Case Study - Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry
Gamification in the healthcare and pharmaceutical industries is on the rise.
Games are typically used to promote awareness on viral diseases (timely due to the COVID-19 coronavirus outbreak), cancer awareness, healthcare worker training, digital therapeutics, and prescription adherence.
In conjunction with a campaign for the African Cup of Nations and Gilead Sciences, we helped our client to develop a penalty kick game to promote awareness of Hepatitis B and C.
Campaign Goals
The health awareness campaign, officially known as Kick the Virus, was launched during the 2019 African Cup of Nations (AFCON 2019) games to attract a large number of football fans and supporters. Here is a summary of our goals.
a) Promote Hepatitis B and C awareness using the influence of football
b) Engage African Cup viewers and attendees during the tournaments, which included
- Estimated 900,000 attendees
- Estimated 800 million tv viewers
Bespoke Game Solution
We developed a bespoke game for the Kick the Virus campaign using one of our ready-made game engines.
Original Game Engine: Penalty Kick
Gameplay: Avoid defenders and swipe the ball towards the goal
New Game: Kick Virus B & C
Campaign Name: Kick the Virus, includes microsite and outdoor events
Campaign Duration: developed for the 2019 African Cup Of Nations tournament
Rebranding Tasks, co-shared with our client:
- Changed Penalty Kick name to Kick Virus B & C
- Changed color theme to match AFCON’s theme
- Changed soccer players to match the local culture requirements
- Replaced background music
Tailor-made Parts in the Game, co-produced with our client:
- Unique Introductory Page to feature Gilead Sciences and CAF
- New End Card that includes a Did you know section for Hepatitis B and C awareness
- A Did you know section which displays healthcare information in random order
- Several game elements, such as defenders and goalies, were redesigned to match AFCON’s campaign image
- Modified game resolution to fit into the campaign microsite
Demo Video
Here’s a short demo of the bespoke game.
Related case studies on pharma games
Check out our Betadine Germ Smash case study, to learn how Betadine, a global healthcare brand gamified the launch of their new product.
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