In our previous article, we covered our experience with in-flight entertainment systems. This time, our HTML5 games have penetrated the ground transportation industry.
Our games are now running on the backseats of Uber cars in Egypt, covering up to 500,000 passengers per day.
We helped our client install tablets with pre-loaded content, such as games, videos, and articles, to Uber vehicles. Then, their tablets create a unique digital marketing channel that is directed towards passengers. Advertisers can build marketing campaigns and promotions through their entertainment systems.
The strategy is to captivate viewers within 6 minutes of the 25-minute average ride time. The content is designed to keep viewers entertained at the same time make advertisements effective.
As part of our client’s mission to provide highly engaging passenger experience, we licensed several of our HTML5 games to their tablets that are placed in the rear seats of Uber vehicles. We covered a wide variety of games, spanning multiple genres including action, adventure, cards, strategy and more. Here are a few of our games.
Like all onboard frameworks, technology and power are very limited. Entertainment systems are developed to fit into a vehicle’s operating system. With no additional plugins or apps to install, HTML5 technology is the ideal platform for in-ride / backseat games.
Usually, the commute time becomes an idle time for anyone traveling from one destination to another. Giving access to games helps passengers significantly improve their overall travel experience, regardless of how long their trip would take. But, how many passengers can potentially become their audience?
To estimate the marketing reach of in-ride games, let us analyze Uber's daily operation. In any given day, each vehicle can have at least 10 rides. Since there are 50 thousand Uber vehicles, that's half a million people playing these games per day.
That number is quite impressive for just a daily operation. This is why games are very effective tools for capturing passenger attention. Future plans may include deeper game experiences such as contests and prize giveaways.
One of the best ways to engage your audience is during their idle time. Passengers are always ready to try out their tablets. Uber Egypt has revolutionized the in-ride experience by helping passengers stay informed and entertained during a commute.
HTML5 games have become massively popular among transportation industries because of the value they bring to the passenger experience. After all, a happy passenger is the goal of every transportation company.
For inquiries, visit our contact page.
|Games Portal Localization for Mobile Operators in Middle East||06-21-2018|
|HTML5 Games in Rear Seats of Taxis and Cars||04-10-2018|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers||03-06-2018|
|OSN On The Run: HTML5 Game for a TV Network||02-20-2018|
|Opera Browser HTML5 Games||02-07-2018|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand||02-02-2018|
|HTML5 Games Portal for Digicel||01-29-2018|
|A HTML5 Game Portal for MTN: A Mobile Network Operator||01-13-2018|
|Playable Ad to Promote a Free Lottery App||01-03-2018|
|Case Study: A Christmas HTML5 Game for Tradeweb||12-27-2017|
|Case Study: How Big is Your Heart game for Roswell Park||12-19-2017|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters||12-01-2017|
|HTML5 Game for Air Asia||11-30-2017|
|Pogo Contest for Brand New TV Animation||11-24-2017|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe||10-24-2017|
|HTML5 Card Game For Boost Mobile||10-20-2017|
|HTML5 Game for a Toyota Car Dealership Event||07-25-2017|
|HTML5 Game Portal for Dice.com Career Website||07-05-2017|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion||06-28-2017|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3||06-21-2017|
|Minions Banana Frenzy Game With Chiquita and Universal||06-09-2017|
|Building a HTML5 game to promote TV viewership||04-25-2017|
|Beat Bozza: HTML5 Game for Lead Generation||04-18-2017|
|Teen Titans Go! Food Fight!||04-10-2017|
|Working with Ford||02-24-2017|
|A Puzzle Game for a Global Healthcare Company||02-14-2017|
|Branding a Match 3 game with Warner Bros Flintstones||02-14-2017|
|The Tom and Jerry Show Cheese Run||02-14-2017|
|A Holiday Game for Wall Street||12-19-2016|
|A HTML5 game for IT Managers||12-14-2016|
|Thunderbirds Are Go: Moon Base Defence||09-26-2016|
|Thunderbirds Are Go: A high-speed chase game||09-12-2016|
|Angry Birds Coloring Book||08-29-2016|
|Ice Age Collision Course: Planet Pool||08-04-2016|
|Lino Grad: A HTML5 game built for a multi billion dollar food company||07-02-2016|
|Betadine Germ Smash: A HTML5 game||06-06-2016|
|Digital signage games in trains||05-30-2016|
|Toyota NHRA: A digital signage game built with HTML5||05-30-2016|
|A HTML5 puzzle game for Mercedes-Benz||05-03-2016|
|Tissot RBS 6 Nations Rugby Game||02-18-2016|
|Scooby Doo Mahjong||02-18-2016|
|A Plinko Game for Kia Motors||01-04-2016|
|Helping a global supermarket chain launch HTML5 games||11-15-2015|
|Thunderbirds Are Go: A HTML5 endless runner game||11-15-2015|
|Disney: Phineas and Ferb Backyard Defense||07-11-2015|
|Disney: Randy Cunningham Saves Norrisville High||07-11-2015|
|American Honey: Escape the Office||03-04-2015|
|Doraemon Gadget Rush||03-01-2015|
|Budlight Beer Bottle Cap Game||02-26-2015|
|HTML5 and Kinect for Instant Win Games||01-12-2015|