In our previous article, we covered our experience with in-flight entertainment systems. This time, our HTML5 games have penetrated the ground transportation industry.
Our games are now running on the backseats of Uber cars in Egypt, covering up to 500,000 passengers per day.
We helped our client install tablets with pre-loaded content, such as games, videos, and articles, to Uber vehicles. Then, their tablets create a unique digital marketing channel that is directed towards passengers. Advertisers can build marketing campaigns and promotions through their entertainment systems.
The strategy is to captivate viewers within 6 minutes of the 25-minute average ride time. The content is designed to keep viewers entertained at the same time make advertisements effective.
As part of our client’s mission to provide highly engaging passenger experience, we licensed several of our HTML5 games to their tablets that are placed in the rear seats of Uber vehicles. We covered a wide variety of games, spanning multiple genres including action, adventure, cards, strategy and more. Here are a few of our games.
Like all onboard frameworks, technology and power are very limited. Entertainment systems are developed to fit into a vehicle’s operating system. With no additional plugins or apps to install, HTML5 technology is the ideal platform for in-ride / backseat games.
Usually, the commute time becomes an idle time for anyone traveling from one destination to another. Giving access to games helps passengers significantly improve their overall travel experience, regardless of how long their trip would take. But, how many passengers can potentially become their audience?
To estimate the marketing reach of in-ride games, let us analyze Uber's daily operation. In any given day, each vehicle can have at least 10 rides. Since there are 50 thousand Uber vehicles, that's half a million people playing these games per day.
That number is quite impressive for just a daily operation. This is why games are very effective tools for capturing passenger attention. Future plans may include deeper game experiences such as contests and prize giveaways.
One of the best ways to engage your audience is during their idle time. Passengers are always ready to try out their tablets. Uber Egypt has revolutionized the in-ride experience by helping passengers stay informed and entertained during a commute.
HTML5 games have become massively popular among transportation industries because of the value they bring to the passenger experience. After all, a happy passenger is the goal of every transportation company.
For inquiries, visit our contact page.
|HTML5 Games For Human Resource Management (HRM)|
|Brand Matching Games: Engaging On-site Visitors in Automotive Showroom Events|
|Mini-Game Localization For A Restaurant Franchise|
|NFT Marketing Games For Artists and Lifestyle Brands|
|Catch Falling Objects HTML5 Game For A Corporate Event|
|HTML5 Basketball Games To Promote A Snack Brand|
|Lead Gen Game for a Rugby Event|
|HTML5 Microsite Game: Running An Effective Competition With Leaderboards|
|HTML5 Pac Man Game For Corporate Virtual Events|
|Vertical flying HTML5 game for a smartphone brand|
|Endless Running Game For A Sneaker Brand|
|Fruit Slicing Game For Virtual Events|
|Santa Run, a Christmas HTML5 Game For Retail|
|HTML5 Game For A Frozen Pizza Brand|
|Coupon Codes As In-Game Rewards|
|Educational Games for 20 Million Students in the US|
|HTML5 Games for Non-Profit Events|
|Games on Hotel Tablets: Improving Room Service|
|Games As Online Competitions During The COVID-19 Pandemic|
|Lead Gen Games For The Sneaker Industry|
|Playable Ads For The Sneaker Industry|
|Advergames in the Insurance and Risk Management Industry|
|Interactive Trivia Games For Corporate Events|
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.