HTML5 Racing Game For A Cashflow Financing Company

3 min read

HTML5 Racing Game For A Cashflow Financing Company

We reskinned our HTML5 racing game for Rev Capital, a leading Cashflow Financing Company in Canada and the USA. The revamped game, Rev it Up, was customized to showcase the client’s financing services at a trade show.


Here’s a demo video of the game.


The objectives of this campaign are to:

  • reskin the existing HTML5 game to promote a cashflow financing company
  • collect marketing leads for the brand
  • integrate our cloud leaderboard system to promote user engagement
  • modify gameplay based on client needs

HTML5 Racing Game For A Cashflow Financing Company

Details of the Reskin

We developed the Rev It Up game using our Game Reskin method.

  • Original Game: Fast Lane Racing
  • Gameplay: Classic top-down racing game, players have an elevated viewpoint above the racer
  • New Branded Game: Rev Capital’s Rev It Up
  • Modified gameplay

Here’s a brief summary of our game modification:

  • Added the client brand logo at the start and at the end of the game
  • Changed the game title to Rev It Up
  • Changed the designs of the incoming cars
  • Changed the game background
  • Revamped all the UI design to match the client’s brand

Other Benefits and Advantages

  • Fast turnaround time: 2 weeks versus building a game from scratch, which would have consumed 2-3 months
  • Reduced cost: client saved up to 80% versus developing from scratch
  • Game analytics: we provided a CMS for our client to track and export leads

How Players Access the Game

  1. The player registers on the campaign page
  2. Plays the game and aims for the leaderboards
  3. The player decides to play the game again for higher scores
  4. The player waits for the winner announcement at the end of the campaign


Screenshots of the reskinned game

HTML5 Racing Game For A Cashflow Financing Company

Registration Form

A sample of the registration used in the game.

HTML5 Racing Game For A Cashflow Financing Company

Final Thoughts

To learn more about lead gen games for marketing campaigns, contact us here.

About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.

How to reach us

We can be reached at support at marketjs dot com.

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