France-based company MarketLuck needed a new ad campaign to drive engagement and increase the user-base of their popular Bravoloto app. A new playable ad was the perfect solution to meet their goals. Using HTML5 technology, we helped build the interactive interstitial ad unit to engage and convert their target mobile users.
Bravoloto is a free to play lottery app downloadable from the Google Play Store and iTunes App Store. Its availability is currently limited to certain European countries.
It works through a marketing model that gives users “grids” in exchange for watching advertisements. A grid consists of numbers and zodiac symbols that players select from to create a lottery entry.
Regular draws are held twice weekly, while special draws with larger jackpots are held a few times a year, all under the supervision of a bailiff. Cash and other prizes (e.g. discount coupons from sponsors) are at stake.
For the Bravoloto ad campaign, we built an interactive ad unit that captures the excitement that players feel when they enter into a lottery.
The playable ad goes like this:
The video below shows the playable ad in action:
Playable ads give users a snippet or mini experience of an app. This allows them to try the product even before reading the app description or user reviews.
As such, playables have several key advantages over static displays, videos or other ad formats. Among these are:
Playable ads are revolutionizing the digital advertising industry. They let users experience an app before installing it. This makes the ad more effective at engaging users, acquiring high value users, and providing more powerful data to assess ad performance.
We are happy to have helped MarketLuck develop a HTML5 playable ad to promote their free lottery app Bravoloto. The French company is among the notable app developers and publishers who are recognizing the benefits of using interactive ads to boost user engagement.
If you want to benefit from the advantages of using playable ads, don’t hesitate to contact us now. Our team of experts is here to help build the perfect playable ad for your next campaign!
If you're still not convinced, listen to this podcast episode about playable ads, and why it's the 4th dimension of advertising.
|Playable Ads For Brands||03-25-2019|
|Reskin Games for Food and Beverage Industry||10-29-2018|
|HTML5 Games For In-flight Entertainment (IFE) Systems||10-22-2018|
|HTML5 Games for Outdoor Camping Business||09-21-2018|
|Game Reskin for Data Center Companies||09-18-2018|
|HTML5 Game For The Automotive Industry||09-11-2018|
|HTML5 Games For Senior and Elderly Care||08-28-2018|
|HTML5 Millionaire Quiz Game for 11 million followers||08-17-2018|
|SMS Subscription for HTML5 Games Portal||07-27-2018|
|Games Portal Localization for Mobile Operators in Middle East||06-21-2018|
|HTML5 Games in Rear Seats of Taxis and Cars||04-10-2018|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers||03-06-2018|
|OSN On The Run: HTML5 Game for a TV Network||02-20-2018|
|Opera Browser HTML5 Games||02-07-2018|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand||02-02-2018|
|HTML5 Games Portal for Digicel||01-29-2018|
|A HTML5 Game Portal for MTN: A Mobile Network Operator||01-13-2018|
|Playable Ad to Promote a Free Lottery App||01-03-2018|
|Case Study: A Christmas HTML5 Game for Tradeweb||12-27-2017|
|Case Study: How Big is Your Heart game for Roswell Park||12-19-2017|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters||12-01-2017|
|HTML5 Game for Air Asia||11-30-2017|
|Pogo Contest for Brand New TV Animation||11-24-2017|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe||10-24-2017|
|HTML5 Card Game For Boost Mobile||10-20-2017|
|HTML5 Game for a Toyota Car Dealership Event||07-25-2017|
|HTML5 Game Portal for Dice.com Career Website||07-05-2017|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion||06-28-2017|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3||06-21-2017|
|Minions Banana Frenzy Game With Chiquita and Universal||06-09-2017|
|Building a HTML5 game to promote TV viewership||04-25-2017|
|Beat Bozza: HTML5 Game for Lead Generation||04-18-2017|
|Teen Titans Go! Food Fight!||04-10-2017|
|Working with Ford||02-24-2017|
|A Puzzle Game for a Global Healthcare Company||02-14-2017|
|Branding a Match 3 game with Warner Bros Flintstones||02-14-2017|
|The Tom and Jerry Show Cheese Run||02-14-2017|
|A Holiday Game for Wall Street||12-19-2016|
|A HTML5 game for IT Managers||12-14-2016|
|Thunderbirds Are Go: Moon Base Defence||09-26-2016|
|Thunderbirds Are Go: A high-speed chase game||09-12-2016|
|Angry Birds Coloring Book||08-29-2016|
|Ice Age Collision Course: Planet Pool||08-04-2016|
|Lino Grad: A HTML5 game built for a multi billion dollar food company||07-02-2016|
|Betadine Germ Smash: A HTML5 game||06-06-2016|
|Digital signage games in trains||05-30-2016|
|Toyota NHRA: A digital signage game built with HTML5||05-30-2016|
|A HTML5 puzzle game for Mercedes-Benz||05-03-2016|
|Tissot RBS 6 Nations Rugby Game||02-18-2016|
|Scooby Doo Mahjong||02-18-2016|