DK-CAMP is a directory of campsite businesses located in Denmark. Using HTML5 games, we helped DK-CAMP developed a fun, family-friendly Bingo game to engage their clients. The game, Camping Bingo, functions as an icebreaker for campers, helping them connect with one another at the campsite.
Bingo is a pastime that people of all ages enjoy playing to unwind and relax. Camping Bingo builds upon this concept and makes the game more exciting by using catchy background music and stunning visuals.
The goal of this game is to get the winning combination in a given playsheet and obtain a high score by getting the fastest Bingo possible. Unlike its classic counterpart, Camping Bingo has a power-up at the upper right side that randomly marks one of the available numbers. The catch? This power-up meter has a cooldown timer, so players have to use it wisely.
Here’s a preview of Camping Bingo:
Camping Bingo is a game reskin (aka rebranded game) of Bingo World that provides a family-friendly environment instead of casino-like gameplay. Original mechanics of Bingo World were retained, but the assets were changed to fit the brand image of DK-CAMP.
Some of the important changes we did, include:
Localization from English to Danish
New graphics to match DK-CAMP’s brand image
Lively background music fit for camping businesses
Choosing the right game that matches DK-CAMP is important in adding value to the overall customer experience. Reskinning allowed Camping Bingo to be developed to match not only the brand’s identity but also the include introductions to its services, in a fun way.
Here are the benefits of providing HTML5 games related to DK-CAMP’s campsite business:
1. Builds the Complete Experience
Providing supplementary games during camping activities allows campers to have a complete experience. This is called Experiential Marketing and it allows service-based businesses to create a favorable perception of their service to both first-time and patronizing customers.
2. Reinforces Positive Brand Image
Camping Bingo’s main concept is to provide a game that campers can play together. Players who enjoyed the game will likely associate their positive experience with the brand. According to Event Marketing Institute’s 2016 study, improved brand perception creates about 74% increased conversion. Over time, the positive experience from the HTML5 game will bring more clients to DK-CAMP’s campsite businesses.
3. Markets the Brand through Different Media
Increasing the visibility of the brand through different media channels allows improvement for brand recognition. Potential campers will be interested in knowing about the brand after they have experienced Camping Bingo. Statista reports that about an average of 58% of customers shares videos and other interactive content on Facebook, Instagram, and Twitter. Majority of these people that share content online will also upload something about the brand if it has interactive content, according to the Event Marketing Institute.
4. Adapts to your Target Audience
Changing the design and features of the game is easy to implement through reskinning. Reskinning allows conversion of the old game elements to be suitable for the target market’s preference. Games become more engaging if it is shaped to fit the target audiences.
Reskinning also permits localized content. Localizing HTML5 games improves customer communication and loyalty since localized games immediately connect with their target audience.
5. Promotes through Leaderboards
Utilizing leaderboard systems on HTML5 games is a very powerful lead generation tool. Registered accounts can be used by businesses to tap into a wider network of clients for marketing campaigns and promotions. In short, anyone who has ever played DK-CAMP’s Camping Bingo automatically becomes a lead for future nurturing.
Camping Bingo shows how HTML5 games can support unique niche services such as campsite businesses. Are you interested in making games related to your business? Contact us today.
MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.
MarketJS offers a variety of products and services:
We can be reached at support at marketjs dot com.
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests"
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Our team shall be in touch within 12 hours.