France-based company MarketLuck needed a new ad campaign to drive engagement and increase the user-base of their popular Bravoloto app. A new playable ad was the perfect solution to meet their goals. Using HTML5 technology, we helped build the interactive interstitial ad unit to engage and convert their target mobile users.
Bravoloto is a free to play lottery app downloadable from the Google Play Store and iTunes App Store. Its availability is currently limited to certain European countries.
It works through a marketing model that gives users “grids” in exchange for watching advertisements. A grid consists of numbers and zodiac symbols that players select from to create a lottery entry.
Regular draws are held twice weekly, while special draws with larger jackpots are held a few times a year, all under the supervision of a bailiff. Cash and other prizes (e.g. discount coupons from sponsors) are at stake.
For the Bravoloto ad campaign, we built an interactive ad unit that captures the excitement that players feel when they enter into a lottery.
The playable ad goes like this:
The video below shows the playable ad in action:
Playable ads give users a snippet or mini experience of an app. This allows them to try the product even before reading the app description or user reviews.
As such, playables have several key advantages over static displays, videos or other ad formats. Among these are:
Playable ads are revolutionizing the digital advertising industry. They let users experience an app before installing it. This makes the ad more effective at engaging users, acquiring high value users, and providing more powerful data to assess ad performance.
We are happy to have helped MarketLuck develop a HTML5 playable ad to promote their free lottery app Bravoloto. The French company is among the notable app developers and publishers who are recognizing the benefits of using interactive ads to boost user engagement.
If you want to benefit from the advantages of using playable ads, don’t hesitate to contact us now. Our team of experts is here to help build the perfect playable ad for your next campaign!
If you're still not convinced, listen to this podcast episode about playable ads, and why it's the 4th dimension of advertising.
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"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
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