Games Portal Localization for Mobile Operators in Middle East

Localization in a games portal is a key ingredient in attracting attention and generating engagement from your target audience. This process ensures that players will have a deep connection with the gaming platform.

We have worked with a mobile operator in the Middle East to develop a premium games portal for Arabic players, as well as its English version. We supplied a number of our HTML5 games to their gaming library to capture a wide variety of genres and interests.

Games Portal Deployment

The games portal was deployed in a subscription-based management system. For a monthly fee, players can access over 200 games that are compatible with Android, iOS, and other HTML5 supported operating systems.

Our games span from Action, Family, Sports, Strategy and many more. All games can be found in both Arabic and English versions of the games portal.

Here’s the games portal in English.

Now, this is the games portal in Arabic.

Benefits of Localization

Nowadays, consumers want to make a connection before buying into any subscription plan. And the first step to this connection is the language. This is a big hint to the telecom industry that there’s a huge demand for localized content.

For this project, here are a few benefits that we’ve learned about localization.

1.) Increase market share – Consumers prefer to buy products in their native language. The can't-read-won't-buy trend is even truer online. It has always been the norm for people that don’t read or speak English with regards to making purchasing decisions. With localized content, the mobile games portal is basically delivering games straight to its customers’ smartphones.

2.) Effective communication - Localization gives subscribers a feeling that the games portal was specially developed for them and, at the same time, avoids any cultural taboos and differences. Furthermore, the mobile operator is assured that the message of its games portal will not be misinterpreted. As a result, the games portal will have a better overall brand integrity.

3.) Improve customer loyalty – As the games portal continues to provide better brand integrity, customers will also continue to have a positive experience with the brand. Consequently, they are more likely to re-subscribe with the games portal and even bring along other subscribers through recommendations.

Why HTML5 Technology

Every locale may have a different native language. However, HTML5 is without a doubt the universal language on the Internet. This technology is the modern-day standard for bringing content online—whether it’s in English or in any dialect.

Whatever device or operating system your customers are using, HTML5 games and content can be displayed without the need to install additional apps and plugins from its users. This makes localization highly feasible in the telecom industry.

Closing thoughts

Localization is not a new concept. However, telecoms, mobile network operators (MNO) and value-added service (VAS) companies have understood the value of deploying a localized content with the advancement of HTML5 technology.

Localization provides a discernable commitment towards their target audience. Consumers will not only understand the games portal, they will also feel comfortable in using its services. With HTML5 technology and localization, brands will enjoy all the potential growth the target market has to offer.

For more information about games portal localization and other gaming solutions, feel free to contact us.