Promoting Social Awareness Via HTML5 Games

7 min read

Promoting Social Awareness Via HTML5 Games

Games have the capacity to educate players and raise their social awareness in a fun and exciting manner. The interactive nature of games can help inform others through the use of gaming principles (such as point systems, competition, and quest rewards) that encourage participation and user engagement.

We helped an IT service organization launch a quiz game for human rights awareness and social responsibilities as part of their employee training program. For this project, we reskinned one of our educational HTML5 games to incorporate human rights concepts.

Promoting Social Awareness Via HTML5 Games

Game-based Learning

Game-based learning is a method used to help raise awareness of an important event or topic. It a very powerful tool for communicating ideas by adding game elements related to a specific topic. Learning is performed through educational games.

Teaching through educational games has been an established strategy in allowing learners to engage with the lesson. Since 2010, statistics show that at least 350 consumer brands, such as Adobe, NBC, Walgreens, Ford, and Southwest Airlines, have found success in integrating game-based learning into training and seminars.

Reskinning Games for Game-based Learning

Using game-based learning as a core strategy, we helped our client create a simple and effective way to teach players about Human Rights. The Millionaire Human Rights Quiz is a reskin of the Millionaire Quiz with a twist. Questions asked are exclusively about important concepts on the different human rights and international laws.

Here is a preview of how the game looks like:

Through a process called game reskinning, the core mechanics of Millionaire Quiz were adopted to make the Millionaire Human Rights Quiz game. This technique provides a cost-effective and reliable means of deploying social activist games to a target audience.

Recent studies show that using games has been a successful strategy in engaging target learners. Its success has shown a projected global market expected to grow from 4.91 billion US dollars in 2016 to 11.94 billion US dollars after three years.

Promoting Social Awareness Via HTML5 Games

HTML5 Games for Game-based Learning

Here are some of the reasons why HTML5 games should be used for game-based learning.

1. Motivates through Interactive Learning

HTML5 games are a visually appealing form of learning. It catches the attention of the audience and promotes learning through interactive strategies. Players are motivated to learn because of the rewards and progression system found in HTML5 games for learning.

2. Engages Players Effectively

Using HTML5 games provides the opportunity for teaching complex ideas in a simplified manner. Concepts can be divided into modules to allow better retention of information. In this way, even complex concepts can be learned within a few hours of gameplay of cognitive games.

Using visual stimulation, games help explain concepts that are sometimes too complex to understand using conventional teaching. Thus, the learning experienced by players through visual stimulation becomes more relevant and retainable.

3. Provides Monitorable and Immediate Feedback

Another advantage of using HTML5 games for learning is that it can collect information to monitor progress. Real-time and personalized reports can be implemented and generated. Immediate feedback allows players to know where they need to improve. It also helps them monitor their own performance and progress.

4. Promotes Skill Development

HTML5 games produce the results needed through a practical approach. Game-based learning allows players to practice or experience each lesson. As a result, players can develop new knowledge and skills through repetition or application.

Games as a Lead Generation tool

Lead generation is a feature made possible by HTML5 games. The interest generated by gamified advocacies for social awareness can be sustained through lead generation. Having a registration or contact form secures a way of generating potential supporters. Registered players can be compiled for purposes of finding aspiring donors and volunteers.

Promoting Social Awareness Via HTML5 Games


Developing HTML5 games for learning new and important concepts has been a milestone for us. Through a game reskin, we helped our clients in their campaign for human rights awareness in a more active and engaging way of learning.

We help people through games. Contact us to learn more about how you can [reskin our licensed HTML5 games]( section-contact) for learning and social awareness.

Lead Generation Untitled2 Brands Educational Games Quiz Untitled4

About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.

How to reach us

We can be reached at support at marketjs dot com.

What our clients say about us

"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

Interested? Request a free consultation

Our team shall be in touch within 12 hours.

Note: Please use your corporate email address. We currently do not accept inquiries from email providers.

     In order for MarketJS to respond to my inquiry, I agree to the Terms of Service and Privacy Policy of this website.
     I would like to subscribe to the MarketJS newsletter, for the latest games, case studies and products
Why subscribe to our newsletter? Thousands of executives and key decision-makers rely on our monthly newsletter for game ideas to boost their business.

  • - One of our subscribers (and client) captured over 500k USD worth of business from one game idea alone.
  • - Another subscriber (later turned long-term client) generated an ROI of 300% on their monthly ad spend. They spend 8 figures US dollars each month on paid user acquisition, hence new game ideas matter to them.
  • - Another subscriber (and also loyal customer), a publicly listed company with over 30,000 employees is using our monthly game ideas to motivate and encourage positive behavior throughout their organization.