Game Reskin

Game Reskin for brand awareness and activation campaigns.
Choose from over 600 game templates.
Change the game graphics to fit your marketing objectives.

What is a Game Reskin?

Our clients often have great ideas about changing existing artwork to fit their marketing objectives. They are looking to change the skin of the game. We refer to this process as a game reskin.

MarketJS has a large collection of ready-made games, which can be easily reskinned to fit your brand objectives.

Example of a game before reskin.

Example of a game after reskin.

Why do brands use Game Reskin?

Why do marketers use Game Reskins for their projects?

The major benefits of a game reskin are:

  1. Lower cost. We don't need to rebuild the entire game from scratch.
  2. Lower turnaround time. This is critical for time-sensitive projects.
  3. Proven quality. You've already seen the game at work. It's easier to visualize the end product.

Featured Games For Game Reskin Projects

Use our carefully handcrafted top quality games for your Game Reskin projects. Choose from over 600 different game templates.

View our full catalog


Looking for a specific game? Use our search box.


Case Study - Racing Game For Branded Kiosks

Using our game engine Rally Champion, we developed a custom branded racing game for our client.

Players navigate a cool rally car through a variety of forest themed race tracks. They avoid bumping into rival cars while riding on speed lanes to activate nitro boosts (a type of speed up boost).

The top 10 players are awarded a prize by the booth representative.



Case Study - Intel Memory Challenge For A Corporate Event

As part of a corporate event for executives of Intel, we built a memory match game. The game was deployed as a warm-up event for participants, to get them excited before the actual event begins. Players attempt to match Intel branded product cards in the least amount of moves to generate the highest score.

In order to save development cost and lower time-to-market, we Game Reskinned our existing Memory Match game engine. We changed the graphics of the game, while maintaining the core gameplay experience. Hence, we were able to pass along cost savings of up to 80% to the client, compared to if the game was built from scratch.

The game also comes integrated with our cloud leaderboard system, which allows users to register, play and rank competitively with other participants at the event. The event organizer receives access to a backend CMS from which they are able to view, manage and export the leaderboard data into Excel. They're also able to reset the leaderboard for multiple groups of participants on the same day.



Case Study - Toyota Personality Quiz For A Branded Booth

By leveraging our Personality Quiz game engine, we adapted it for Toyota as part of a dealership activation campaign. Booth visitors step up to an iPad to answer a series of questions about their lifestyle, hobbies, aspirations and spending behaviors. At the end of the game, we recommended a Toyota model that suits their profile.

Once the game experience is over, the booth representative approaches the prospect to start a conversation and schedule a test drive.



Case Study - Automotive Trivia Game For A Branded Booth

We helped a client launch an automotive trivia history at a recent event in the US.

On-site visitors answer a series of 20 highly specific automotive history questions. Questions range from the history of older vehicle models to new and emerging brands from the electric vehicle segment. Prizes are awared to players who answer at least 10 questions correctly.

To develop the game, we used our Trivia game engine, which we adapted to fit the client's objectives. The art direction resonated with history buffs. The questions were tough questions that not everyone had the answer to.



Case Study - Game Reskin For Retail Businesses

We collaborated with a large optical retail group to create an exciting game for their rewards programme.

Using our 3D game Drift Boss, we Game Reskinned the car models, the roads, the backgrounds and the game title. We then replaced the background music with a more contemporary hip-hop track, to cater to a younger audience.

Players control a variety of branded drift cars from eyewear brands such as Acuvue, Freshkon, Hoya, Bausch and Lomb, and Alcon. Top players get to convert their leaderboard points into actual reward programme points, giving them massive value for their next purchase and building brand loyalty.


Parking Puzzle Game For Toyota

Case study - Game Reskin To Promote A Rugby Event

We worked with a snack brand to promote an upcoming worldwide rugby event.

The campaign featured our game Touchdown Pro, which was fully reskinned into a pixel based art theme. The game was deployed on a microsite and promoted via social media and email newsletter.

Players play in order to compete in the leaderboards. The winners are randomly chosen from the top players list.

Read the full case study.

Game Reskin For A Smartphone Manufacturer

Case study - Game Reskin For A Smartphone Manufacturer

We recently worked with a large smartphone manufacturer to create a vertical flying game, as part of their brand awareness campaign.

Players navigate left and right to jump on platforms, which then boost their character upwards. Energy icons and powerups are collected along the way.

The game was deployed within our client's mobile app (via the Webview). A WebView is a browser that lives within a mobile app.

It was also later deployed on an interactive microsite.

Read the case study.

Minions Banana Frenzy

Case study - Minions Banana Frenzy

In collaboration with Chiquita and Universal Studios, we built a fun banana slicing game for the movie Despicable Me 3.

Using the original engine from our game, Fruit Blade, we reskinned the game to feature branded Chiquita bananas and Minion characters from the movie. Banana Frenzy was deployed in conjunction with the launch of the movie.

Read the case study.

Game Reskin For Influencers

Case Study - Game Reskin for YouTubers, Influencers and Key Opinion Leaders

We worked with 2 popular YouTubers to develop a branded game. The reskinned game generated over 4.7 million gameplays during its promotional run.

Read the case study.

Justice League Action HTML5 Game

Case study - Justice League Action - Orbital Chase

In collaboration with Warner Bros and DC Comics, we built a Justice League themed game.

Using the original engine from our game, Space Chasers, we rebranded the game to feature superheros from brand, such as Superman, Wonder Woman, Batman and Flash. Player match icons of the superheros to defeat an orbital invasion.

Read the case study.

Bobbies a French designer shoe brand HTML5 Game

Case study - Bobbies, a French designer shoe brand

Bobbies, a French designer shoe brand approached us to build a fun and engaging game for their target audience.

Using the original engine from our game, Fruit Blade, we rebranded the game to feature the beautiful shoes from the brand.

We launched 2 localized versions of the game: one for French customers, and the other for English customers.

With help of our registration and leaderboard system, the game was launched as a contest, where top scorers get to win real designer shoes from Bobbies. The collected data is then used as business leads for lead nurturing.

Read the case study.

Toyota Tundra Truck HTML5 Game

Case Study - Tow Truck Challenge Game For A Toyota Activation Campaign

We built a Game Reskin kiosk game to promote one of Toyota's latest pickup truck models, the Toyota Tundra.

Using our game Tow Truck Challenge as the starting template, we designed a fun challenge where the player has to tow heavy loads along the track, while making sure they have enough fuel reserves.

The game is designed to showcase the heavy-duty towing capability of the Toyota Tundra truck.

Game Reskin Leaderboards

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.

Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Alternatively, we can also provide a simple API for your engineers to pull the data.

Game Reskin Leaderboards

How do I generate leads with Game Reskin?

There are a few solutions. The most common method is to add a registration form at the start of the experience. The data is then submitted to our cloud leadgen system for processing. Other methods include moving the form to the end of the game, or triggering it at specific events in the game.

Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.

We can also submit data directly to your own CRM systems, such as:

  1. Hubspot
  2. Marketo
  3. Responsys
  4. Constant Contact
  5. Mailchimp

What kind of rewards can I give away?

Any type of prize is doable. Our clients have given out the following rewards

  1. T-shirts, keychains and other memorabilia
  2. Cash prizes
  3. Priority/VIP pass
  4. Free 1-on-1 consultations
  5. Free test drives (eg: automotive clients)

Game Reskin Customization

Do you offer customization services for your games?

Yes. Depending on your goals, we can change aspects of the game such as

  1. Graphics and audio
  2. Different theme
  3. Different backgrounds
  4. Arrangement of objects
  5. Game rules or game logic
  6. Adding your brand logos or embedding product images

Self Reskin

I have my own creative team. Can I reskin the game on my side?

What we can offer is the following solution:

Step 1: Upon agreeing on a price and requirements list, we'll send you all the original assets (visual and audio) of the game.

Step 2: Your creative team will produce the new assets, and replace the assets 1-1, according to the filename, width, height and alignment.

Step 3: Our team will take the new assets, and integrate them into the game. We'll bridge any gaps, and accomondate any customization requests.

Step 4: Once it's all done, we'll send you a final, compiled game (reskinned). This should be good to go.

By using this solution, your team will undertake the creative direction of the visual and audio assets. It will also incur less game reskin cost. Our team will integrate the reskinned assets and bridge any technical gaps for you.

Need resources on reskinning html5 game

Can MarketJS handle the creation of the new graphics/artwork? I'm short on resources.

Yes, we're more than happy too. We have a full design team in-house, that can create the necessary visual assets to fit your goals.

Please add a note in the contact form.

Game Reskin Analytics

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

Can the game be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems. Examples include

  1. Embedding games into marketing CRMs such as Hubspot, Marketo and Microsoft Sharepoint.
  2. Embedding game links into other portals via iFrame direct linking
  3. Embedding game links into mobile apps via the WebView element (which is an in-app browser)
  4. Integrating special APIs provided by our clients
  5. Passing along certain datasets to our clients via HTTP POST calls

What are the deliverables?

Upon completion of the game reskin project, we'll send you the final, reskinned game in a zip file. You can unzip it, and upload the entire game folder to your web or offline server. In some occasions, we're happy to host the game for you as well.

If the game is to be integrated into other systems such as within native apps, or into offline systems, our team will provide technical support to assist.

On which platforms can I deploy the game?

The game can be deployed within any website or mobile application.

Our HTML5 technology allows the game to be ported into any target platform you need.

Offline Kiosk Games For Game Reskin Projects

Can a Game Reskin work offline?

For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site.

In certain cases, we can prepare pre-packaged Android APKs or Windows Applications which can be pre-installed into the target device.

Coupon Codes For Game Reskin Projects

Can you add coupon codes, QR codes, or barcodes into the game?

We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Read our coupon and barcode gamification page to learn more.

Rewards can be displayed in the following conditions:

  1. after the user wins
  2. as part of certain milestones achieved.
  3. random coupon placements, eg: as part of an Easter egg type hunt.
  4. at the start of the game experience, as an initial reward for encouragement.
  5. emailed to the user at the end of the game experience.
  6. texted (via SMS) to the user at the end of the game experience.
  7. any other custom condition.

Do you provide game localization services?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.

Long Term Working Relationship

We're always on the lookout for long-term clients, because we see this as an opportunity to build a long-lasting working relationship.

In order make our clients succeed, we typically go above and beyond to ensure that the delivered solution actually solves their business objectives.

Trusted brands working with MarketJS

Frequently asked questions

How much do you charge?

We typically charge a simple licensing fee and customization, depending on several factors such as business goal, scope of the customizations, duration of campaign, number of devices/users, etc. Please include as much detail as possible, into the Contact form at the end of this page.

Do you sell the source code of the game?

We typically do not sell raw source code. We are a solutions-based company. Hence, we shall customize and deliver the finished product to you. MarketJS will typically host the games, while your event team will plug the game link into your target device.

If you need to self-host, we can arrange for that as well.

In some cases, where further or complex development is needed on your side, we can discuss a source code licensing arrangement.

Is the collected data GDPR compliant?


Interesting solution! I have to pitch this to a client. Can you send me a white-labelled demo version in the meantime?

Please submit a request via the contact form below. Don't forget to add your company details.

What our clients say about us

"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

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