In-flight entertainment (IFE) has become an integral part of modern airline services due to the unique quality experience and comfort it provides to passengers. Flights have elaborate entertainment selection ranging from music and dining lounges to the commonly-seen seatback screens. Music, movies, games, e-books, and other forms of entertainment can be found in a single device attached to the back of the seat.
We’ve helped a millennial-centric airline company in launching their IFE games to attract a younger generation of travelers. Since utilizing a personalized seatback screen for every passenger is costly to implement and maintain, we used a simpler solution: a Bring-Your-Own-Device (BYOD) system.
Business models for IFE are currently focused on the use of seatback screens provided in every seat of airline carriers. These screens provide additional leisure-related airline services to customers for a small fee in exchange for a wide array of choices. Even though these devices offer customizable experience to customers, they have also become a burden to many airline companies due to their high capital expenditure.
Now, airline companies are aiming to remove the seatback screens in favor of the Bring Your Own Device (BYOD) model for IFEs. Coincidentally, the rise of Wi-Fi services in flights has provided an added opportunity for what is called a Wireless in-flight entertainment (W-IFE) that can both be cheaper and more accessible to frequent flyers. With these changes, HTML5 games are seen to be the most accessible solution for airlines to provide premium games to their clients.
Games are an effective pastime activity during flights. The interactive and challenging aspect of a HTML5 game as an airline service makes players enjoy the long flight ahead of them. Compared to an e-magazine, movie or song, games provide a 2-way interaction, resulting in a more immersive airline service experience.
HTML5 games improve In-flight Entertainment through the following benefits:
1. Monetizes additional services
Using HTML5 games for in-flight entertainment serves as an additional source of revenue for flights. Passengers can now play games by ordering a premium flight package. With IFE expected to grow by 16.4% within an eight-year forecast, there are several opportunities to monetize this airline service using reliable technology such as HTML5.
The millennial-centric airline we had worked with currently operates over 10 planes with an average of 200 passengers per aircraft and aims to offer 200+ flights a week. That’s a potential market size of more than 2 million millennial passengers each year.
2. A rich catalog of games and apps
Games, in general, offer a unique and widely-accepted form of leisure to have fun, unwind, and relax. Different genres of games allow all passengers to play their preference.
Besides white label games, we have also started offering branded game experiences to passengers. An example includes Oddbods, a very popular animation brand with 3.6 billion views on Youtube, with fans from all around the world.
We find that branded game experiences tend to be more engaging and fulfilling, especially to the audience that knows them.
In addition to games, we are also helping clients deploy wellness and mindfulness related apps. These apps help passengers relax during their flight and improve their well-being.
3. Maintains a lightweight platform
Like all onboard frameworks, technology and power have limitations. Entertainment systems are developed to fit into an aircraft’s operating system. HTML5 technology works best as it does not require additional plugins or apps, making it the ideal platform for IFE games.
HTML5 games are also perfect for a BYOD platform as they can fit any device and web browser used by passengers. These games require minimal file sizes and power consumption to work. And most of all, they only require one device (the IFE box) to maintain instead of thousands of seatback screens in an aircraft.
HTML5 games allow airline passengers to enjoy interactive entertainment without any worries resulting in a highly positive brand experience. Airline companies should greatly benefit from HTML5 games for their reliable but less costly implementation. HTML5 technology minimizes compatibility issues in IFE systems, especially in BYOD business models which rely on a passenger’s device.
Interested in using HTML5 games in IFE systems? Contact us today.
|NFT Marketing Games For Artists and Lifestyle Brands|
|Catch Falling Objects HTML5 Game For A Corporate Event|
|HTML5 Basketball Games To Promote A Snack Brand|
|Lead Gen Game for a Rugby Event|
|HTML5 Microsite Game: Running An Effective Competition With Leaderboards|
|HTML5 Pac Man Game For Corporate Virtual Events|
|Vertical flying HTML5 game for a smartphone brand|
|Endless Running Game For A Sneaker Brand|
|Fruit Slicing Game For Virtual Events|
|Santa Run, a Christmas HTML5 Game For Retail|
|HTML5 Game For A Frozen Pizza Brand|
|Coupon Codes As In-Game Rewards|
|Educational Games for 20 Million Students in the US|
|HTML5 Games for Non-Profit Events|
|Games on Hotel Tablets: Improving Room Service|
|Games As Online Competitions During The COVID-19 Pandemic|
|Lead Gen Games For The Sneaker Industry|
|Playable Ads For The Sneaker Industry|
|Advergames in the Insurance and Risk Management Industry|
|Interactive Trivia Games For Corporate Events|
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
|HTML5 Games Portal for Digicel|
|A HTML5 Game Portal for MTN: A Mobile Network Operator|
|Playable Ad to Promote a Free Lottery App|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.