In recent years, public interest in environmental issues has grown rapidly. To generate more involvement with their audience, our clients have started to utilize HTML5 games in educating viewers and sharing information. We are fortunate enough to help with a number of game projects for environmental awareness.
Check out the HTML5 game below. We developed this retro-themed, catching game for a recycling campaign event. The rules are simple; players must collect all recyclable items and avoid contaminants.
Our main goal is to support an awareness campaign of one of the most overlooked procedures in recycling, which is avoiding contaminants. By having fun with this game, players get to experience the concept of recyclables and contaminants. The game simulates the recycling operation for players to practice and learn.
When one of our games became part of a cancer awareness program, we hailed it as a great milestone in our game development principles. We learned that HTML5 games can provide a good platform for sharing information and inspiring advocacy.
From that point on, we made better improvements in utilizing HTML5 technology for digital marketing, especially with environmental campaigns. Here are 5 reasons why HTML5 games are perfect for helping raise awareness for the green movement.
Let your audience be your media in spreading information to the world. Social networks, including messaging platforms, are great carriers of ideas and opinions. They are the present-day equivalent of word-of-mouth communication.
HTML5 games work well with this type of marketing as they can easily be connected to any social network. Campaign organizers can integrate HTML5 games into 3rd party systems or share links to a dedicated web page. Either way, these games can be passed on from one person to another with just a simple message or a click of a button.
What sets HTML5 games apart from other forms of physical marketing? No solid waste. These games are essentially built and deployed without any discarded materials from developers and advertisers.
This approach easily telegraphs the audience that the campaign practices what it preaches. To most people, setting an example provides a good argument for any advocacy or movement.
Since there are no solid wastes in building HTML5 games, they cost less than those with waste materials. With new developments in online technology, everything can be done electronically.
There is also this game reskinning technique, (rebranding pre-made game engines to build new games) which our clients often use to save more money. Campaign organizers can choose a wide variety of games to use as templates for their new games. This approach not only saves budget but also time.
As seen from our sample game above, players are able to apply their knowledge on avoiding contaminants while collecting recyclables. This simple game mechanic is enough to teach players the importance of following the recycling standard which they can apply to their daily routines.
Most of the games we built for green campaigns are tied to contests and raffle systems. However, this approach is not 100% necessary. What’s important is the games should relate closely to the core goals of the campaigns.
The sincere game experience is enough to inspire devotion and collect leads from its players. It’s always a good idea to add a registration form at the start or end of a game.
Innovation and minimalism are the two advantages of HTML5 games that fit well with green marketing campaigns. We encourage organizations to utilize HTML5 games to help motivate and make the public reflect on environmental issues. This approach not only provides a solid waste-free production but also adapts well with the core goals of any campaign.
To make us part of your next environmental campaign, contact us here.
|Games on Hotel Tablets: Improving Room Service|
|Games As Online Competitions During The COVID-19 Pandemic|
|Lead Gen Games For The Sneaker Industry|
|Playable Ads For The Sneaker Industry|
|Advergames in the Insurance and Risk Management Industry|
|Interactive Trivia Games For Corporate Events|
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
|HTML5 Games Portal for Digicel|
|A HTML5 Game Portal for MTN: A Mobile Network Operator|
|Playable Ad to Promote a Free Lottery App|
|Case Study: A Christmas HTML5 Game for Tradeweb|
|Case Study: How Big is Your Heart game for Roswell Park|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters|
|HTML5 Game for Air Asia|
|Pogo Contest for Brand New TV Animation|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe|
|HTML5 Card Game For Boost Mobile|
|HTML5 Game for a Toyota Car Dealership Event|
|HTML5 Game Portal for Dice.com Career Website|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3|
|Minions Banana Frenzy Game With Chiquita and Universal|
|Building a HTML5 game to promote TV viewership|
|Beat Bozza: HTML5 Game for Lead Generation|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.