We recently built a digital signage game for Toyota, in conjunction with the annual NHRA Drag Racing event.
Toyota, a proud sponsor of the event, wanted a game on a digital signage that visitors could interact and have fun with in their booth. We designed a simple race game that players can go head to head with, via simple controls.
The setup consists of the digital signage, a big computer screen built into a box. Two players step up to the podium and receive one tablet device each. The tablets are connected to the digital signage via a Chromecast device.
Players get to choose up to 5 different, 3D-like race cars on the tablets.
Once ready, both players wait for the cue on the large screen. The lights will go from white, to orange, to finally, green. The player with the fastest reaction time to hit the 'Go' button on their tablet will speed up and win the race. Spectators witness the winning car overtaking the slower car.
Figure 1 - Both cars at the starting line
Figure 2 - The winning car's parachute deployed, in typical NHRA fashion
The winner gets her car and name displayed on the end screen. A special prize is also awarded by the booth representative.
Figure 3 - The winning stats shown by the user. It appears that player2 did not finish the race.
Figure 4 - A muscle car being reviewed by the player on the tablet device. It's big, heavy and powerful, but requires a longer startup time.
Figure 5 - A thin lean and fuel efficient car. It's perfect to counterbalance the muscle car.
Figure 6 - How it looks like in the development lab. The large screen represents the digital signage, while the tablets represent what the booth visitors get to hold in the end. Notice the absense of wires, due to the added benefit of the Chromecast connectivity.
HTML5 is the perfect solution for digital signage games because of their portability, speed in development and overall cost-effectiveness for marketing campaigns.
If you're interested to learn more about custom developed games, please contact us
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe||10-24-2017|
|HTML5 Card Game For Boost Mobile||10-20-2017|
|3D HTML5 Game for Oreo's Outdoor Promotional Event||09-06-2017|
|HTML5 Game for the Oreo Wonder Vault Ad Campaign||08-31-2017|
|HTML5 Game for a Toyota Car Dealership Event||07-25-2017|
|HTML5 Game Portal for Dice.com Career Website||07-05-2017|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion||06-28-2017|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3||06-21-2017|
|Minions Banana Frenzy Game With Chiquita and Universal||06-09-2017|
|Building a HTML5 game to promote TV viewership||04-25-2017|
|Beat Bozza: HTML5 Game for Lead Generation||04-18-2017|
|Teen Titans Go! Food Fight!||04-10-2017|
|Working with Ford||02-24-2017|
|A Puzzle Game for a Global Healthcare Company||02-14-2017|
|Branding a Match 3 game with Warner Bros Flintstones||02-14-2017|
|The Tom and Jerry Show Cheese Run||02-14-2017|
|A Holiday Game for Wall Street||12-19-2016|
|A HTML5 game for IT Managers||12-14-2016|
|Thunderbirds Are Go: Moon Base Defence||09-26-2016|
|Thunderbirds Are Go: A high-speed chase game||09-12-2016|
|Angry Birds Coloring Book||08-29-2016|
|Ice Age Collision Course: Planet Pool||08-04-2016|
|Lino Grad: A HTML5 game built for a multi billion dollar food company||07-02-2016|
|Betadine Germ Smash: A HTML5 game||06-06-2016|
|Digital signage games in trains||05-30-2016|
|Toyota NHRA: A digital signage game built with HTML5||05-30-2016|
|A HTML5 puzzle game for Mercedes-Benz||05-03-2016|
|Tissot RBS 6 Nations Rugby Game||02-18-2016|
|Scooby Doo Mahjong||02-18-2016|
|A Plinko Game for Kia Motors||01-04-2016|
|Helping a global supermarket chain launch HTML5 games||11-15-2015|
|Thunderbirds Are Go: A HTML5 endless runner game||11-15-2015|
|Disney: Phineas and Ferb Backyard Defense||07-11-2015|
|Disney: Randy Cunningham Saves Norrisville High||07-11-2015|
|American Honey: Escape the Office||03-04-2015|
|Doraemon Gadget Rush||03-01-2015|
|Budlight Beer Bottle Cap Game||02-26-2015|
|HTML5 and Kinect for Instant Win Games||01-12-2015|
|Sunny Boy Chimney Challenge: a christmas HTML5 game||12-07-2014|
|Pest Detective: an educational game built with HTML5||10-22-2014|
|Taiwanese Cultural Event: a game built with HTML5||10-11-2014|
|Green Monday: a shopping game built in HTML5||10-11-2014|
|AT&T Match 3 Memory Game built with HTML5 in 3 days||10-06-2014|
|Sort The Bugs: A Kids Educational Game||09-23-2014|
|Cupcake Vineyards: a wine app built with HTML5||06-10-2014|
|Citibank and Hilton Hotels Match3 Memory Game||06-10-2014|
|FIFA Coca-Cola® Chrome App: built with HTML5||05-07-2014|
|Tic Tac Mints: a marketing experience built with HTML5||04-15-2014|
|Click and Match: a HTML5 Valentine's day dating web-app||01-30-2014|
|Guess the Artist, a HTML5 quiz game with Electrolux||01-19-2014|