Crep Protect, a world-famous sneaker care brand endorsed by DJ Khaled, launched a lead generation game (lead gen game) to tap into the growing sneakerhead community.
We helped Crep Protect develop its branded lead gen game by converting our fruit slicing game into a sneaker cleaning game.
The Crep Protect game was designed to:
Lead gen game goals:
We reskinned and customized our existing fruit-slicing game into the branded game.
Original Game: Fruit Blade
New Lead Gen Game: Crep Ninja, a sneaker cleaning game
Gameplay: Players must brush dirty sneakers to earn points.
Registration Form: To start the game, players must first register their name, email, and contact number.
All collected leads are processed and compiled via our cloud-based lead gen system.
Here is a demo of the lead gen game.
Crep Ninja was deployed as an online activation game for the brand’s long term marketing campaign. It was also used within trade shows and other marketing events throughout the campaign.
Event participants can access the game through their smartphones, tablets, and also laptops.
To learn more about lead gen games, contact us here.
Listen to this podcast episode, where we discuss the concept of playable ads.
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