We recently completed a series of workshops for Jardine Group, a conglomerate based in Hong Kong and Asia Pacific. The Jardine Group employs close to 500,000 people worldwide and generates over 40 billion USD in annual revenues.
The objective is to train young and seasoned executives in the company about the potential of gamification, and how it can be used to benefit various departments within large organizations.
This Part 1 case study covers the first workshop which involves the MarketJS team providing on-site training to selected “rising young executives” within the organization.
The young executives are hand-picked by our client’s HR department, based on various criteria which includes self-initiative, entrepreneurial, ability to lead, and interest to build and create things. They stem from various departments such as sales, procurement, marketing, IT, customer service and of course, HR itself.
In the morning session, we covered the following topics
An overview of the game industry: We described the market opportunity, growth numbers, the top companies involved in gaming and specifically, the potential in the Asia Pacific region.
Games for corporations and brands: We narrowed down the scope into games used by large companies and brands. We highlighted a few case studies of what we did with other clients, along with the inputs and outputs.
KPIs that matter in games: We provided guidelines on how to rapidly structure Key Performance Indicators (KPIs) of gamification projects.
How to sell the concept of gamification within departments: We provided guidelines and principles on how to pitch gamification ideas to upper management. We also highlighted a few key points such as managing stakeholders, budgets, and outcomes in the project.
In the afternoon session, we covered more technical topics which include
Using open source software build rapid prototype games: We introduced the concept of using a simple open source game engine, to build games quickly. We provided hands-on training on the software, which involved setting up the project, adding graphics, audio, game logic and finally wrapping it up into a playable demo version.
Brainstorming a game idea within 30 minutes: Next, we introduced the ideation process of games. We described how our team comes up with game ideas and how that concept can be transferred to empower teams within large corporations.
Game Jam: With 3 hours to go, we launched a mini game jam session, where all participants spent time to design, build and deploy their own game.
Sharing the game with colleagues: Finally, we trained participants on how to upload and share their creations. The games are also integrated into our client’s own HR app, for other departments to see.
With this workshop, we hope to empower large organizations to think of gamification as a driving force of change.
Stay tuned for Part 2 of this case study. Hint: we turned the tables. The rising stars took charge and trained their bosses (senior high ranking executives) on gamification concepts.
If your organization needs gamification solutions, feel free to contact us today. We help in a variety of ways which include
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Becky Tavera, Director of Licensing & Acquisitions, Defy Media
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Liliya H., Content Specialist, Telecoming
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Willem van Ditzhuijzen, Business Development, CreativeClicks
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Matt McPherson, Director / Strategic Accounts , Wildtangent
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Seah Li-Wei, Project Manager, Spoon Creative
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Kevin MacDonald, CTO, TeachTown
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Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
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Ben Gilbert, Project Manager, Ichi Worldwide
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