Reskin Games for Food and Beverage Industry

8 min read

Reskin Games for Food and Beverage Industry

We recently worked with a Food and Beverage (F&B) brand in the United States to develop a game called “Bubble Popper” as part of their digital campaign for brand discovery and customer retention. Our goal for this project was to provide a cost-efficient platform that not only represents the brand but also attracts interest from consumers.

Reskin Games for Food and Beverage Industry

Gameplay

Bubble Popper is a classic arcade-style match-3 puzzle game that involves shooting down clusters of bubbles. Each level features a unique challenge that can be solved using different strategies.

Here is a preview of the game:

The objective is to clear all the bubbles in each level by combining three or more bubbles of the same color to make them pop. Players can also swap the bubble loaded onto the shooter with the one in the bucket. The catch? Players only have limited ammo as shown by the number in the wooden sign.

Reskin Games for Food and Beverage Industry

Reskinning Games for Promotion

To build Bubble Popper, we made a game reskin from one of our game engines called Monkey Bubble Shooter. We replaced the original graphics and audio to match the client’s brand and make the new game more appealing to their target audience.

The original game mechanics were also modified to improve player engagement. The new mechanics include unlockable rewards such as the brand’s iconic bottle cap skins for each completed level.

Integrating Rewards to Reskinned Games

Gamification, or the process of adding game elements and principles, is a key tool used by modern-day brands to boost user engagement and attract new customers to a product or service. One of the best ways to utilize this strategy is to combine it with a rewards system where players are incentivized with prizes for participating.

Reskin Games for Food and Beverage Industry

In the case of Bubble Popper, players must enter access codes found under the bottle caps of our client’s products in order to play the game and unlock rewards. This rewards system not only attracts website visitors but also encourages brand loyalty through actual sales.

Reskin Games for Food and Beverage Industry

HTML5 Games for the Food and Beverage Industry

Bubble Popper is built using HTML5 technology—the current standard for creating web pages and web applications. Here are 3 reasons why HTML5 games can support marketing strategies in the food and beverage industry:

1. Attracts customers to a website

According to research conducted by the Content Marketing Institute, games and rewards are most effective for promoting brand awareness and discovery. Likewise, interactive content is 80% more effective in capturing customer attention as compared to traditional marketing strategies.

Trends show that buyers prefer interacting with a brand first before making a purchase. HTML5 games can help bridge this gap between brands and customers.

2. Converts views and gameplay hours into sales

One important aspect of the food and beverage industry is that it relies heavily on customer experience, such as product taste or restaurant ambiance. Whether it’s a product or service, people spend money on a quality experience.

This is where the use of branded games comes in. Modern marketers have utilized game reskinning to capture a brand essence and compress it into a tiny app, where everyone can have a brief experience about the brand.

Bubble Popper generates brand interest because of its rewards system experience. As previously explained, players must have access codes in order to play and win prizes.

This setup creates a need for players to buy our client’s products from supermarkets and stores. In short, players spend retail money for the experience of playing a digital game, to win prizes. For that reason, the game not only increases web traffic but also converts into sales.

3. Enables reliable lead generation

The fun and engaging nature of games and prizes motivate players to register with accurate information. After all, players can’t claim prizes or rewards using fake accounts. This way, the leads generated from HTML5 games are highly reliable. This type of lead generation immediately creates an impact on marketing promotions since all of them are done accurately and voluntarily.

Game Reskin Podcast

Listen to our podcast, where we break down a reskin project featuring a beverage company.

Making Brands more Appealing to Customers

In the food and beverage industry, customers want to know more about a brand before making any purchase. This is the very reason why brands should engage their audience. Gamification helps convince buyers by providing a positive brand experience. Satisfied players often become loyal customers.

To learn more about how you can use HTML5 games as interactive content, check out our game reskin services today.



Marketing Lead Generation Supermarket Cartoons Puzzle

About our case studies


MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.



About MarketJS


MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.


How to reach us

We can be reached at support at marketjs dot com.

What our clients say about us


"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America


Interested? Request a free consultation

Our team shall be in touch within 12 hours.





Note: Please use your corporate email address. We currently do not accept inquiries from gmail.com/yahoo.com/free email providers.



     In order for MarketJS to respond to my inquiry, I agree to the Terms of Service and Privacy Policy of this website.
     I would like to subscribe to the MarketJS newsletter, for the latest games, case studies and products
Why subscribe to our newsletter? Thousands of executives and key decision-makers rely on our monthly newsletter for game ideas to boost their business.

  • - One of our subscribers (and client) captured over 500k USD worth of business from one game idea alone.
  • - Another subscriber (later turned long-term client) generated an ROI of 300% on their monthly ad spend. They spend 8 figures US dollars each month on paid user acquisition, hence new game ideas matter to them.
  • - Another subscriber (and also loyal customer), a publicly listed company with over 30,000 employees is using our monthly game ideas to motivate and encourage positive behavior throughout their organization.