We developed a lead gen game for a snack manufacturer in Ireland. We created the game, microsite and also connected it to our leaderboard system.
Here’s a demo video of the game.
The objectives of this campaign are to:
We developed the rugby tackle game using our Game Reskin service.
Here’s a brief summary of our game modification:
Target audience: existing fans of the snack brand
Play as a rugby player wearing a green jersey. Your goal is to score touchdowns as many as you can without losing all your 3 lives.
You lose a life if an enemy team tackles or hits you. Earn a point for every touchdown.
The marketing raffle campaign ran for 3 months to promote the annual Six Nations Championship.
At the end of the campaign, a winner is selected from all registered players who played the game within the campaign period.
The winner gets a free trip for two to the six countries involved in the event.
The microsite URL was inserted into the brand's social media feeds.
A sample of the registration used in the game.
To learn more about lead gen games for marketing campaigns, contact us here.
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