Retail businesses are often faced with the difficulty of bringing in new customers and retargeting past shoppers back into their stores. Marketing campaigns are meant to help generate brand awareness and sales. However, no matter how good a marketing campaign may seem, sometimes, it just doesn’t reach the right people.
Over the years, we have reskinned a large number of our HTML5 games into marketing campaigns for retailers, such as apparel brands, supermarket chains, and food and beverage products. Our number one goal is always to engage the right audience with the right game.
Here are some innovative ways we used to deploy our games to target quality users.
Games that reward players provide shoppers a reason to visit a store or make a purchase. Prizes range from actual products, digital coupons, or in-game items.
Whether it’s an online competition, a player achievement feature, or a raffle system, rewarding players is the most common way of utilizing games for retail companies. This can be done with two different modes.
Free gameplay mode focuses more on brand awareness. Players are given unlimited access to play a branded game and win prizes. More gameplay time translates into better brand awareness.
Some companies implement access codes for customers to play their games and contests. To join an event, players must secure alphanumeric codes usually found inside product labels or bottle caps. This mode creates a strong interest for customers to patronize a brand. Consequently, sales increases with the number of gameplay, as gameplay directly affects conversion.
Celebrate events and holidays with your audience. Major sports events or seasonal holidays are among the many occasions that provide opportunities to engage customers. During these times, businesses create timely marketing strategies to catch the attention of customers due to a rise in demand and willingness to spend.
Utilizing branded HTML5 games is a great way of taking advantage of seasonal events and holidays. These games are convenient for businesses that have limited time and budget.
Check out this case study of a luxury shoe brand - it completely transformed a fruit-slicing game concept into a Christmas frenzy of over 1,500 players attempting to slice their way to the top of the leaderboards.
Also, check out this case study of a winter holiday-themed game we built for a Fintech company. We used a combination of brand elements, a Top-10 leaderboard system, and an addictive game mechanic to tap into the highly competitive spirit of market traders.
Launching a new product can be very problematic for brands in the retail industry. It is a highly saturated market where most customers are already locked into the competition.
Through branded HTML5 games, retail companies can capture enough customer attention that creates a trend for their product launch. Aside from the many benefits of HTML5, the interactive nature of games excites everyone. People are instinctively drawn to playing games. This why many advertisers consider games as a marketing channel in itself.
Listen to our podcast, where we discuss game reskin projects. We break down the process into simple and actionable steps, that any executive can understand.
We have always proven that players who enjoyed a branded game will likely become customers of the brand. A brand image becomes more tangible when customers begin to correlate their game experience with the brand. Customer experience through games not only provides a positive image but also an opportunity to directly improve sales.
We produce new games regularly. We can reskin (rebrand) any of our games to fit any business objective. Discover the right HTML5 games for your brand here.
MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.
MarketJS offers a variety of products and services:
We can be reached at support at marketjs dot com.
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests"
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Our team shall be in touch within 12 hours.