Via our strong network of partners, we had the opportunity to collaborate with OneAnimation, a renowned 3D animation studio, to produce a fun HTML5 game.
The concept of a claw crane has always fascinated us. There's something about operating a robotic crane at the arcade that stuck with us during childhood. The ability to pick up a toy by operating a joystick and pressing a few buttons, gave everyone intrinsic satisfaction. As a child, I remembered being able to cherry-pick the coolest toy, and take it home at the end of the day.
We've done a bunch of research on claw crane games, but none seemed to work on mobile and web. Something had to be done! We decided to embark on creating a HTML5 game with a claw crane concept.
Oddbods comes with a suite of cute, cuddly characters with unique behaviors. If there was a brand that would be successful with plush toys, this would be it. We thought it would be a fun idea, if the Oddbod himself is operating the toy crane, picking out fellow Oddbod plush toys. Meta in a way, but fun.
To start off, we had to keep the gameplay simple for a casual audience. We simulated a robotic crane moving left and right. The user had to tap on the screen, at the right moment to lower the arm of the crane. With precise timing, the user will be able to pick the toy they wanted, granting them additional points.
We then added different Oddbods in 3 seperate rows within the arcade machine. As a bonus, we added wildcard boxes in the game.
The goal of the game, is for the user to collect as many similar-looking Oddbod plush toys as possible, within 60 seconds. At the end, total points are calculated based on how many correct toys were picked up, together with the wildcard bonuses.
We also built a leaderboard system using our MarketJS API, to accomondate player high scores, giving the game a social element. We also integrated Facebook shares and "Like" boxes in strategic places within the game.
Here are some screenshots:
Figure 1: The selection page, displaying all 7 Oddbods for the player to choose as their toy crane operator.
Figure 2: The yellow Oddbod above is called Bubbles. He's operating the toy crane, and picking up a version of himself ( the plush toy). The user gets extra points for collecting the correct toy
Figure 3: The red Oddbod is Fuse. He's always angry at anything for no good reason, which makes it very cute.
As always, we employ the mantra of "build once, deploy everywhere". Our HTML5 games are also playable from within mobile apps, within the WebView element and regular native web browsers of iOS and Android devices. Here are a few screenshots:
Figure 4 - Bubbles the Oddbod attempting to zero in on a plush toy
The game was a success, allowing millions of users to access a branded game. Distribution channels include social media websites and partner portals. Our analytics showed average playtimes of over 10 minutes per session.
To inquire more about the game, view a demo, or request a quote for a similar project, please contact us.
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
|HTML5 Games Portal for Digicel|
|A HTML5 Game Portal for MTN: A Mobile Network Operator|
|Playable Ad to Promote a Free Lottery App|
|Case Study: A Christmas HTML5 Game for Tradeweb|
|Case Study: How Big is Your Heart game for Roswell Park|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters|
|HTML5 Game for Air Asia|
|Pogo Contest for Brand New TV Animation|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe|
|HTML5 Card Game For Boost Mobile|
|HTML5 Game for a Toyota Car Dealership Event|
|HTML5 Game Portal for Dice.com Career Website|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3|
|Minions Banana Frenzy Game With Chiquita and Universal|
|Building a HTML5 game to promote TV viewership|
|Beat Bozza: HTML5 Game for Lead Generation|
|Teen Titans Go! Food Fight!|
|Working with Ford|
|A Puzzle Game for a Global Healthcare Company|
|Branding a Match 3 game with Warner Bros Flintstones|
|The Tom and Jerry Show Cheese Run|
|A Holiday Game for Wall Street|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.