In recent years, public interest in environmental issues has grown rapidly. To generate more involvement with their audience, our clients have started to utilize HTML5 games in educating viewers and sharing information. We are fortunate enough to help with a number of game projects for environmental awareness.
Check out the HTML5 game below. We developed this retro-themed, catching game for a recycling campaign event. The rules are simple; players must collect all recyclable items and avoid contaminants.
Our main goal is to support an awareness campaign of one of the most overlooked procedures in recycling, which is avoiding contaminants. By having fun with this game, players get to experience the concept of recyclables and contaminants. The game simulates the recycling operation for players to practice and learn.
When one of our games became part of a cancer awareness program, we hailed it as a great milestone in our game development principles. We learned that HTML5 games can provide a good platform for sharing information and inspiring advocacy.
From that point on, we made better improvements in utilizing HTML5 technology for digital marketing, especially with environmental campaigns. Here are 5 reasons why HTML5 games are perfect for helping raise awareness for the green movement.
Let your audience be your media in spreading information to the world. Social networks, including messaging platforms, are great carriers of ideas and opinions. They are the present-day equivalent of word-of-mouth communication.
HTML5 games work well with this type of marketing as they can easily be connected to any social network. Campaign organizers can integrate HTML5 games into 3rd party systems or share links to a dedicated web page. Either way, these games can be passed on from one person to another with just a simple message or a click of a button.
What sets HTML5 games apart from other forms of physical marketing? No solid waste. These games are essentially built and deployed without any discarded materials from developers and advertisers.
This approach easily telegraphs the audience that the campaign practices what it preaches. To most people, setting an example provides a good argument for any advocacy or movement.
Since there are no solid wastes in building HTML5 games, they cost less than those with waste materials. With new developments in online technology, everything can be done electronically.
There is also this game reskinning technique, (rebranding pre-made game engines to build new games) which our clients often use to save more money. Campaign organizers can choose a wide variety of games to use as templates for their new games. This approach not only saves budget but also time.
As seen from our sample game above, players are able to apply their knowledge on avoiding contaminants while collecting recyclables. This simple game mechanic is enough to teach players the importance of following the recycling standard which they can apply to their daily routines.
Most of the games we built for green campaigns are tied to contests and raffle systems. However, this approach is not 100% necessary. What’s important is the games should relate closely to the core goals of the campaigns.
The sincere game experience is enough to inspire devotion and collect leads from its players. It’s always a good idea to add a registration form at the start or end of a game.
Innovation and minimalism are the two advantages of HTML5 games that fit well with green marketing campaigns. We encourage organizations to utilize HTML5 games to help motivate and make the public reflect on environmental issues. This approach not only provides a solid waste-free production but also adapts well with the core goals of any campaign.
To make us part of your next environmental campaign, contact us here.
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