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Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry

Jun 09, 2023
4 minute read

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Gamification in the healthcare and pharmaceutical industries is on the rise.

Games are typically used to promote awareness on viral diseases (timely due to the COVID-19 coronavirus outbreak), cancer awareness, healthcare worker training, digital therapeutics, and prescription adherence.

In conjunction with a campaign for the African Cup of Nations and Gilead Sciences, we helped our client to develop a penalty kick game to promote awareness of Hepatitis B and C.

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Campaign Goals

The health awareness campaign, officially known as Kick the Virus, was launched during the 2019 African Cup of Nations (AFCON 2019) games to attract a large number of football fans and supporters. Here is a summary of our goals.

a) Promote Hepatitis B and C awareness using the influence of football

b) Engage African Cup viewers and attendees during the tournaments, which included

  • Estimated 900,000 attendees
  • Estimated 800 million tv viewers

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Bespoke Game Solution

We developed a bespoke game for the Kick the Virus campaign using one of our ready-made game engines.

Original Game Engine: Penalty Kick

Gameplay: Avoid defenders and swipe the ball towards the goal

New Game: Kick Virus B & C

Campaign Name: Kick the Virus, includes microsite and outdoor events

Campaign Duration: developed for the 2019 African Cup Of Nations tournament

Rebranding Tasks, co-shared with our client:

  • Changed Penalty Kick name to Kick Virus B & C
  • Changed color theme to match AFCON’s theme
  • Changed soccer players to match the local culture requirements
  • Replaced background music

Tailor-made Parts in the Game, co-produced with our client:

  • Unique Introductory Page to feature Gilead Sciences and CAF
  • New End Card that includes a Did you know section for Hepatitis B and C awareness
  • A Did you know section which displays healthcare information in random order
  • Several game elements, such as defenders and goalies, were redesigned to match AFCON’s campaign image
  • Modified game resolution to fit into the campaign microsite

Demo Video

Here’s a short demo of the bespoke game.

Related case studies on pharma games

Check out our Betadine Germ Smash case study, to learn how Betadine, a global healthcare brand gamified the launch of their new product.

Bespoke Games for any Business

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