Toyota NHRA - A digital signage game built with HTML5

4 min read

Toyota NHRA - A digital signage game built with HTML5

We recently built a digital signage game for Toyota, in conjunction with the annual NHRA Drag Racing event.

Toyota, a proud sponsor of the event, wanted a game on a digital signage that visitors could interact and have fun with in their booth. We designed a simple race game that players can go head to head with, via simple controls.

The setup consists of the digital signage, a big computer screen built into a box. Two players step up to the podium and receive one tablet device each. The tablets are connected to the digital signage via a Chromecast device.

Players get to choose up to 5 different, 3D-like race cars on the tablets.

Once ready, both players wait for the cue on the large screen. The lights will go from white, to orange, to finally, green. The player with the fastest reaction time to hit the ‘Go’ button on their tablet will speed up and win the race. Spectators witness the winning car overtaking the slower car.


Toyota NHRA - A digital signage game built with HTML5

Figure 1 - Both cars at the starting line

Toyota NHRA - A digital signage game built with HTML5

Figure 2 - The winning car’s parachute deployed, in typical NHRA fashion

The winner gets her car and name displayed on the end screen. A special prize is also awarded by the booth representative.

Toyota NHRA - A digital signage game built with HTML5

Figure 3 - The winning stats shown by the user. It appears that player2 did not finish the race.

Toyota NHRA - A digital signage game built with HTML5

Figure 4 - A muscle car being reviewed by the player on the tablet device. It’s big, heavy and powerful, but requires a longer startup time.

Toyota NHRA - A digital signage game built with HTML5

Figure 5 - A thin lean and fuel efficient car. It’s perfect to counterbalance the muscle car.

Toyota NHRA - A digital signage game built with HTML5

Figure 6 - How it looks like in the development lab. The large screen represents the digital signage, while the tablets represent what the booth visitors get to hold in the end. Notice the absense of wires, due to the added benefit of the Chromecast connectivity.


HTML5 is the perfect solution for digital signage games because of their portability, speed in development and overall cost-effectiveness for marketing campaigns.

If you’re interested to learn more about custom developed games, please contact us


If you’re still not convinced, listen to this podcast episode where we talk about using leadgen games to generate millions of dollars of additional sales. The example is from Tesla motors.

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