What is a "game reskin" ?

Often times, clients see a game, and they're interested in the concept of the game. However, they have some ideas about changing the artwork. They're looking to change the 'skin' of the game. We refer to this process as a "game reskin".

This is where we come in. We have a large collection of ready-made games, which can be easily reskinned to fit your needs.

The major benefits of a game reskin are:

1. Lower cost. We don't need to rebuild the entire game from scratch.
2. Lower turnaround time. This is critical for time-sensitive projects.
3. Proven quality. You've already seen the game at work. It's easier to visualize the end product.

Why reskin an existing game?

If you represent a brand or agency, you're probably on a tight deadline to launch a game alongside your marketing campaign. The reskin method is the most logical and cost effective approach.

With the game reskin method, we can create compelling and high quality games within 1-2 weeks for simpler projects, and 3-4 weeks for more complex projects. We can also accomondate minor gameplay changes along the way.

We've helped top brands such as Warner Bros, Universal, 20th Century Fox, Dell, Toyota, Mercedes-Benz, Oreo, Budlight, and Hilton Hotels to reskin games.

How our game reskin service works

Step 1: Choose from collection of reskinnable games. Click here to view our games collection.

Step 2: Contact us below, to tell us which games you would like reskinned. Include details, such as the new concept, potential changes, and more. Click here to access our contact form.

Step 3: We'll respond within 12 hours with a price quote, and more technical details.

Once everything is agreed upon, our creative designers and programmers will start the game reskin process. We'll keep you posted on the progress, and send you test links on a regular basis.

Listen to our podcast series

We discuss game reskins, the underlying concepts and the general processes involved with reskinning a Match 3 game.

Case study: Minions Banana Frenzy

In collaboration with Chiquita and Universal Studios, we built a fun banana slicing game for the movie Despicable Me 3.

Using the original engine from our game, Fruit Blade, we reskinned the game to feature branded Chiquita bananas and Minion characters from the movie. Banana Frenzy was deployed in conjunction with the launch of the movie.

Read the full case study here.

Case study: Hyundai Beat Bozza

In collaboration with Hyundai and FOX Sports Australia, we built a soccer game for TV viewers.

Using the original engine from our game, Penalty Kick, we rebranded the game to feature Mark Bosnich, a famous TV sports commentator on FOX Sports. The lucky winner gets a Hyundai i30, a stylish family car.

Read the full case study here.

Case study: Game Reskin for YouTubers, Influencers and Key Opinion Leaders

We worked with 2 popular YouTubers to develop a branded game. The reskinned game generated over 4.7 million gameplays during its promotional run.

Read the full case study here.

Case study: Monro Stay on the Road

Monro, an automotive services company, serves over 5 million vehicles per year. To promote brand awareness and car safety, Monro launched a driving game, called Stay on the Road.

We reskinned the game engine of our automotive game, Confident Driver to feature the brand’s recognizable qualities and service offerings. Individual game elements were rebranded to showcase Monro's services such as car maintenance, repair, and tire services.

Read the full case study here.

Case study: Justice League Action - Orbital Chase

In collaboration with Warner Bros and DC Comics, we built a Justice League themed game.

Using the original engine from our game, Space Chasers, we rebranded the game to feature superheros from brand, such as Superman, Wonder Woman, Batman and Flash. Player match icons of the superheros to defeat an orbital invasion.

Read the full case study here.

Case study: Air Asia BIG Points

We worked with Air Asia, the world's best low-cost airline to develop a game. The objective was to promote BIG Points, their loyalty program. The branded game was deployed to Air Asia planes, putting the game in hands of over 100 million passengers per year.

Read the full case study here.

Case study: Scooby Doo Mahjong

We worked with Warner Bros. Entertainment to build a fun puzzle game with characters from the Scooby Doo series.

Using the original engine from our game, Monster Mahjong, we rebranded the game to feature iconic characters such as Scooby, Shaggy, Fred, Velma, Daphne, and everybody's favorite vehicle, the Mystery Machine.

Read the full case study here.

Case study: Bobbies, a French designer shoe brand

Bobbies, a French designer shoe brand approached us to build a fun and engaging game for their target audience.

Using the original engine from our game, Fruit Blade, we rebranded the game to feature the beautiful shoes from the brand.

We launched 2 localized versions of the game: one for French customers, and the other for English customers.

With help of our registration and leaderboard system, the game was launched as a contest, where top scorers get to win real designer shoes from Bobbies. The collected data is then used as business leads for lead nurturing.

Read the full case study here.

Case study: Ice Age Collision Course

To celebrate the launch of the new Ice Age movie, we collaborated with 20th Century Fox Studios to build a 9-ball pool game. Players step into the role of Scrat the squirrel, attempting to pot "planets" into the holes with his trusty acorn.

Using the original engine from our game, 9 Ball Pool, we rebranded 100% of the visual and audio assets, as well as some parts of the game logic.

Read the full case study here.

Case study: Thunderbirds Rescue Challenge

In conjunction with the launch of the all-new Thunderbirds Are Go TV series, we worked with ITV to build an endless runner type game. ITV is a large commercial TV network based in the UK.

Using the original engine from our game, Funky Plane, we rebranded 100% of the visual and audio assets, as well as the game logic.

Read the full case study here.

Case study: Tissot Tackle RBS 6 Nations

Tissot, a global luxury brand approached us to develop a responsive rugby game experience. This was in conjunction with the RBS 6 Nations Rugby Championship tournament.

Using the original engine from our game, Touchdown Pro, we rebranded deep aspects of the game, to provide a fun and social experience for Tissot's target audience.

Read the full case study here.

Case study: Solarwinds IT Defender

We worked with Solarwinds, a large IT services company. We rebranded one of our popular games, Leave Me Alone into an endless combat game.

Players sign up or login to submit their scores. Top scorers are awarded daily and weekly prizes such as T-shirts and NES game controllers.

Read the full case study here.

Case study: A Christmas Game With Leadgen

We worked with SMA, a large solar technology company based in the US and Europe. By leveraging our existing game Santa Claus Chimney Challenge, we integrated SMA's brand guidelines complete with a leadgen system.

The game was distributed to suppliers/clients re-engage with potential sales prospects for the coming fiscal year.

Read the full case study here.

Which platforms do you support?

Our games are HTML5-based, which means they work on the web browsers of all modern smartphones, tablets, desktop PCs and laptops. We cover iPhone, iPad, Android, Windows Phone, Mac, Windows PC and more.

We have a one-size-fits-all approach when it comes to our game reskins. This has worked very well for our clients.

If you require a native app format, we can also easily convert our games into native iOS, Android and Windows phone formats for an additional fee. Please visit our Android APK section or iOS section.

I have my own creative team. Can I reskin the game on my side?

What we can offer is the following solution:

Step 1: Upon agreeing on a price and requirements list, we'll send you all the original assets (visual and audio) of the game.

Step 2: Your creative team will produce the new assets, and replace the assets 1-1, according to the filename, width, height and alignment.

Step 3: Our team will take the new assets, and integrate them into the game. We'll bridge any gaps, and accomondate any customization requests.

Step 4: Once it's all done, we'll send you a final, compiled game (reskinned). This should be good to go.

By using this solution, your team will undertake the creative direction of the visual and audio assets. It will also incur less game reskin cost. Our team will integrate the reskinned assets and bridge any technical gaps for you.

We've offered this solution to many clients, including Disney, Warner Bros, Sony, Universal, Toyota, ITV (one of the largest British TV networks), and more Fortune 500 companies.

Can MarketJS handle the creation of the new graphics/artwork? I'm short on resources.

Yes, we're more than happy too. We have a full design team in-house, that can create the necessary visual assets to fit your goals.

Please add a note in the contact form.

Can the reskinned game be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems as well as custom systems of our corporate clients. Examples include:

• Social media integrations (Facebook, Twitter, etc)
• Submitting leadgen data into systems such as Mailchimp, Constant Contact, Salesforce, Google Drive, and other CRM systems.
• Integrating special APIs provided by our clients, such as user authentication tokens and score submission functions.
• Passing along certain datasets to our clients via our own APIs/webhooks.
• Passing along game-relevant data directly into native apps, via Javascript bridges/APIs provided by our clients.

Contact us for more information.

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every board game.

Rank users based on their high score achievement. Top scores can be sorted by all-time, weekly or daily. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Offline leaderboards are also available, subject to request. Contact us for more information.

Can you develop a Microsite or Landing Page for the reskinned game?

Yes. Depending on your budget and goals, we can design a microsite to accompany the game campaign.

A microsite is typically a one-page website (sometimes called a landing page), which is decorated in a way which showcases the game in the best possible light. The microsite typically contains an iFrame that runs game, with important brand or product information around that iFrame.

The domain of the microsite can be a subdomain of your existing campaign/brand, or an entirely new domain.

Contact us for more information.

How do I generate leads with reskinned games?

As an option, we can implement a lead generation form to collect user information. A "sign up to play" form pops up at the beginning or end of the game experience, depending on what you need.

The data collected will be GDPR-compliant and only with the permission of the user. We will also prepare a GDPR compliant checkbox, privacy policy, and terms and conditions for the campaign.

All collected data will be available for access via our backend CMS. The data can also be exported into formats such as Excel. If you need to retrieve the data automatically, we can provide an API endpoint for your team.

If you need us to submit data directly to your own CRM systems (eg: Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.

Can the reskinned game work offline?

Yes. For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be pre-installed as Android APK or iOS native app.

In this case, the leads collected shall be stored locally in the device. The game shall run as usual, without requiring any internet access.

To extract the data, it can be exported into Excel, or synced to a cloud server once the device is connected to the Internet.

Contact us for more information.

What are the deliverables?

Upon completion of the game reskin project, we'll send you the final, reskinned game in a zip file. You can unzip it, and upload the entire game folder to your web or offline server. In some occasions, we're happy to host the game for you as well.

If the game is to be integrated into other systems such as within native apps, or into offline systems, our team will provide technical support to assist.

If the project involves a microsite that's set up by our team, this will be included in the deliverables. We shall set up the microsite on a fast and reliable server.

Can you localize the game?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.

Can you add coupon codes, QR codes, or barcodes into the game?

Yes. We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Rewards can be displayed in the following conditions:

• after the user wins.
• as part of certain milestones achieved.
• random coupon placements, as part of an Easter egg type hunt.
• at the start of the game experience, as an initial reward for encouragement.
• emailed to the user at the end of the game experience.
• texted (via SMS) to the user at the end of the game experience.
• any other custom condition.

Read our coupon and barcode gamification page to learn more.

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

We provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

Can you build a custom game from scratch?

Absolutely, we do this all the time for clients. Click here to view our custom game development section. It contains case studies with large, multinational brands such as Citibank, Hilton, FIFA and Coca-Cola.

Please keep in mind, that custom games require time to build, because they need to be conceptualized, designed, programmed and prepared for quality checks. This translates into a higher cost compared to reskinning games.

About MarketJS

MarketJS is a company providing cross-platform (HTML5) game development services. We're a team of creative designers, engineers and developers ready to serve your game development needs.

In the past year, we've done over 200 game projects for clients all around the world. Clients include Disney, Warner Bros, Sony, Universal, Coca-Cola, Budlight, Toyota, Hyundai, Tic Tac, Citibank and Hilton Hotels.