Betadine, a global healthcare brand recently launched a really fun casual game, where players get to battle germs inside the human body. The player acts as the hero inside a human body, where he tries to defend his base against marauding germs. He receives advice from Caroline, who's running communications and intelligence. Caroline is based on Caroline Wozniacki, Betadine's latest brand ambassador. She is a top pro tennis player and former No.1 on the Womens Tennis Association (WTA)
Players are exposed to various germ threats and taught how to combat them using the appropriate Betadine product. For each germ destroyed, players gain points and experience to purchase more powerful weapons.
The goal is to provide entertainment to users, as well as educate them about using Betadine's suite of anti-bacterial products.
Figure 1 - The game running on an iPad
The game works on smartphones, tablets, desktops and laptop devices. It's delivered via a web link and automatically resizes to fit the screen it's in.
The game is based on one of our top HTML5 game titles, Rabbit Zombie Defense. The graphics were rebranded to provide an entire new look and storyline.
HTML5 is the technology of choice due to portability, development speed and ease of use. Having a ready-made game shortened the development time considerably.
If you're interested to launch a rebranded (reskinned) game, please read this page for more details.
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