This is the second part of the story of how we built HTML5 games for Chiquita Brands International and Universal Pictures. Multinational fruit company Chiquita is the largest producer and distributor of bananas in the world.
Chiquita and Universal have partnered in a marketing campaign for the upcoming film Despicable Me 3. The global campaign hinges on collecting Despicable Me 3 stickers from Chiquita bananas, and gives participants chances to win prizes.
The online games were launched on the official website of the Chiquita and Despicable Me 3 co-marketing venture.
In the previous case study, we outlined our experience in developing one of these games, a fruit-slicing game called Banana Frenzy.
Minions Banana Hop falls under the endless runner game genre. As such, the objective of the player is to go as far as possible–down a mountain slope in this case–without any time limit imposed.
The player controls the character, a one-eyed Minion, by tapping on the left or right side of the screen (or pressing the corresponding keyboard arrow keys). Speed is important, since the character dies if the continuously moving game screen catches up with it.
Along the way, the player will encounter various objects that make gameplay more interesting as well as challenging.
Below is a video of the game in action:
We employed a reskinning technique similar to the development process to create Banana Frenzy. Reskinning (sometimes called rebranding) is a widely used method in the game development industry. It helps minimize turnaround time and production cost.
For Minions Banana Hop, we used the game engine of an existing game that is available for licensing and rebranding. We worked closely with the clients and did extensive research to make sure we incorporate the sensory elements that are essential to their brand.
Interactivity is a key ingredient for a successful digital marketing campaign. Games are a perfect way to add a dash of fun and interactive engagement for visitors to your campaign website.
The HTML5 game engine we use is perfect for building cross-platform and highly portable games for websites and portals. Users get a clutter-free experience as they get to instantly play the game right on the webpage, without downloading it from an app store or updating any plugins like Flash.
Our creative journey to provide the best web games for Chiquita and Universal Studios has been very fulfilling.
The HTML5 framework is truly a remarkable technology that allows the development of cross-platform games of superior quality. This at a fraction of the time and budget involved in producing a comparable game with other technology.
We were truly inspired by this client and the many users who have enjoyed and are enjoying the games we built for them.
If you have questions about building HTML5 games for your brand and marketing campaign, feel free to contact us.
|HTML5 Games for Retail Businesses||08-08-2019|
|Game Reskin With Youtube Influencers||06-12-2019|
|Playable Ads For Brands||03-25-2019|
|Reskin Games for Food and Beverage Industry||10-29-2018|
|HTML5 Games For In-flight Entertainment (IFE) Systems||10-22-2018|
|HTML5 Games for Outdoor Camping Business||09-21-2018|
|Game Reskin for Data Center Companies||09-18-2018|
|HTML5 Game For The Automotive Industry||09-11-2018|
|HTML5 Games For Senior and Elderly Care||08-28-2018|
|HTML5 Millionaire Quiz Game for 11 million followers||08-17-2018|
|SMS Subscription for HTML5 Games Portal||07-27-2018|
|Games Portal Localization for Mobile Operators in Middle East||06-21-2018|
|HTML5 Games in Rear Seats of Taxis and Cars||04-10-2018|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers||03-06-2018|
|OSN On The Run: HTML5 Game for a TV Network||02-20-2018|
|Opera Browser HTML5 Games||02-07-2018|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand||02-02-2018|
|HTML5 Games Portal for Digicel||01-29-2018|
|A HTML5 Game Portal for MTN: A Mobile Network Operator||01-13-2018|
|Playable Ad to Promote a Free Lottery App||01-03-2018|
|Case Study: A Christmas HTML5 Game for Tradeweb||12-27-2017|
|Case Study: How Big is Your Heart game for Roswell Park||12-19-2017|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters||12-01-2017|
|HTML5 Game for Air Asia||11-30-2017|
|Pogo Contest for Brand New TV Animation||11-24-2017|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe||10-24-2017|
|HTML5 Card Game For Boost Mobile||10-20-2017|
|HTML5 Game for a Toyota Car Dealership Event||07-25-2017|
|HTML5 Game Portal for Dice.com Career Website||07-05-2017|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion||06-28-2017|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3||06-21-2017|
|Minions Banana Frenzy Game With Chiquita and Universal||06-09-2017|
|Building a HTML5 game to promote TV viewership||04-25-2017|
|Beat Bozza: HTML5 Game for Lead Generation||04-18-2017|
|Teen Titans Go! Food Fight!||04-10-2017|
|Working with Ford||02-24-2017|
|A Puzzle Game for a Global Healthcare Company||02-14-2017|
|Branding a Match 3 game with Warner Bros Flintstones||02-14-2017|
|The Tom and Jerry Show Cheese Run||02-14-2017|
|A Holiday Game for Wall Street||12-19-2016|
|A HTML5 game for IT Managers||12-14-2016|
|Thunderbirds Are Go: Moon Base Defence||09-26-2016|
|Thunderbirds Are Go: A high-speed chase game||09-12-2016|
|Angry Birds Coloring Book||08-29-2016|
|Ice Age Collision Course: Planet Pool||08-04-2016|
|Lino Grad: A HTML5 game built for a multi billion dollar food company||07-02-2016|
|Betadine Germ Smash: A HTML5 game||06-06-2016|
|Digital signage games in trains||05-30-2016|
|Toyota NHRA: A digital signage game built with HTML5||05-30-2016|
|A HTML5 puzzle game for Mercedes-Benz||05-03-2016|