We recently completed a series of workshops for Jardine Group, a conglomerate based in Hong Kong and Asia Pacific. The Jardine Group employs close to 500,000 people worldwide and generates over 40 billion USD in annual revenues.
The objective is to train young and seasoned executives in the company about the potential of gamification, and how it can be used to benefit various departments within large organizations.
This Part 1 case study covers the first workshop which involves the MarketJS team providing on-site training to selected “rising young executives” within the organization.
The young executives are hand-picked by our client’s HR department, based on various criteria which includes self-initiative, entrepreneurial, ability to lead, and interest to build and create things. They stem from various departments such as sales, procurement, marketing, IT, customer service and of course, HR itself.
In the morning session, we covered the following topics
An overview of the game industry: We described the market opportunity, growth numbers, the top companies involved in gaming and specifically, the potential in the Asia Pacific region.
Games for corporations and brands: We narrowed down the scope into games used by large companies and brands. We highlighted a few case studies of what we did with other clients, along with the inputs and outputs.
KPIs that matter in games: We provided guidelines on how to rapidly structure Key Performance Indicators (KPIs) of gamification projects.
How to sell the concept of gamification within departments: We provided guidelines and principles on how to pitch gamification ideas to upper management. We also highlighted a few key points such as managing stakeholders, budgets, and outcomes in the project.
In the afternoon session, we covered more technical topics which include
Using open source software build rapid prototype games: We introduced the concept of using a simple open source game engine, to build games quickly. We provided hands-on training on the software, which involved setting up the project, adding graphics, audio, game logic and finally wrapping it up into a playable demo version.
Brainstorming a game idea within 30 minutes: Next, we introduced the ideation process of games. We described how our team comes up with game ideas and how that concept can be transferred to empower teams within large corporations.
Game Jam: With 3 hours to go, we launched a mini game jam session, where all participants spent time to design, build and deploy their own game.
Sharing the game with colleagues: Finally, we trained participants on how to upload and share their creations. The games are also integrated into our client’s own HR app, for other departments to see.
With this workshop, we hope to empower large organizations to think of gamification as a driving force of change.
Stay tuned for Part 2 of this case study. Hint: we turned the tables. The rising stars took charge and trained their bosses (senior high ranking executives) on gamification concepts.
If your organization needs gamification solutions, feel free to contact us today. We help in a variety of ways which include
|Advergames in the Insurance and Risk Management Industry|
|Interactive Trivia Games For Corporate Events|
|White Label HTML5 Game Portal|
|Garfield Puzzle: Educational Game Using HTML5 Bespoke Development|
|Subscription-Based Mobile Game Portal|
|Gamification Workshop For HR (Human Resources) Part 1|
|Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry|
|Interactive HTML5 Games for Events|
|HTML5 Games for Recycling, Environmental, and other Green Campaigns|
|Game-based Marketing for Luxury Brands|
|Promoting Social Awareness Via HTML5 Games|
|Branded Mini-Game for Toyota Tundra Event|
|HTML5 Games for Retail Businesses|
|Game Reskin With Youtube Influencers|
|Playable Ads For Brands|
|Reskin Games for Food and Beverage Industry|
|HTML5 Games For In-flight Entertainment (IFE) Systems|
|HTML5 Games for Outdoor Camping Business|
|Game Reskin for Data Center Companies|
|HTML5 Game For The Automotive Industry|
|HTML5 Games For Senior and Elderly Care|
|HTML5 Millionaire Quiz Game for 11 million followers|
|SMS Subscription for HTML5 Games Portal|
|Games Portal Localization for Mobile Operators in Middle East|
|HTML5 Games in Rear Seats of Taxis and Cars|
|Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers|
|OSN On The Run: HTML5 Game for a TV Network|
|Opera Browser HTML5 Games|
|Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand|
|HTML5 Games Portal for Digicel|
|A HTML5 Game Portal for MTN: A Mobile Network Operator|
|Playable Ad to Promote a Free Lottery App|
|Case Study: A Christmas HTML5 Game for Tradeweb|
|Case Study: How Big is Your Heart game for Roswell Park|
|Oddbods Forest Run: A HTML5 Game Based On 3D Animated Characters|
|HTML5 Game for Air Asia|
|Pogo Contest for Brand New TV Animation|
|HTML5 Games For Loyalty Rewards: A Case Study with Livetribe|
|HTML5 Card Game For Boost Mobile|
|HTML5 Game for a Toyota Car Dealership Event|
|HTML5 Game Portal for Dice.com Career Website|
|Me Me Match 3 Jam: Branded Minions Game for Movie Promotion|
|Minions Banana Hop HTML5 Game for Chiquita and Despicable Me 3|
|Minions Banana Frenzy Game With Chiquita and Universal|
|Building a HTML5 game to promote TV viewership|
|Beat Bozza: HTML5 Game for Lead Generation|
|Teen Titans Go! Food Fight!|
|Working with Ford|
|A Puzzle Game for a Global Healthcare Company|
|Branding a Match 3 game with Warner Bros Flintstones|
"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."
Rebecca MacDonald, VP of Marketing, Active Navigation
"MarketJS was very easy to work with, and they were always responsive to our questions and requests."
Jeff Robertson, Vice President of Technology & Operations, Carbon8
"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."
Becky Tavera, Director of Licensing & Acquisitions, Defy Media
"MarketJS consistently delivers quality games on time and on budget. They are a great partner."
Scott Sheppard, President and CTO, MoZeus
"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."
Lauren Boutette, Account Director, Lumency
"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."
Yazan Al Tamimi, Account Manager, Socialize Agency
"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."
Mike Davis, Sales Manager, ComQi
"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."
Liliya H., Content Specialist, Telecoming
"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."
Willem van Ditzhuijzen, Business Development, CreativeClicks
"We are extremely happy with the content and service which MarketJS has provided us."
Matt McPherson, Director / Strategic Accounts , Wildtangent
"MarketJS provided excellent support and responded well to ad-hoc requests."
Seah Li-Wei, Project Manager, Spoon Creative
"MarketJS collaborated with our team really well and delivered quality work."
Kevin MacDonald, CTO, TeachTown
"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."
Marlon Santos, Researcher and Senior Software Engineer, University of Sydney
"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."
Ben Gilbert, Project Manager, Ichi Worldwide
"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."
Martin Zakovec, Project Manager, GAMEE
"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."
Didier Seevraz, Digital Media Specialist, Lottotech
"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."
Bryan Wursten, Senior Digital Editor, Boy Scouts of America
Please be as detailed as possible. Include details such as
By sharing your goals and specific requirements, we can better assist you.
Our team shall be in touch within 12 hours.