We co-developed a unique cricket batting game for a Japanese e-commerce company. The new mini HTML5 game was also installed within the brand’s online retail app.
We had the following objectives:
Here is a summary of the custom game development service.
Several game assets were modified to fit into the brand’s marketing campaign.
Aside from the in-game changes, we also added new technical capabilities
Here’s a short demo of the game.
Here are a few screenshots of the game.
We developed the mini HTML5 game to follow this user journey.
Coupon code rewards are based on the final game score. Players are rewarded with merch, gift vouchers, and discount codes.
Mini HTML5 games and other gamification activities are becoming popular in the eCommerce industry due to their seamless integration and high success rate in the sales funnel.
To learn more about using HTML5 games with coupon codes and other reward systems, message us here.
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Rebecca MacDonald, VP of Marketing, Active Navigation
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Jeff Robertson, Vice President of Technology & Operations, Carbon8
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Becky Tavera, Director of Licensing & Acquisitions, Defy Media
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Seah Li-Wei, Project Manager, Spoon Creative
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Kevin MacDonald, CTO, TeachTown
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Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
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