Gamification in the healthcare and pharmaceutical industries is on the rise.
Games are typically used to promote awareness on viral diseases (timely due to the COVID-19 coronavirus outbreak), cancer awareness, healthcare worker training, digital therapeutics, and prescription adherence.
In conjunction with a campaign for the African Cup of Nations and Gilead Sciences, we helped our client to develop a penalty kick game to promote awareness of Hepatitis B and C.
The health awareness campaign, officially known as Kick the Virus, was launched during the 2019 African Cup of Nations (AFCON 2019) games to attract a large number of football fans and supporters. Here is a summary of our goals.
a) Promote Hepatitis B and C awareness using the influence of football
b) Engage African Cup viewers and attendees during the tournaments, which included
We developed a bespoke game for the Kick the Virus campaign using one of our ready-made game engines.
Original Game Engine: Penalty Kick
Gameplay: Avoid defenders and swipe the ball towards the goal
New Game: Kick Virus B & C
Campaign Name: Kick the Virus, includes microsite and outdoor events
Campaign Duration: developed for the 2019 African Cup Of Nations tournament
Rebranding Tasks, co-shared with our client:
Tailor-made Parts in the Game, co-produced with our client:
Here’s a short demo of the bespoke game.
Check out our Betadine Germ Smash case study, to learn how Betadine, a global healthcare brand gamified the launch of their new product.
Bespoke games and apps are tailor-made for any purpose and function. Request for a free consultation to learn more.
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