Creating games for senior citizens is an opportunity missed by many businesses. Current trends show that the senior care industry is a part of the market that is least tapped, according to BCC Research, a US-based market research firm.
The senior care industry is a growing industry because it is based on the age of customers. Games, including HTML5 games, have proven that they have the capacity to successfully enter several niche markets such as the senior care industry without high barrier of entry costs.
The senior care industry is a market segment that is expected to grow as rapidly as 6-8% in 2020 with over $400 billion in revenue, as reported by BCC Research. What’s more is that there are close to 1.5 billion older adults and people living with disabilities in the world today—a market segment expected to grow to nearly 28 percent of the world’s population by 2050.
There are many potential applications to senior-related technology that are not yet tapped but would cater to the needs of older people. The following are the benefits of investing in the senior care industry:
Senior living is a growing industry. There are plenty of opportunities for exploring the market. An estimated average of 4.8% annual market growth has been listed by market research groups such as Freedonia. Oxford Economics also cites that their projected value for the market by 2032 would reach up to $13.5 trillion.
We see growing demand in healthcare, social services, and assisted living within the senior care industry. Any form of innovation involving the said services is welcome to potential customers.
Moreover, the senior care industry has few businesses to compete with. To date, there are only a few well-established businesses, such as Brookdale Senior Living, Genesis HealthCare, and HCR ManorCare, that are limited to their own niche, particularly to healthcare and living facilities. Expect very little opposition in this industry.
Oxford Economics said that by 2050 the current number of senior citizens would have doubled up to a total of 3.2 billion people. This allows plenty of opportunities for business to enter the market. Choices for senior care services are still few and they are predominantly healthcare and living facilities only.
Businesses can create and innovate several types of products for senior living. Particularly, games for Senior Living have not been largely developed and established. Entertainment is one of the many services not yet explored by established businesses.
Virtual Reality is also among those possibly used by older people not only for entertainment but also for providing therapy for dementia. Emerging technology has great potential to disrupt the market and add more variety to available products.
Oxford Economics notes that there are at least 4 different generations within the senior care industry, namely: GI Generation, Silent Generation, Baby Boomers, and Generation X. Each generation has its own priorities and set of needs involving entertainment, healthcare, and social interaction. Consumer spending of senior citizens shows trends in purchasing new technology that allows for an active and social lifestyle.
The needs of these incoming senior citizens dictate how new services will arise. From being limited to healthcare and daily needs, we predict that consumers will need entertainment, more connectivity with their loved ones, and other experiences.
Currently, there are over 1.6 billion seniors worldwide already within the industry that involve a high turnover rate due to the shorter life expectancy for senior citizens. According to Oxford Economics, the numbers will double after 30 years. This means that many senior citizens will act as consumers in the said market despite conservative figures shown.
Spending rate for senior citizens was about $500 dollars more than their younger counterparts. They are much more willing to spend on healthcare, utilities, and financial services.
We are currently distributing casual games to thousands of senior care homes across the United States using HTML5 technology. The games we deployed range from classics such as chess, checkers, and mahjong, to cognitive enhancing games such as memory matching, pattern recognition, spatial training and more.
Interested in a casual games solution for your specific industry? Contact us today.
|Games As Online Competitions During The COVID-19 Pandemic|
|Lead Gen Games For The Sneaker Industry|
|Playable Ads For The Sneaker Industry|
|Advergames in the Insurance and Risk Management Industry|
|Interactive Trivia Games For Corporate Events|
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
|HTML5 Games Portal for Digicel|
|A HTML5 Game Portal for MTN: A Mobile Network Operator|
|Playable Ad to Promote a Free Lottery App|
|Case Study: A Christmas HTML5 Game for Tradeweb|
|Case Study: How Big is Your Heart game for Roswell Park|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters|
|HTML5 Game for Air Asia|
|Pogo Contest for Brand New TV Animation|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe|
|HTML5 Card Game For Boost Mobile|
|HTML5 Game for a Toyota Car Dealership Event|
|HTML5 Game Portal for Dice.com Career Website|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3|
|Minions Banana Frenzy Game With Chiquita and Universal|
|Building a HTML5 game to promote TV viewership|
|Beat Bozza: HTML5 Game for Lead Generation|
|Teen Titans Go! Food Fight!|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.