Rescue Challenge
In conjunction with the launch of the all-new Thunderbirds Are Go TV series, we worked with ITV to build an endless runner type game. ITV is a large commercial TV network based in the UK.
Using the original engine from our game, Funky Plane, we rebranded 100% of the visual and audio assets, as well as the game logic.
Read the full case study here.
Case study: Tissot Tackle RBS 6 Nations
Tissot, a global luxury brand approached us to develop a responsive rugby game experience. This was in conjunction with the RBS 6 Nations Rugby Championship tournament.
Using the original engine from our game, Touchdown Pro, we rebranded deep aspects of the game, to provide a fun and social experience for Tissot's target audience.
Read the full case study here.
Case study: Solarwinds IT Defender
We worked with Solarwinds, a large IT services company. We rebranded one of our popular games, Leave Me Alone into an endless combat game.
Players sign up or login to submit their scores. Top scorers are awarded daily and weekly prizes such as T-shirts and NES game controllers.
Read the full case study here.
Case study: A Christmas Game With Leadgen
We worked with SMA, a large solar technology company based in the US and Europe. By leveraging our existing game Santa Claus Chimney Challenge, we integrated SMA's brand guidelines complete with a leadgen system.
The game was distributed to suppliers/clients re-engage with potential sales prospects for the coming fiscal year.
Read the full case study here.
Which platforms do you support?
Our games are HTML5-based, which means they work on the web browsers of all modern smartphones, tablets, desktop PCs and laptops. We cover iPhone, iPad, Android, Windows Phone, Mac, Windows PC and more.
We have a one-size-fits-all approach when it comes to our game reskins. This has worked very well for our clients.
If you require a native app format, we can also easily convert our games into native iOS, Android and Windows phone formats for an additional fee. Please visit our Android APK section or iOS section.
I have my own creative team. Can I reskin the game on my side?
What we can offer is the following solution:
Step 1: Upon agreeing on a price and requirements list, we'll send you all the original assets (visual and audio) of the game.
Step 2: Your creative team will produce the new assets, and replace the assets 1-1, according to the filename, width, height and alignment.
Step 3: Our team will take the new assets, and integrate them into the game. We'll bridge any gaps, and accomondate any customization requests.
Step 4: Once it's all done, we'll send you a final, compiled game (reskinned). This should be good to go.
By using this solution, your team will undertake the creative direction of the visual and audio assets. It will also incur less game reskin cost. Our team will integrate the reskinned assets and bridge any technical gaps for you.
We've offered this solution to many clients, including Disney, Warner Bros, Sony, Universal, Toyota, ITV (one of the largest British TV networks), and more Fortune 500 companies.
Can MarketJS handle the creation of the new graphics/artwork? I'm short on resources.
Yes, we're more than happy too. We have a full design team in-house, that can create the necessary visual assets to fit your goals.
Please add a note in the contact form.
Can the reskinned game be integrated with 3rd party systems?
Yes. We have done integrations with many 3rd party systems as well as custom systems of our corporate clients. Examples include:
- Social media integrations (Facebook, Twitter, etc)
- Submitting leadgen data into systems such as Mailchimp, Constant Contact, Salesforce, Google Drive, and other CRM systems.
- Integrating special APIs provided by our clients, such as user authentication tokens and score submission functions.
- Passing along certain datasets to our clients via our own APIs/webhooks.
- Passing along game-relevant data directly into native apps, via Javascript bridges/APIs provided by our clients.
Contact us for more information.
Can you implement a leaderboard for high scores?
Yes. We have a cloud based leaderboard solution, that we can implement into every board game.
Rank users based on their high score achievement. Top scores can be sorted by all-time, weekly or daily. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.
Offline leaderboards are also available, subject to request. Contact us for more information.
Can you develop a Microsite or Landing Page for the reskinned game?
Yes. Depending on your budget and goals, we can design a microsite to accompany the game campaign.
A microsite is typically a one-page website (sometimes called a landing page), which is decorated in a way which showcases the game in the best possible light. The microsite typically contains an iFrame that runs game, with important brand or product information around that iFrame.
The domain of the microsite can be a subdomain of your existing campaign/brand, or an entirely new domain.
Contact us for more information.
How do I generate leads with reskinned games?
As an option, we can implement a lead generation form to collect user information. A "sign up to play" form pops up at the beginning or end of the game experience, depending on what you need.
The data collected will be GDPR-compliant and only with the permission of the user. We will also prepare a GDPR compliant checkbox, privacy policy, and terms and conditions for the campaign.
All collected data will be available for access via our backend CMS. The data can also be exported into formats such as Excel. If you need to retrieve the data automatically, we can provide an API endpoint for your team.
If you need us to submit data directly to your own CRM systems (eg: Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.
Can your games work in a tradeshow, exhibition or conference?
Listen to this podcast to learn more. We walk you through a typical use case for games in a tradeshow booth.
Can the reskinned game work offline?
Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app.
In this case, the leads collected shall be stored locally in the device. The game shall run as usual, without requiring any internet access.
To extract the data, it can be exported into Excel, or synced to a cloud server once the device is connected to the Internet.
Contact us for more information.
What are the deliverables?
Upon completion of the game reskin project, we'll send you the final, reskinned game in a zip file. You can unzip it, and upload the entire game folder to your web or offline server. In some occasions, we're happy to host the game for you as well.
If the game is to be integrated into other systems such as within native apps, or into offline systems, our team will provide technical support to assist.
If the project involves a microsite that's set up by our team, this will be included in the deliverables. We shall set up the microsite on a fast and reliable server.
Can you localize the game?
For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Can you add coupon codes, QR codes, or barcodes into the game?
Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Do I get analytics of the games?
Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.
We provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.
Can you build a custom game from scratch?
Absolutely, we do this all the time for clients. Click here to view our custom game development section. It contains case studies with large, multinational brands such as Citibank, Hilton, FIFA and Coca-Cola.
Please keep in mind, that custom games require time to build, because they need to be conceptualized, designed, programmed and prepared for quality checks. This translates into a higher cost compared to reskinning games.
More frequently asked questions (FAQ)
1) What kind of companies do you work with?
We try to work with any company that needs a reskinned game. Examples include digital agencies, e-learning platforms, schools, media properties, gamification plaforms, digital signage companies, telcos, airlines and more.
2) I have my own system, and I plan to integrate your games. Is this possible?
Yes, this is perfectly doable. Some of the integrations we have done include
- API integrations (eg: integrating your API calls to identify the user and submit high score)
- iFrame embedding into a microsite or landing page.
- WebView embedding
- Offline environment embedding (eg: in a localserver)
- Token-based redirects
- Native app conversions
- Analytic system integrations (eg: Google Analytics, Mixpanel)
and many others. Please add a detailed description of your request, and we'll get back to you with a quote.
3) Can you describe the leaderboards in more detail?
Yes. We have our own cloud-based leaderboard system, which we can easily integrate into any of our games for an additional fee.
Our leaderboard system covers all components below:
- Requires a user registration/login at the beginning of the game. Sample below:
- A high score leaderboard, which can be separated in Daily, Weekly or All-time scores. Sample below:
- A backend CMS component, that allows you to log in, view the collected user data and export into Excel format, for future marketing purposes such as lead nurturing. Sample below:
Please visit our Game Leaderboard section for more information.
4) Which part of the game can actually be reskinned?
Any part of the game can be changed. As you can see, in the soccer game mentioned below,
- The stadium has been changed.
- The grass has been changed.
- The soccer (football) has been changed.
- The players' faces have been changed. In this case, with a celebrity's face.
- The logos have been swapped with branded logos.
- The user interface (UI) has been replaced.
To summarize, we can help your company reskin any visual or audio asset within the game.
5) Can you also change parts of the gameplay for me?
Yes, this is doable. As long as the core game experience stays the same, we can accomondate minor gameplay changes for an additional fee.
6) Can you localize the game into other languages?
Yes. We can localize into any language you need. This typically involves an additional localization fee, depending on the scope of changes.
7) I plan to embed your game into a microsite (landing page), but I don't have a developer to build the microsite. Can you build the microsite for me?
Yes, we can build the microsite for an additional fee, depending on the scope. Please provide your requirements in the contact form below as well.
Trusted brands working with MarketJS
What our clients say about us
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
About MarketJS
MarketJS is a company providing cross-platform (HTML5) game development services. We're a team of creative designers, engineers and developers ready to serve your game development needs.
In the past year, we've done over 200 game projects for clients all around the world. Clients include Disney, Warner Bros, Sony, Universal, Coca-Cola, Budlight, Toyota, Hyundai, Tic Tac, Citibank and Hilton Hotels.
Interested? Fill in our contact form
Our team shall be in touch within 12 hours.
