MarketJS
  • MarketJS
  •   Contact  
  •   Case Studies  
  •   Blog  

Games Portal Localization for Mobile Operators in Middle East

Jun 27, 2018
6 minute read

Alt text

Localization in a games portal is a key ingredient in attracting attention and generating engagement from your target audience. This process ensures that players will have a deep connection with the gaming platform.

We have worked with a mobile operator in the Middle East to develop a premium games portal for Arabic players, as well as its English version. We supplied a number of our HTML5 games to their gaming library to capture a wide variety of genres and interests.

Games Portal Deployment

The games portal was deployed in a subscription-based management system. For a monthly fee, players can access over 200 games that are compatible with Android, iOS, and other HTML5 supported operating systems.

Our games span from Action, Family, Sports, Strategy and many more. All games can be found in both Arabic and English versions of the games portal.

Here’s the games portal in English.

Now, this is the games portal in Arabic.

Benefits of Localization

Nowadays, consumers want to make a connection before buying into any subscription plan. And the first step to this connection is the language. This is a big hint to the telecom industry that there’s a huge demand for localized content.

For this project, here are a few benefits that we’ve learned about localization.

1.) Increase market share – Consumers prefer to buy products in their native language. The can't-read-won't-buy trend is even truer online. It has always been the norm for people that don’t read or speak English with regards to making purchasing decisions. With localized content, the mobile games portal is basically delivering games straight to its customers’ smartphones.

2.) Effective communication - Localization gives subscribers a feeling that the games portal was specially developed for them and, at the same time, avoids any cultural taboos and differences. Furthermore, the mobile operator is assured that the message of its games portal will not be misinterpreted. As a result, the games portal will have a better overall brand integrity.

3.) Improve customer loyalty – As the games portal continues to provide better brand integrity, customers will also continue to have a positive experience with the brand. Consequently, they are more likely to re-subscribe with the games portal and even bring along other subscribers through recommendations.

Alt text

Why HTML5 Technology

Every locale may have a different native language. However, HTML5 is without a doubt the universal language on the Internet. This technology is the modern-day standard for bringing content online—whether it’s in English or in any dialect.

Whatever device or operating system your customers are using, HTML5 games and content can be displayed without the need to install additional apps and plugins from its users. This makes localization highly feasible in the telecom industry.

Closing thoughts

Localization is not a new concept. However, telecoms, mobile network operators (MNO) and value-added service (VAS) companies have understood the value of deploying a localized content with the advancement of HTML5 technology.

Localization provides a discernable commitment towards their target audience. Consumers will not only understand the games portal, they will also feel comfortable in using its services. With HTML5 technology and localization, brands will enjoy all the potential growth the target market has to offer.

For more information about games portal localization and other gaming solutions, feel free to contact us.

Marketing  Brands  Localization 

About our case studies


MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations.

Through our work with multiple companies, we've managed to document our journey and share it with the public.

Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.

About MarketJS


MarketJS offers a variety of products and services:

  1. We operate a B2B marketplace for other companies and brands to license high quality games.
  2. We help companies reskin or rebrand existing games from our portfolio.
  3. We launch white label game portals for clients.
  4. We design and develop bespoke games for brands, which include advergames, lead generation games, newsgames, and social impact games
  5. We develop game solutions for taxis, airlines, hospitals, schools and more.
  6. We build playable ads for app and gaming companies


How to reach us



Subscribe

Contact

Follow

Recent case study posts

HTML5 Games For Human Resource Management (HRM)
Brand Matching Games: Engaging On-site Visitors in Automotive Showroom Events
Mini-Game Localization For A Restaurant Franchise
NFT Marketing Games For Artists and Lifestyle Brands
Catch Falling Objects HTML5 Game For A Corporate Event
HTML5 Basketball Games To Promote A Snack Brand
Lead Gen Game for a Rugby Event
HTML5 Microsite Game: Running An Effective Competition With Leaderboards
HTML5 Pac Man Game For Corporate Virtual Events
Vertical flying HTML5 game for a smartphone brand
Endless Running Game For A Sneaker Brand
Fruit Slicing Game For Virtual Events
Santa Run, a Christmas HTML5 Game For Retail
HTML5 Game For A Frozen Pizza Brand
Coupon Codes As In-Game Rewards
Educational Games for 20 Million Students in the US
HTML5 Games for Non-Profit Events
Games on Hotel Tablets: Improving Room Service
Games As Online Competitions During The COVID-19 Pandemic
Lead Gen Games For The Sneaker Industry
Playable Ads For The Sneaker Industry
Advergames in the Insurance and Risk Management Industry
Interactive Trivia Games For Corporate Events
White Label HTML5 Game Portal
Garfield Puzzle: Educational Game Using HTML5 Bespoke Development
Subscription-Based Mobile Game Portal
Gamification Workshop For HR (Human Resources) Part 1
Bespoke HTML5 Games for the Healthcare and Pharmaceutical Industry
Interactive HTML5 Games for Events
HTML5 Games for Recycling, Environmental, and other Green Campaigns
Game-based Marketing for Luxury Brands
Promoting Social Awareness Via HTML5 Games
Branded Mini-Game for Toyota Tundra Event
HTML5 Games for Retail Businesses
Game Reskin With Youtube Influencers
Playable Ads For Brands
Reskin Games for Food and Beverage Industry
HTML5 Games For In-flight Entertainment (IFE) Systems
HTML5 Games for Outdoor Camping Business
Game Reskin for Data Center Companies
HTML5 Game For The Automotive Industry
HTML5 Games For Senior and Elderly Care
HTML5 Millionaire Quiz Game for 11 million followers
SMS Subscription for HTML5 Games Portal
Games Portal Localization for Mobile Operators in Middle East
HTML5 Games in Rear Seats of Taxis and Cars
Galaxis HTML5 Game Portal For 20 Million Indonesian Subscribers
OSN On The Run: HTML5 Game for a TV Network
Opera Browser HTML5 Games
Ninja Jean-Bobby: HTML5 Game For A Designer Shoe Brand

All tags (100)

3D Animation  ALDI  Accelerometer  Airlines  American Honey  Angry Birds  Anheuser Busch  Arcade  Audio  Automotive  Beer  Betadine  Beverage  Brands  Brazil  Budlight  Cadillac  Cars  Cartoons  Christmas  Chrome  Chromecast  Citibank  Claw Crane  Coca-Cola  Digital Signage  Disney  Doraemon  Driving  Educational Games  Electrolux  Endless Runner  FIFA  Facebook  Flintstones  Food  Hardware  Healthcare  Hilton  Instant Win  Japan  Kia Motors  Kids  Kinect  Lead Generation  Leaderboard  Localization  Lottery  Love  Luxury  Mahjong  Marketing  Match 3  Match-3  Memory  Mercedes-Benz  Movies  Music  News  Obama  Oddbods  Pharmaceutical  Playable Ads  Puzzle  Quiz  RBS 6 Nations  Refreshment  Romney  Rugby  Satire  Satirical  Scooby Doo  Social Media  Sports  Stocks  Supermarket  Television  Television  The Swatch Group  Tissot  Tom and Jerry  Tower Defense  Trains  Twitter  US Election  Untitled1  Untitled2  Untitled3  Untitled4  Untitled5  Untitled6  Untitled7  Untitled8  Valentine's Day  ViiV  Vine  Virality  Warner Bros  Wine  World Cup 

What our clients say about us

"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests."

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."

Becky Tavera, Director of Licensing & Acquisitions, Defy Media

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

Tips on writing your message

Please be as detailed as possible. Include details such as

  1. Can you describe the project?
  2. What kind of game(s) are you looking for?
  3. What is your estimated budget?
  4. When do you plan to launch?

By sharing your goals and specific requirements, we can better assist you.

Interested in our services? Request a free consultation

Our team shall be in touch within 12 hours.

Note: Please use your corporate email address. We currently do not accept inquiries from gmail.com/yahoo.com/free email providers.

Writing tips

  In order for MarketJS to respond to my inquiry, I agree to the Terms of Service and Privacy Policy of this website.
  I would like to subscribe to the MarketJS newsletter, for the latest games, case studies and products.
Why subscribe to our newsletter? Thousands of executives and key decision-makers rely on our monthly newsletter, for game ideas to boost their business. A few stories we can share:
  • One of our subscribers (and client) captured over 500k USD worth of business from one game idea alone.
  • Another subscriber (later turned long-term client) generated an ROI of 300% on their monthly ad spend. They spend 8 figures US dollars each month on paid user acquisition, hence new game ideas matter to them.
  • Another subscriber (and also loyal customer), a publicly listed company with over 30,000 employees is using our monthly game ideas to motivate and encourage positive behavior throughout their organization.
Please check the box, and solve the puzzle.

You can also email us directly at [email protected]

Company
  • About us
  • Jobs
  • Contact us
  • Terms of Service
  • Privacy
  • Blog
  • Case Studies
  • 12 Ways To Work With MarketJS
  • Testimonials
  • Free HTML5 Games
  • Press
  • Podcast
Services
  • Game Reskin Services
  • Marketing Games
  • Microsite Games
  • HTML5 Playable Ads
  • Messenger HTML5 Games
  • Custom Development
  • Lead Generation Games
  • Game Leaderboard System
  • Game Login System
  • Contactless Digital Signage Games
  • Digital Signage Games
  • Private Label Games
  • Telco & mobile operators
  • Airlines and IFE providers
  • Bespoke Games
  • Google Play Instant App
  • Game Feed API
  • Trade Show Games
  • Carnival Games
  • Exhibition Games
  • Corporate Event Games
Categories
  • Web Games
  • Mobile Games
  • Browser Games
  • Retro HTML5 Games
  • Classic HTML5 Games
  • HTML5 Mobile Games
  • Kids Games
  • Educational Games
  • Multiplayer Games
  • Puzzle Games
  • Branded Games
  • Mini HTML5 Games
  • Browser Games For Sale
  • Offline HTML5 Games
New solutions
  • Skill Based Games
  • NFT Game Development
  • Skill Based Game Development
  • Real Money Games
  • Skill Based Games Vendor
  • Skill Based Games Supplier
Other solutions
  • Android Games
  • iOS Games
  • iPhone Games
  • Android APK
  • iPad HTML5 Games
  • iPhone HTML5 Games
  • Android HTML5 Games
  • HTML5 Games
  • Mobile HTML Game
  • H5 Games
  • OEM Games
White Label Solutions
  • White Label Games
  • HTML5 Game Library
  • HTML5 Games Portal
  • Mobile Games Portal
  • Subscription Games Portal
  • SMS Games Portal
  • Games For Online Events, Virtual Conferences, Exhibitions and Webinars
More white label games
  • Spin The Wheel
  • Crack The Egg
  • Roll The Dice
  • Trivia
  • Board Games
  • Slots
  • Endless Runner
  • Grab and Win (Claw Machine)
  • Select a Picture and Win
  • Memory Match and Win
  • Scratch and Win
  • Gamification With Coupon Codes, Vouchers and QR Codes
Mobile Analytics
All content on this website, excluding any 3rd party logos is copyright MarketJS.com, 2011 - 2022